Research Paper

• Strategies For Sustainable Sports Events: Understanding the Stakeholders Challenge for Collaboration

  Kalam Azad Isa, Norol Hamiza Zamzuri, Herwina Rosnan

  1-6

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• A Conceptual Discussion Related to Festival Events in Malaysia

  Muhammad Haziq Bazli Abu Talib, Norol Hamiza Zamzuri, Hazira Mohd Nasir

  7-12

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• Bibliometric Analysis of Cultural Event Publications (2001-2023)

  Ahmad Edwin Mohamed, Suryati Abd Shukor, Mohamad Khairi Alwi, Norol Hamiza Zamzuri

  13-26

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• Developing a Predictive Model of Crowd Behavior at Music Concerts and Festivals (MCF): A Proposal for a Research Framework

  Cempaka Nur Huda Mohamad Halim, Masrur Mohd Khir, Azreen Roslan

  27-37

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• Synergies of Success: Unveiling the Transformative Influence of Sponsorship on Event Excellence

  Muhammad Hafizi Zamri, Aida Nur Mohd Kodri, Abdul Hamid Abdul Halim, Mohamad Imaduddin Zainal Abidin, Liyana Shamimi Mohamed Kamil

  38-45

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• Crisis Management Research (2014-2023) in the MICE Industry: A Review and Research Agenda

  Dhiya Hikmahana Abdul Razak, Masrur Mohd Khir, Nur Atiqah Rochin Demong

  46-52

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• Bibliometrics Analysis of Event Management in the Digital Era: Challenges and Opportunities for Event Planners

  Nur Atiqah Rochin Demong, Siti Noorsuriani Maon, Norol Hamiza Zamzuri, Masrur Mohd Khir, Sarinah Sabar, Abdul Hamid Abdul Halim

  53-64

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• Enhancing Attendee Engagement: A Study on Designing Successful Hybrid Events in Malaysia

  Nur Hazwani Abd Latif, Norol Hamiza Zamzuri

  65-72

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• Event Bidding Success Factors of Malaysia’s Business Events: Exploring the Potential Gap in Destination Selection Attributes

  Suhaila Jabaruddin, Norol Hamiza Zamzuri, Hazira Mohd Nasir

  73-79

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• Augmented Reality Gaming Experience: Assessing Satisfaction Level Towards Post Event Behavior for MARA 1.0

  Abdul Hamid Abdul Halim, Masrur Mohd Khir, Ryan Kang Jee Hong, Natalie Loi Yoke Kei

  80-89

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• Systematic Visual Documentation of the Mah Meri Tribe's Cultural Practices

  Mohd Shariful Hafizal Aminuddin, Fadli Abd Razak, Fadhil Kamarudin

  90-102

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• Symbolic Interpretations of Mah Meri Visual Art: A Conceptual Approach Using Peirce’s Semiotic Theory

  Fadli Abd Razak, Mohd Shariful Hafizal Aminuddin, Mohd Fadhil Kamarudin, Mohd Shahrizal Mat Hussin, Aidah Binti Alias Alias

  103-106

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• The Impact of Eco-Friendly Perceptions on Festival Attendees’ Decision-Making

  Nurakmal Ramli, Ayu Rohaidah Ghazali, Norhidayah Mohd Rashid, Azzura Nordin, Norol Hamiza Zamzuri

  107-113

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• Regression Analysis of Dimensions Event Volunteer Motivation Towards Intention to Volunteer

  Norhidayah Mohd Rashid, Nurakmal Ramli, Ayu Rohaidah Ghazali, Azzura Nordin, Norol Hamiza Zamzuri, Shazril Saridan

  114-121

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• A Study on Volunteer Motivation and Satisfaction in Malaysia's Sports Events

  Ayu Rohaidah Ghazali, Nurakmal Ramli, Norol Hamiza Zamzuri, Norhidayah Mohd Rashid, Abdul Hamid Abdul Halim, Nor Azzura Nordin

  122-129

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• A Change in Event Tourism: Developing Business Model for Sulayau Fabric as Community-Based Tourism Event Attraction

  Norol Hamiza Zamzuri, Abdul Kadir Othman, Sharmila Mohamed Salleh, Hema Zulaikha Hashim, Rahman Rosman, Rusmawati Ghazali, Jacqueline Koh Siew Len, Sharifah Norafizah Syed Annuar

  130-139

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• Examining the contributing factors of virtual event quality toward event satisfaction among attendees

  Azzura Nordin, Siti Noorsuriani Maon, Mohd Redhuan Dzulkipli, Annurizal Anuar

  140-148

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• The Cultural Event Typology in Bali

