Research Paper

• The Effectiveness of Writing an Argumentative Essay Using Google Docs Among Engineering Students

  Ummi Habibah Mohd Shakil, Nurul Syifaa Mohd Shakil

  1-8

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• In An Era Where Travellers are Spoiled for Choice, What Truly Keeps Them Coming Back to the Same Airline

  Muhammad Hanaffiah Horaira, Yuslina Liza Bte Mohd Yusof, Intan Syafinaz Mat Shafie

  9-21

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• The Review of TOE Factors Influencing Sales Performance Among SMEs and Mediated By The Online Platform Adoption

  Muhammad Ameer Syafiq Mohamad Nizam, Yasmin Kamall Khan, Nur Atiqah Rochin Demong

  22-28

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• Determinant Factors Influencing Intention to Use IoT Among Academics

  Aidatul Nur Atirah Aspanizam, Noor Zalina Zainal, Sazimah Mohamed Salleh, Rafidah Isa

  29-39

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• Festival as Catalyst in Community Development in Malaysia: A Conceptual Review

  Ayu Rohaidah Ghazali, Wan Soraya Wan Abdul Ghani, Nurakmal Ramli, Norhidayah Mohd Rashid, Muhamad Hafizi Zamri, Nini Hartini Asnawi

  40-46

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• Humanitarian Aid and Economic Growth: A Panel Data Analysis of ASEAN, China and India

  Norashida Othman, Siti Norida Wahab, Mohamad Amirul Bakhtiar Jemily, Farah Raihana Ismail, Rosli Atan

  47-54

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• Determining Factors of Behavioral Intention to Adopt Digital Banking: A Pilot Study on Youngsters in Malaysia

  Siti Norbaya Mohd Rashid, Shereen Noranee, Azlin Zanariah Bahtar, Mohd Faizal Kamarudin

  55-62

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• Redefines Traditional Techniques in Batik Industry: A SWOT Analysis Approach

  Emi Normalina Omar, Siti Noorsuriani Maon, Noor’ain Mohamad Yunus, Sharmila Mohd Salleh

  63-73

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• E-Learning on Teaching and Learning: The Role of Accessibility, Behavior and Knowledge

  Muna Wadhiha Mohd Fauzi, Maliza Delima Kamarul Zaman, Noor Azura Dahalan, Nur Aizureen Anwar, Syarifah Mastura Syed Abu Bakar

  74-81

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• Factors Influencing Job Satisfaction: A Case Study at Credit Counselling and Debt Management Agency (AKPK), Malaysia

  Fareha Anis Mohd Taib, Maliza Delima Kamarul Zaman, Nor Intan Adha Hafit, Aminul Rachman Pulungan

  82-87

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• Factors Influencing Employee Retention among Oil and Gas Sector Employees based in Kuala Lumpur

  Nur Emylia Shahila Binti Shahabudin, Maliza Delima Kamarul Zaman

  88-93

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• Factors Influencing Volunteer Motivation amongst Trained Satria Volunteers of the Malaysian Ministry of Youth and Sports

  Aziana Hizazi, Maliza Delima Kamarul Zaman, Adem Gonulal

  94-99

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• Corporate Social Responsibility, Output Control and Motivation on Task Performance of the Meter Readers in PAIP Berhad

  Khairolina Kamat, Maliza Delima Kamarul Zaman, Dayang Nailul Munna Abg Abdullah

  100-104

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• A Study on the Causes of Work Stress Among the Malaysian Civil Defense Force Personnel

  Khamarul Arifin Bin Mohd Zainal Abidin, Maliza Delima Kamarul Zaman, Nor Intan Adha Hafit, Suhaila Mohamed

  105-110

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• Employee Engagement Among Distance Learning Students in Higher Education Institutions: A Role of Job Features, Working Conditions and Perceived Support

  Muna Wadhiha Mohd Fauzi, Maliza Delima Kamarul Zaman, Noor Azura Dahalan

  111-119

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• The Antecedents Affecting Employee Retention at Shopping Malls: An Analysis of Compensation and Benefits, Training and Development, Working Environment, Reward and Recognition

  Wan Aliyah Wan Abd Aziz, Nor Lela Ahmad

  120-138

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• Examining the Factors that Influence the Enculturation of Artificial Intelligence to Enhance the Productivity of MSMEs' Business for Sustainability

  Nor Lela Ahmad, Ruzita Manshor, Rozita Naina Mohamed, Masrur Mohd. Khir, Farrah Diana Saiful Bahry

