Antecedent of Event Management Intention Toward Sustainable Practices: A Theoretical Framework
Abstract
The incidence of rising global temperature, extreme weather, depletion of finite resources, and other environmental impacts has shown as one of the most crucial issues to deal with. The situation to create low-carbon communities and sustainable systems through sustainable event management—that is, the switch from conventional event management concept to more environmentally friendly and socially responsible practices among the event company by engaging with various stakeholders. Recent studies suggested that evidence on sustainable intentions concerning events in Malaysia is still limited. Therefore, this study aims to explore the relationship between attitude, subjective norms, perceived behavioral control, environmental consciousness and economic benefit toward sustainable capabilities. This paper will contribute to future literature regarding understanding what drives the event management intention toward sustainability contributing to the existing green behavior and body of literature. It will increase stakeholder awareness and policymakers to be more innovative in reducing environmental impact. This paper is expected to better understand company behavior toward adopting ecologically ethical and socially accountable methods. More research needs to be done to validate and reinforce the proposed theoretical framework. Therefore, future research should concentrate on both qualitative and quantitative research designs by examining the relationship between the antecedents and intention. Ideally, insights from practitioners and academicians are highly encouraged in substantiating the proposed theoretical framework.
Downloads
References
Abdullah, H. O., & AL?Abrrow, H. (2023). Predicting positive and negative behaviors at the workplace: Insights from multi?faceted perceptions and attitudes. Global Business and Organizational Excellence, 42(4), 63-80.
Ajzen, I. (1991, December). The theory of planned behavior. Organizational Behavior and Human Decision Processes, 50(2), 179–211.
Ajzen, I. (2005). Attitudes, personality and behavior. McGraw-Hill Education (UK).
Ajzen, I., & Fishbein, M. (1975). A Bayesian analysis of attribution processes. Psychological bulletin, 82(2), 261.
Allen, J., Harris, R., & Jago, L. (2022). Festival & special event management. John Wiley & Sons.
Ashwin Karen. (2023, August 23). The Importance of Sustainability in Event Planning. https://www.theeventcompany.com/news/the-importance-of-sustainability-in-event-planning
Barozzi, M. (2023, November 24). (8) The Benefits of Sustainable Event Planning | LinkedIn. https://www.linkedin.com/pulse/benefits-sustainable-event-planning-marco-barozzi-xcpsf/
Boo, S., & Park, E. (2013). An examination of green intention: The effect of environmental knowledge and educational experiences on meeting planners’ implementation of green meeting practices. Journal of Sustainable Tourism, 21(8), 1129-1147.
Chirieleison, C., Montrone, A., & Scrucca, L. (2020). Event sustainability and sustainable transportation: A positive reciprocal influence. Journal of Sustainable Tourism, 28(2), 240-262.
Fang, W. T., Lien, C. Y., Huang, Y. W., Han, G., Shyu, G. S., Chou, J. Y., & Ng, E. (2018). Environmental literacy on ecotourism: A study on student knowledge, attitude, and behavioral intentions in China and Taiwan. Sustainability, 10(6), 1886.
Figueroa-García, E. C., García-Machado, J. J., & Perez-Bustamante Yabar, D. C. (2018). Modelling the social factors that determine sustainable consumption behavior in the community of Madrid. Sustainability, 10(8), 2811.
Han, H., Yu, J., Kim, H. C., & Kim, W. (2018). Impact of social/personal norms and willingness to sacrifice on young vacationers’ pro-environmental intentions for waste reduction and recycling. Journal of sustainable tourism, 26(12), 2117-2133.
Hashemi, S., Marzuki, A., Mohammed, H. J., & Kiumarsi, S. (2020). The effects of perceived conference quality on attendees’ behavioral intentions. Anatolia, 31(3), 360-375.
Hübner, G., & Kaiser, F. G. (2006). The moderating role of the attitude-subjective norms conflicts with the link between moral norms and intention. European Psychologist, 11(2), 99-109.
Janjusevic, J., & Mathur, S. (2021). Financial Planning and Budgeting of Events. Event Project Management: Principles, technology, and innovation, Oxford: Goodfellow Publishers.
Janjusevic, J., & Mathur, S. (2021). Financial Planning and Budgeting of Events. Event Project Management: Principles, technology and innovation, Oxford: Goodfellow Publishers.
Jeong, Y., & Kim, S. (2020). A study of event quality, destination image, perceived value, tourist satisfaction, and destination loyalty among sports tourists. Asia Pacific Journal of Marketing and Logistics, 32(4), 940-960.
Jin, N., Lee, H., & Lee, S. (2013). Event quality, perceived value, destination image, and behavioral intention of sports events: The case of the IAAF World Championship, Daegu, 2011. Asia Pacific Journal of Tourism Research, 18(8), 849-864.