  Peni Zulandari Suroto, Yudo Hartono

  149-156

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• Cultural Event Development Model for Quality Improvement of Tourism Event: Case of the 3rd Fishing Boat Festival in Sungsang Village IV, Banyuasin Regency, South Sumatra Province

  Muhammad Iqbal Djohan, Budi Wibowo, Peni Zulandari Suroto

  157-165

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• The Role of Management Control System in Mitigating Corruption: The Levers of Control Perspective

  Noor Hasniza Haron, Norhayati Alias, Tuan Zainun Tuan Mat, Mazurina Mohd Ali, Noraini Johan

  166-173

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• Understanding AI Technology Adoption in Educational Settings: A Review of Theoretical Frameworks and their Applications

  Roszi Naszariah Nasni Naseri, Muhammad Syukri Abdullah

  174-181

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• The Challenges in Adopting Electric Buses: A Case from Melaka, Malaysia

  Husnul Laili A Rahman, Chew Boon Cheong, Adi Saptari, Fadhlur Rahim Azmi, Mastura Roni

  182-188

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• Cinematic Influence: The Role of Film in Shaping Malaysians' Travel Intentions and Destination Choices

  Mohamad Daim Darson, Fadhlur Rahim Azmi, Zamzuri Ahmad Nazari, Asy-Syakirin Anuar, Nur Nabilah Norzali, Akmal Adanan, Ahmad Khairuman Md Hasim

  189-200

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• Predicting Consumer Behavior in E-Commerce Using Decision Tree: A Case Study in Malaysia

  Nurul Ain Mustakim, Maslina Abdul Aziz, Shuzlina Abdul Rahman

  201-209

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• Serving The Future: Factors Influencing Consumer Acceptance of Robotic Waiters in Restaurants

  Akmal Adanan, Ras Natasha Azalea, Mohd Adib Izzat, Mohamad Daim Darson, Ahmad Khairuman Md Hasim, Nadia Hanim Binti Mohd Wasilan

  210-216

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• Counterfeit Cosmetics Perception Among Muslim Government Servants in Wisma Persekutuan Kota Bharu, Kelantan

  Ayu Kamareenna Abdullah Thani, Nurul Nadhira Amalin Azhari, Atiela Amran, Nurhidayah Rosely, Nik Mohd Faris Nik Min, Muhammad Ammar Haidar Ishak

  217-227

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• A Study Examining the Customer Service Experience Using the Partial Least Square (PLS) Approach, with a Particular Focus on Personal Interaction Encounters and Customer Involvement

  Mazlina Mamat, Hatinah Abu Bakar, Mariam Setapa, Nur Haslina Ramli, Che Mohd Syaharuddin Che Cob, Tismazammi Mustafa, Julaina Baistaman, Wan Nur Liyana Wan Mohd Fauzi, Dedi Muhammad Siddiq

  228-238

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• Factors Influencing the Employability of Students Studying Records Management

  Nurul Huda Md Yatim, Raja Adzrin Raja Ahmad, Khairunnisa Rahman, Faten Elina Kamaruddin

  239-247

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• Enhancing Athletic Well-Being: Unravelling the Impact of Social Support

  Rozita Abdul Latif, Hasmiza Abdul Majeed, Wahidah Tumijan, Azman Ahmad Tajri, Mohammad Adzly Rajli, Yusuf Hidayat, Burhan Hambali

  248-256

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• The Influence of Sustainability Reporting in Enhancing Firm Value

  HOD AMIN, MOHD HALIM KADRI, RAJA ADZRIN RAJA AHMAD

  257-266

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• Impact of Self-Efficacy and Self-Regulated Learning on Satisfaction and Academic Performance in Online Learning

  SITI FAIRUS FUZI, Siti Ramizah Jama, Siti Nursyahira Zainudin, Bushra Abdul Halim, Nurul Emyza Zahidi, Nordianah Jusoh, Wan Hartini Wan Hassan

  267-281

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• Money Laundering: A Review of Literature and Future Research

  Rozaiha Ab Majid, Mohd Mohit Rahamad, Nor Aishah Mohd Ali, Siti Aisyah Basri

  282-291

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• The Determinants of Supply Chain Performance in Manufacturing Industries: A Case Study of Proton Malaysia

  INTAN LIANA SUHAIME, NANI SHUHADA SEHAT, SITI ROHANA DAUD, JUMAELYA JOGERAN

  292-302

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• Issues and Challenges of Online Counseling Services During Covid-19 Pandemic

  Nur Diyana Mohamad, Hassan Basri Jahubar Sathik, Syed Mohamad Syed Abdullah, Wan Amir Azlan Wan Haniff