  139-147

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• A Review of Anchor or Streamer Characteristics and Impulse Purchase Decisions in Livestreaming Commerce

  Norafifa Mohd Ariffin, Amily Fikry

  148-161

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• The Impact of Digital Work on Work-Life Balance Among Lecturers in Private Higher Education Institutions in the Klang Valley: A Technology Affordance Perspective

  Mahfuzah Mat Shah, Noor Azzah Said, Dilla Syadia Ab Latiff, Sharifah Nurlaili Farhana Syed Azhar

  162-174

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• The Relationship between Role Ambiguity and Burnout in Malaysia’s Public Healthcare Sector: A Quantitative Study of Medical Doctors

  Nor Farehan Omar, Saiful Effendy Md Sharif, Suraya Ika Tamrin, Nurul Illahi Zainal Abidin, Nursaadatun Nisak Ahmad

  175-182

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• A Qualitative Investigation of the Empowerment Operationalization in Malaysian Banking

  Azzarina Zakaria

  183-195

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• From Shelves to Screens: Conceptualizing Phygital Retailing in Supermarkets through the S-O-R Framework

  Norsiah Ahmad, Nadhrathul Ain Ibrahim, Shahira Ariffin, Intan Syafinaz Mat Syafie, Nur Shahrulliza Muhammad, Zarith Delaila Abd Aziz

  196-207

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• Assessing Perceived Benefits and Perceived Barriers to Students’ Physical Activities

  Nor Zaihan Mat Hasan Mat Hussin, Annurizal Anuar, Mohamad Shahril Mohamad Besir

  208-218

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• Determinants of University Students' Absenteeism: The Role of Financial, Parental and Institutional Factors

  Nur Athirah Sumardi, Nur Aizureen Anwar, Shamsul Azren Mohd Shukur, Zarina Abdul Munir, Luqman Mahmud

  219-227

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• Green Innovation Drivers and their Impact on Competitive Advantage, Operational and Environmental Performance in the Malaysian Automotive Industry

  Sharulshahida Shakrein Safian, Adibah Alawiah Osman, Mohammad Zulfakhairi Mokhtar, Salwaty Jamaludin, Zarina Kassim

  228-236

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• Fostering Sustainability through Experiential Green Social Entrepreneurship: A Conceptual Approach Using Kolb’s Learning Theory

  Norfazlina Ghazali, Nini Hartini Asnawi, Dilla Syadia Ab Latiff, Nor Fazalina Salleh, Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee, Norzawani Abd Rahim, Ayu Rohaidah Ghazali, Nur Najjah Abd Rahim, Ahmad Nazri Tashriq Rahmat

  237-243

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• Factors of Learning Agility and Students' Attitudes on Online Learning

  Nur Liana Kori, Azmi Mat, Norliza Saiful Bahry, Ainunnazlee Mohd Ali, Nor Azzura Nordin

  244-251

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• Entrepreneurial Resilience in SMEs: A Bibliometric Perspective

  Hairunnisa Ma’amor, Nur Idayu Badrolhisam, Rosintansafinas Munir

  252-265

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• Leveraging Artificial Intelligence to Enhance Financial Education in Corporate Finance and Calculation-Intensive Subjects

  Shahsuzan Zakaria, Nor Farradila Abdul Aziz, Suhaily Maizan Abdul Manaf, Mohd Taufik Mohd Suffian, Mohamad Sayuti Md Saleh, Dheya Hamood Saif Al-Fakih

  266-273

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• Appraising the Determinants of ESG towards Maqasid Shariah in Enhancing Financial Inclusion

  Norhasimah Shaharuddin, Mohd Hafiz Wahab, Adibah Alawiah Osman, Sharul Shahida Shakrien, Nurul Hilmiyah

  274-281

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• Performance of the MSMEs Manufacturing Sector in Malaysia: An Overview

  Nor Azian Abdul Rahman, Zulhasni Abdul Rahim

  282-291

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• The Impact of Work–Family Conflict on Children in Dual-Earner Families: A Qualitative Thematic Analysis

  Gouri A. Domnic Jacob, Janiffa Saidon, Nor Farehan Omar

  292-304

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• Conceptualizing the Impact of Organizational and Human Factors on Drilling Safety Performance: The Role of AI as a Moderator

  Ahmed Ali, Maniyarasi Gowindasamy, Noor Adila Abd. Raub

  305-329

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• How Economic and Financial Indicators Shape Bond Market Performance in Asia?

