Bibliometrics Analysis of Event Management in the Digital Era: Challenges and Opportunities for Event Planners
Abstract
To remain competitive, event planners must stay current with the latest trends and technologies, such as virtual and augmented reality, artificial intelligence and the Internet. This paper presents a comprehensive bibliometric analysis using VOSviewer software to provide insight into the intellectual structure of knowledge using citation and co-citation networks, as well as key concepts using a keyword co-occurrence network, on the topic of opportunities and challenges faced by event planners when managing events in the digital era. The investigation begins by examining the Scopus database for articles published with keywords relevant to the topic. VOSviewer software was used for science mapping and network analysis of extracted data. This systematic field mapping helps graphically illustrate the publication evolution between 2015 and 2024 and identify the current research interests and potential directions for future research. A total of 125 articles were included comprising 44 conference papers, 39 original articles, 9 book chapters, 5 books, and 2 reviews. The United States, United Kingdom and Germany were the principal countries of origin of publications. The most frequently appearing keywords were “information management” with 116 occurrences and “network security” with 68 occurrences. The top five keywords with the greatest total link strength were information management, network security, security information and event management, cybersecurity, and intrusion detection. It is imperative that stakeholders, including funding agencies, event management organizations, researchers, and event managers, collaborate to ensure that the volume of quality research in this area keeps pace with the rapid advancements transforming the industry.
Downloads
References
Benbya, H., Nan, N., Tanriverdi, H., & Yoo, Y. (2020). Complexity and information systems research in the emerging digital world. MIS Quarterly, 44(1), 1-17.
Bladen, C., Kennell, J., Abson, E., & Wilde, N. (2022). Events management: An introduction. Routledge.
Buhalis, D., Leung, D., & Lin, M. (2023). Metaverse is a disruptive technology revolutionizing tourism management and marketing. Tourism Management, 97, 104724.
Celuch, K. (2021). Event technology for potential sustainable practices: A bibliometric review and research agenda. International Journal of Event and Festival Management, 12(3), 314-330.
Chawla, R. N., & Goyal, P. (2022). Emerging trends in digital transformation: a bibliometric analysis. Benchmarking: An International Journal, 29(4), 1069-1112.
Chodor, B. (2020). Transitioning to virtual and hybrid events: How to create, adapt, and market an engaging online experience. John Wiley & Sons.
Cozzolino, A., Corbo, L., & Aversa, P. (2021). Digital platform-based ecosystems: The evolution of collaboration and competition between incumbent producers and entrant platforms. Journal of Business Research, 126, 385-400.
Disimulacion, M. A. T. (2020). MICE tourism during COVID-19 and future directions for the new normal. Asia Pacific International Events Management Journal, 1(2), 11-17.
Estanyol, E. (2022). Traditional festivals and COVID-19: Event management and digitalization in times of physical distancing. Event Management, 26(3), 647-659.
Farayola, O. A., Olorunfemi, O. L., & Shoetan, P. O. (2024). Data privacy and security in IT: a review of techniques and challenges. Computer Science & IT Research Journal, 5(3), 606-615.
Furno, A. (2021). Engaging the crowd to solve complex problems in the public sector: a bibliometric literature review and an empirical analysis of nine international case studies.
Hassan, H. K., & Quader, M. S. (2022). Tourism Events, Festivals and Digital Technology Applications in Asia: Socio-Cultural Drawbacks and Ways to Overcome. In Technology Application in Tourism Fairs, Festivals and Events in Asia (pp. 345-362). Springer.
Janik, A., Ryszko, A., & Szafraniec, M. (2021). Exploring the social innovation research field based on a comprehensive bibliometric analysis. Journal of Open Innovation: Technology, Market, and Complexity, 7(4), 226.
Jung, B. (2021). Attention is a scarce resource in the platform economy. In Disruptive Platforms (pp. 130-143). Routledge.
Kaurav, R. P. S., Baber, R., & Rajput, S. (2020). Technology-driven tourism and hospitality industry as a tool for economic development: A bibliometric analysis. In The Emerald Handbook of ICT in Tourism and Hospitality (pp. 469-486). Emerald Publishing Limited.