Jones, M. (2017). Sustainable event management: A practical guide. Routledge.
La Barbera, F., & Ajzen, I. (2020). Control interactions in the theory of planned behavior: Rethinking the role of subjective norm. Europe's Journal of Psychology, 16(3), 401.
Langarita, R., & Cazcarro, I. (2022). The socio-economic impact of sports tourism events in rural areas and losses from COVID-19: a case study in Spain. Applied Economics, 54(47), 5378-5392.
Li, X., Dai, J., Zhu, X., Li, J., He, J., Huang, Y., ... & Shen, Q. (2023). Mechanisms of attitude, subjective norms, and perceived behavioral control influence the green development behavior of construction enterprises. Humanities and Social Sciences Communications, 10(1), 1-13.
Lin, S. T., & Niu, H. J. (2018). Green consumption: Environmental knowledge, environmental consciousness, social norms, and purchasing behavior. Business Strategy and the Environment, 27(8), 1679-1688.
Liu, P., Teng, M., & Han, C. (2020). How does environmental knowledge translate into pro-environmental behaviors? The mediating role of environmental attitudes and behavioral intentions. Science of the total environment, 728, 138126.
Mair, J., & Smith, A. (2021). Events and sustainability: why making events more sustainable is not enough. Journal of Sustainable Tourism, 29(11–12), 1739–1755.
Martinho, G., Gomes, A., Ramos, M., Santos, P., Gonçalves, G., Fonseca, M., & Pires, A. (2018). Solid waste prevention and management at green festivals: A case study of the Andanças Festival, Portugal. Waste management, 71, 10-18.
Meeprom, S., & Silanoi, T. (2020). Investigating the perceived quality of a special event and its influence on perceived value and behavioral intentions in a special event in Thailand. International Journal of Event and Festival Management, 11(3), 337-355.
Reddy, A. J., Ashraf, A., Ramesh, U., Reddy, V. B., & Samrudh, J. (2023). Impact of economic and political policies in the event management industry.
Song, H. J., Lee, C. K., Kang, S. K., & Boo, S. J. (2012). The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior. Tourism Management, 33(6), 1417-1428.
Song, H. J., Lee, C. K., Kang, S. K., & Boo, S. J. (2012). The effect of environmentally friendly perceptions on festival visitors’ decision-making process using an extended model of goal-directed behavior. Tourism Management, 33(6), 1417-1428.
Tandukar, S., & Yadav, A. S. (2020). Green marketing: Driver for green economy in Nepal1. IBA Journal of Management & Leadership, 12(1), 41.
Tölkes, C., & Butzmann, E. (2018). Motivating Pro-Sustainable Behavior: The Potential of Green Events—A Case-Study from the Munich Streetlife Festival. Sustainability, 10(10), 3731.
Tsen, C. H., Phang, G., Hasan, H., & Buncha, M. R. (2006). Going Green: A Study of Consumers' Willingness to Pay for Green Products in Kota Kinabalu. International Journal of Business and Society, 7(2), 40.
Vamvaka, V., Stoforos, C., Palaskas, T., & Botsaris, C. (2020). Attitude toward entrepreneurship perceived behavioral control, and entrepreneurial intention: dimensionality, structural relationships, and gender differences. Journal of Innovation and Entrepreneurship, 9, 1-26.
Wan, C., Shen, G. Q., & Choi, S. (2018). The moderating effect of the subjective norm in predicting intention to use urban green spaces: A study of Hong Kong. Sustainable Cities and Society, 37, 288-297.
Weissmann, M. A. (2020). A behavioral control investigation towards greater sustainability (Doctoral dissertation, PhD Thesis). Swinburne University of Technology. Retrieved from https://researchbank. Swinburne. Edu. au/items/99d5efe9-1c33-4863-9ba0 f4c28d44eed2/1/marc_weissmann_thesis. Pdf).
Wiek, A., Withycombe, L., & Redman, C. L. (2011). Key competencies in sustainability: a reference framework for academic program development. Sustainability science, 6, 203-218.
Wu, S. W., & Chiang, P. Y. (2023). Exploring the mediating effects of the theory of planned behavior on the relationships between environmental awareness, green advocacy, and green self-efficacy on the green word-of-mouth intention. Sustainability, 15(16), 12127.
Zamzuri, N. H., Awang, K. W., Aziz, Y. A., & Samdin, Z. (2013). Event sustainability practices among professional company organizers: An exploratory study. Sains Humanika, 64(2)
Copyright (c) 2024 Muhammad Ikmal Alif Mohd Shahril, Noorita bt Mohammad
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