  303-308

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• Formulating A Competency Framework for Accountants On Environment, Social and Governance (ESG) Standards and Finance Digitalization

  Ahmad Saiful Azlin Puteh Salin, Haslinawati Che Hasan, Nik Nurul Aswani Nik Kamarudin , Salina Mad

  309-317

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• The Factors Affecting Foreign Direct Investment Intentions of Investors: A Case of Malaysia

  Amir Imran Zainoddin, Liya Fitrya Nin, Basri Badyalina, Fatin Farazh Ya'acob

  318-327

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• The Influence of Perceived Risk on the Performance of the Entrepreneur

  Norfaezah Mohd Shahren, Mastura Ayob, Siti Nazirah Omar

  328-338

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• The Share Price Behavior of the IPO Surrounding the Expiration of the Lockup Period. Evidence from IPOs with No Analyst Positive Recommendations

  Azlan Md Thani, Muhammad Mukhlis Abdul Fatah, Shazali bin Shaharudin, Mohd Ariff Mustafa, Mohd Waliuddin Mohd Razali

  339-345

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• Exploring The Influence of Short Travel Reels and Video Reviews on Travel Inspiration: A Study of Island Reviews

  Mohd Hasrul Yushairi Johari, Nur Syamimi Nadrah Zamri, Nor Ain Maisarah Azmi

  346-366

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• Developing Madrasah Tourism Experience Model: Examining Tourist Psychological Variables through Systematic Literature Review

  Mohd Hasrul Yushairi Johari, Arni Abd. Gani

  367-390

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• The Needs and Readiness of the Islamic Banks to Adopt the Comprehensive Islamic Accounting Standards: The Malaysian Experience

  Muhammad Mukhlis Abdul Fatah, Azlan bin Md. Thani, Anuar bin Muhammad, Maisarah binti Mohamad Azhan, Nujba binti Mohamad, Nur Iylia Amni binti Ismail

  391-396

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• From Taste Buds to Loyalty: How Food and Service Quality Influence Customer Satisfaction and Repeat Intentions in Hotel Restaurants

  Nurul Fatini Che Amat Manal, Nurul Ain Husnaa Che Rahami, Wan Nazriah Wan Nawawi, Malina Hanum Mohd Kamal, Yudhiet Fajar Dewantara

  397-406

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• An Exploration of Accounting Student’s Perspective on Factors Influencing Audit Career Choice

  Nor Aishah Mohd Ali, Khair Syakira Bustamam, Amilia Saidin, Siti Azrina Adanan, Ai’eshah Abdullah Sani

  407-419

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• Mitigating Negligence in Regulatory Enforcement: Analyzing the Communications and Multimedia Act 1998 and the Criminal Procedure Code

  Nasihah Naimat, Mimi Sofiah Ahmad Mustafa, Ida Rahayu Mahat, Marziana Abd Malib, Yuhanza Othman, Mohd Ab Malek Md Shah, Mohammad Arif Haron

  420-426

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• Impact of Technological Advancements on Tax Compliance Among Individuals in Southern West Malaysia

  Afidah binti Sapari, Siti Anis Nadia binti Abu Bakar, Vani Tanggamani

  427-436

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• Exploring Education Beyond the Classroom: Experiences From the Malaysia-Indonesia Student Exchange

  Nor Aishah Mohd Ali, Siti Anis Nadia Abu Bakar, Afidah Sapari, Hamidah Bani, Sharifah Norhafiza Ibrahim, Nurlaila, Hendra Harmain

  437-445

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• Accounting Internship: Unlocking Skills and Perceived Value of Future Career

  AMILIA SAIDIN, SITI AZRINA ADANAN, KHAIR SYAKIRA BUSTAMAM, A’IESHAH ABDULLAH SANI

  446-457

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• The Antecedent of Life Insurance Penetration in Malaysia

  Nur Haslina Ramli, Mariam Setapa, Yuslina Yusoff, Mazlina Mamat, Tismazammi Mustafa, Farahiyah Akmal Mat Nawi, Nurhidayah Rosely, Dedi Muhammad Siddiq

  458-469

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• The Impact of Turnaround Strategies on SME Performance

  Hanafiah Hasin, Enylina Nordin, Wan Shafizah Hussain, Eka Fauzihardani

  470-486

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• Board Size and Corporate Performance in the Industrial Property Sector in Malaysia

  Hanafiah Hasin, Rahayu Mohd Sehat, Zaleha Mahat, Siti Fatimah Noor Minhad, Eka Fauzihardani