Khanal, K. (2024). Leveraging Virtual Reality (VR) and Augmented Reality (AR) for Enhanced Tourism and Event Marketing: A Data-Driven Approach. In Marketing and Big Data Analytics in Tourism and Events (pp. 99-113). IGI Global.
Laghari, A. A., Wu, K., Laghari, R. A., Ali, M., & Khan, A. A. (2021). A review and state of the art of the Internet of Things (IoT). Archives of Computational Methods in Engineering, 1-19.
Linnenluecke, M. K., Marrone, M., & Singh, A. K. (2020). Conducting systematic literature reviews and bibliometric analyses. Australian Journal of Management, 45(2), 175-194.
Manikandan, G., Sam, R. S., Gilbert, S. F., & Srikanth, K. (2024). Event-Based Social Networking System With Recommendation Engine. International Journal of Intelligent Information Technologies (IJIIT), 20(1), 1-16.
Miles, L., & Shipway, R. (2020). Exploring the COVID-19 pandemic as a catalyst for stimulating future research agendas for managing crises and disasters at international sports events. Event Management, 24(4), 537-552.
Nalbant, K. G., & Ayd?n, S. (2023). Development and transformation in digital marketing and branding with artificial intelligence and digital technologies dynamics in the Metaverse universe. Journal of Metaverse, 3(1), 9-18.
Ogutu, H., El Archi, Y., & Dénes Dávid, L. (2023). Current trends in sustainable organization management: A bibliometric analysis. Oeconomia Copernicana, 14(1), 11-45.
Parncutt, R., Lindborg, P., Meyer-Kahlen, N., & Timmers, R. (2021). The multi-hub academic conference: global, inclusive, culturally diverse, creative, and sustainable. Frontiers in Research Metrics and Analytics, 6, 699782.
Pirola, F., Boucher, X., Wiesner, S., & Pezzotta, G. (2020). Digital technologies in product-service systems: a literature review and a research agenda. Computers in Industry, 123, 103301.
Qi, Y., Sajadi, S. M., Baghaei, S., Rezaei, R., & Li, W. (2024). Digital technologies in sports: Opportunities, challenges, and strategies for safeguarding athlete wellbeing and competitive integrity in the digital era. Technology in Society, 102496.
Radoglou-Grammatikis, P., Sarigiannidis, P., Iturbe, E., Rios, E., Martinez, S., Sarigiannidis, A., Eftathopoulos, G., Spyridis, Y., Sesis, A., & Vakakis, N. (2021). Spear siem: A security information and event management system for the smart grid. Computer Networks, 193, 108008.
Rocha, C., Quandt, C., Deschamps, F., Philbin, S., & Cruzara, G. (2021). Collaborations for digital transformation: Case studies of industry 4.0 in Brazil. IEEE Transactions on Engineering Management, 70(7), 2404-2418.
?ahin, A. P. D., & Demirbilek, L. E. Z. (2022). The Future of Communication in the Digital Age.
Sarker, I., & Datta, B. (2022). Re-designing the pension business processes for achieving technology-driven reforms through blockchain adoption: A proposed architecture. Technological Forecasting and Social Change, 174, 121059.
Sharifi, A. (2021). Urban sustainability assessment: An overview and bibliometric analysis. Ecological Indicators, 121, 107102.
Toledano, S. A. (2024). Critical Infrastructure Security: Cybersecurity lessons learned from real-world breaches. Packt Publishing Ltd.
Yitmen, I., Alizadehsalehi, S., Ak?ner, ?., & Ak?ner, M. E. (2021). An adapted model of cognitive digital twins for building lifecycle management. Applied Sciences, 11(9), 4276.
Copyright (c) 2024 Nur Atiqah Rochin Demon, Siti Noorsuriani Maon, Norol Hamiza Zamzuri, Masrur Mohd Khir, Siti Sarinah Sabar, Abdul Hamid Abdul Halim
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
