A Conceptual Discussion Related to Festival Events in Malaysia

  • Muhammad Haziq Bazli Abu Talib Universiti Teknologi MARA Shah Alam, Selangor
  • Norol Hamiza Zamzuri Universiti Teknologi MARA Selangor Branch, Puncak Alam Campus
  • Hazira Mohd Nasir Universiti Teknologi MARA Negeri Sembilan Branch, Rembau Campus
DOI: https://doi.org/10.22610/imbr.v16i3(I).3921
Keywords: Festival Event Management, Tourism Industry, Event Planning, Event Management Process, Tourism

Abstract

This study explores the rapidly growing subject of festival event management in Malaysia's travel and tourist industry, emphasizing the cultural, social, and economic effects of festivals. The project aims to improve festival management efficiency by identifying stakeholder concerns and investigating best practices. Through a conceptual analysis of 24 papers from Emerald, Science Direct, and Scopus, the study emphasizes the significance of continuous innovation, management frameworks such as EMBOK, and strategic planning. The findings suggest that addressing gaps in administrative practices and specialized education can significantly improve the effectiveness and sustainability of Malaysia’s festival events.

Downloads

Download data is not yet available.

References

Adongo, R., (Sam) Kim, S., & Elliot, S. (2019). “Give and take”: A social exchange perspective on festival stakeholder relations. Annals of Tourism Research, 75(July 2018), 42–57. https://doi.org/10.1016/j.annals.2018.12.005
Andersson, T., & Getz, D. (2008). Stakeholder Management Strategies of Festivals. Journal of Convention & Event Tourism, 9(3), 199–220.
Bouchon, F., Hussain, K., & Konar, R. (2015). MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL MANAGEMENT (MOJEM) EVENT MANAGEMENT EDUCATION AND EVENT INDUSTRY: A CASE OF MALAYSIA MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL MANAGEMENT. MALAYSIAN ONLINE JOURNAL OF EDUCATIONAL MANAGEMENT (MOJEM), 3, 1–17. http://adum.um.edu.my/index.php/MOJEM/article/view/6091/3802
Carpenter, M., Bauer, T., & Erdogan, B. (2012). Management Principles v. 1.1. http://lardbucket.org
Dwyer, L., Mellor, R., Mistilis, N., & Mules, T. (2000). Forecasting the Economic Impacts of Events and Conventions 1. Event Management, 6(1), 192–204. https://www.researchgate.net/publication/233494218_A_Framework_for_Assessing_tangible_and_intangible_Impacts_of_Events_and_Conventions
Getz, D. (2002). Why Festival Fail. Event Management, 7, 209–219. https://doi.org/https://doi.org/10.3727/152599502108751604
Glenn A. J, Bowdin, Allen, J., Harris, R., Jago, L., O’Toole, W., & McDonell, I. (2023). Events Management (4th ed.). Routledge.
Goldblatt, J. (2008). Events: Special Events The Roots and Wings of Celebration fifth edition (Fifth edition). John Wiley & Sons, Inc.
Hassandarvish, M. (2022). Malaysia’s Rock The World music festival branded ‘the worst fest ever’ by unhappy concert-goers _ Malay Mail. Malay Mail. https://www.malaymail.com/news/showbiz/2022/12/05/malaysias-rock-the-world-music-festival-branded-the-worst-fest-ever-by-unhappy-concert-goers/43543
Hazira, M. N., Alagas, E. N., Amin, M., Zamzuri, N. H., & Zairul, M. M. (2022). The best practice of marketing strategies for the Malaysian business event industry from experts’ perspective. Journal of Hospitality and Tourism Insights, 5(2), 413–434. https://doi.org/10.1108/JHTI-09-2020-0178
Jin, X., & Weber, K. (2016). Exhibition destination attractiveness – organizers’ and visitors’ perspectives. International Journal of Contemporary Hospitality Management, 28(12), 2795–2819. https://doi.org/10.1108/IJCHM-01-2015-0023
Leland, J. (2015). Coachella: The Story Behind the Most Famous Music Festival. New York Times.
Louw, L. B., & Esterhuyzen, E. (2024). Disaster risk reduction: Integrating sustainable development goals and occupational safety and health in festival and event management. Journal of Disaster Risk Studies, 16(1).
MacFarlane, J. (2018). Edinburgh Festival Fringe: Behind the Scenes. The Scotsman.
Malaysia Tourism. (2022). TOURISM MALAYSIA MARKETING PLAN. www.malaysia.travel
Mohd Ariffin, A. R., & Jamel, M. (2021). Visitors’ Preferences on Seasonal Accommodation for the Rainforest World Music Festival. In Built Environment Journal (Vol. 18, Issue 1).
Moss, J. (2018). A phenomenological exploration of music festival experience [Sheffield Hallam University]. http://shura.shu.ac.uk/21509/
Nordvall, A., & Heldt, T. (2017). Understanding hallmark event failure: a case study of a Swedish music festival. International Journal of Event and Festival Management, 8(2), 172–185. https://doi.org/10.1108/IJEFM-11-2015-0043
Quinn, B. (2009). Problematising ‘Festival Tourism’: Arts Festivals and Sustainable Development in Ireland. Journal of Sustainable Tourism, 14(3), 288–306.
R. Edward Freeman, Harrison, J. S., Wicks, A. C., Parmar, B. L., & Colle, S. De. (2010). Stakeholder Theory: The State of the Art. Cambridge.
Raj, R., Rashid, T., & Walters, P. (2017). Events Management: Principles and Practice (Sage Publications Ltd., Ed.; 3rd ed.).
Saunders, M., Lewis, P., & Thornhill, A. (2019). RESEARCH METHODS FOR BUSINESS STUDENTS EIGHTH EDITION (Eighth). www.pearson.com/uk
Tom Dieck, M. C., Jung, T. H., & tom Dieck, D. (2018). Enhancing Art Gallery Visitors’ learning experience using wearable augmented reality: generic learning outcomes perspective. Current Issues in Tourism, 21(17), 2014–2034. https://doi.org/10.1080/13683500.2016.1224818
Yin, R. K. (2017). Case Study Research and Application Design and Methods.
Published
2024-09-04
How to Cite
Abu Talib, M. H. B., Zamzuri, N. H., & Nasir, H. M. (2024). A Conceptual Discussion Related to Festival Events in Malaysia. Information Management and Business Review, 16(3(I), 7-12. https://doi.org/10.22610/imbr.v16i3(I).3921
Issue
Vol 16 No 3(I) (2024)
Section
Research Paper

Copyright (c) 2024 Muhammad Haziq Bazli Abu Talib, Norol Hamiza Zamzuri, Hazira Mohd Nasir

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team  edits and formats manuscripts to bring uniformity and standardization in published material.

This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.