  487-499

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• The Influence of Prayer, Al-Quran Recitation, Physical Exercise, and Holidays on Positive Thinking: Exploring Stress Coping Strategies for Mental Well-Being

  Hanafiah Hasin, Anita Jamil, Herlina Helmy, Yang Chik Johari

  500-508

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• Evaluating the Impact of Workplace Interventions on Employee Stress Management: Insights from Health Awareness Programs, Job Redesign and Recreation Centre Access

  Hanafiah Hasin, Anita Jamil, Vita Fitria Sari, Yang Chik Johari

  509-518

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• Leadership Soft Skills, Perceived Trustworthiness and Structural Empowerment: A Correlation

  Siti Asiah Md Shahid, Shariff Harun

  519-526

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• The Influence of Proactive Personality, Social Support and Self-Esteem Towards Career Adaptability Among Full Time Postgraduate Business Faculty Students

  Noor Azura Dahalan, Ridhawati Zakaria, Norashikin Hussein, Suhaila Mohamed, Amirun Aziz Bin Abd Wahab, Muna Wadhiha Mohd Fauzi

  527-535

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• The Impact of Self-Efficacy on Performance Management in Malaysia's Public Sector

  RUHANA MOHAMAD ZAM, SYAHRUL AHMAR AHMAD, AIDA MARIA ISMAIL, AIDA HAZLIN ISMAIL

  536-549

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• Customer Experience Rating for Achieving Loyalty & Satisfaction

  Safian Bujang, Firdaus Abdullah, Muhammad Hafiz Abd Rashid

  550-559

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• The Adoption of Green Practices in the Manufacturing Industry

  Mashitah Mohamed Esa, Nor Fazilah Mohd Hashim

  560-573

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• Use and Adoption of Website and Social Media Marketing: Insights from Homestay Business Owners

  Faiz Izwan Anuar, Wang Qian

  574-583

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• Factors Influencing Work-Life Balance: Mediating Role of Telecommuting

  Maryam Jameelah Mohd Hashim, Muhaimin Mazlan, Fatin Nurain Md Sharif

  584-594

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• The Field of Science and Technology (S&T): The Representation of Women in Online Resources

  Noor Aileen Ibrahim, Gladys Tagie, Nurul Shima Taharuddin, Nurul Munirah Azamri, Nur Fatima Wahida Mohd Nasir, Haslinda Md. Nazri, Halimatun Saadiah Abd Mutalib, Wan Faridatul Akma Wan Mohd Rashdi, Mohd Hafiz Mat Adam

  595-605

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• Competency-Based Framework Development and Implementation: Current and Future Perspectives

  Abdelghani Benayoune

  606-615

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• Safety and Security Concerns in Nigeria's Tourism Sector: The Issue of Geotourism Destinations

  Nzubechukwu MUONEKE

  616-625

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• Factors Influencing Innovative Work Behavior among Academicians at Politeknik Tuanku Sultanah Bahiyah, Kulim, Kedah

  Zatil Aqmar Zainudin, Anidah Aziz, Muhammad Syukri Abdullah, Muhammad Zairi Zul

  626-636

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• Antecedent of Event Management Intention Toward Sustainable Practices: A Theoretical Framework

  Muhammad Ikmal Alif Mohd Shahril, Noorita bt Mohammad

  637-643

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• Examining Scale Internal Consistency: An Empirical Exploration of Social Media's Impact on SMEs Performance

  Zaim Aizat Afdhal Bashri, Muhammad Faizal Samat

  644-652

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• Determinants Affecting the Acceptance of Cashless Payment Among SMEs in Malaysia: Proposal of A Conceptual Framework

  Muhammad Faizal Samat, Zaim Aizat Afdhal Bashri

  653-660

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• Unveiling Counter-Narratives: The Impact of Citizen Journalism via Social Media on the Israel-Palestine Conflict

  Ismail Sualman, Yuliandre Darwis, Nur Amalina Sahuddin

  661-669

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• Factors Influencing Automotive Lubricant Consumer Purchasing Behavior: A Conceptual Model

  Noor Aida Shazwani Abd Razak, Shariff Harun, Siti Norida Wahab

  670-675

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• Motivation in Learning and Happiness: A Study among Generation Z University Students in Malaysia

  Muna Wadhiha Mohd Fauzi, Norashikin Hussein, Murni Zarina Mohamed Razali, Nur Aizureen binti Anwar, Norhayati Binti Omar

  676-684

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• Factors Influencing the Acceptance of AI in Mobile Health Apps in Malaysia

  Che Nur Asmani Amirah Che Mohd Nawi, Zuhal Hussein, Che Nur Asmani Amira Che Mohd Nawi

  685-694

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