  Zetty Zahureen Mohd Yusoff, Sharifah Heryati Syed Nor, Rozita Naina Mohamed, Mohamed Shahril Mohamad Besir, Nik Rozila Nik Mohd Masdek, Nor Lela Ahmad, Anusara Sawangchai

  330-345

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• An urban poverty and income inequality: A demographic cross-section analysis of Malaysia states and districts

  Fairul Izad Bin Mohd Zin, Afiza Azura Mohamad Arshad, Chuah Soo Cheng , Azlin Shafinaz Arshad, Azitadoly Mohd Arifin

  346-358

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• The Supply Chain of Misinformation: How Fake News Impacts Global Supply Decisions

  Syamaruthadevi Sivan, Selvarajah Janathan, Umahdevi Jayamani, Irwan Ibrahim, N. Sureshkumar PP Narayanan, Akmal Aini Othman, Veera Pandiyan Kaliani Sundram

  359-369

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• Reimagining Holistic Health Tourism in Malaysia: Unlocking the Economic Potential with Sustainable Wellness Integration

  Roslilee Ab Halim, Juliana Noor Kamaruddin, Norailis Ab. Wahab

  370-380

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• Determinants of Perceived Travel Risk Among Travelers in Puncak Alam, Selangor: The Role of Purchasers’ Behavior, Legal Challenges and Insurance Availability

  Mohd Faizol Rizal bin Mohd Rasid, Ainol Fizy in Ruslan, Faziatul Amillia Mohamad Basir, Nurul Hidayah binti Zainal, Ammar Amierul bin Zahba

  381-385

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• Exploring Students' Acceptance in Using Immersive Virtual Reality (IVR) and Metaverse Integrated Learning Environment

  Nuryusmawati Mohd Yusof, Faizah Mashahadi, Janiffa Saidon , Faizah Sohid, Syed Asherene Syed Syed Omar, Mohd Fikri Ishak, Syed Mustaqim Syed Yusof

  386-393

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• Market Sentiment and Stock Return Volatility in Malaysia: Evidence using the GARCH-X Model

  Nasha Shafridah Binti Abdullah, Siti Nurhidayah Mohd Roslen, Nur Zahidah Binti Bahrudin, Pang Mary, Siti Nur Nadhirah Binti Mohd Roslen

  394-402

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• Digital Dependency: Examining the Mental Health Effects of Excessive Social Media Use in University Students

  Naffisah Mohd Hassan, Dilla Syadia Ab Latiff, Nur Hidayah Razali, Nur Aiman Hakim Bin Jameran, Muhammad Aiman Bin Mohd Hasan, Nur Sofea Binti Mohd Nazaruddin, Sti Nurasyura Binti Zakari

  403-411

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• Unveiling the Key Drivers of Warehouse Performance: A Case Study from Malaysia’s Steel Stockist and Distribution Industry

  Tan Kian Boon, Azilah Anis

  412-425

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• The Impact of Autonomy, Workload and Work Life Balance on Job Performance of Support Staff

  Nur Atiqah Rochin Demong, Abdul Hamid Abdul Halim, Masrur Mohd Khir, Ryan Kang Jee Hong, Natalie Loi Yoke Kei

  426-434

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• Integrating Trust in Agents into the Theory of Planned Behavior: A Conceptual Framework for Family Takaful Demand in Malaysia

  Afiza Azura Mohamad Arshad, Azitadoly Mohd Arifin, Chuah Soo Cheng

  435-442

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• Fear of Missing Out (FoMO) and Online Subjective Well-Being (OSWB): Examining the Mediating Role of Social Media Overload (SMO)

  Sazimah Mohamed Salleh, Erne Suzilla Kassim, Ramita Abdul Rahim, Veera Pandiyan Kaliani Sundram, Noor Zalina Zainal

  443-447

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• From Likes to Learning: The Educational Benefits of Social Media for Students

  Siti Fatahiyah Mahamood, Amily Fikry, Khairul Nazlin Kamaruzaman, Mohd Nor Mamat, Anuar Omar

  448-455

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• A Conceptual Framework for Understanding Work Readiness among Undergraduate Students

  Nur Amirah Abd Maskadiron, Rosintansafinas Munir, Hairunnisa Ma’amor

  456-461

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• Enforcement Efforts in Fighting Tax Evasion: A Systematic Literature Review Approach

  Noor Aishah Mohd Ali, Siti Hawa Shuid

  462-474

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• Beyond Administration: HRM as a Catalyst for Academicians' Self-Actualization in Higher Education Institutions

  Noor Jannah Afi, Siti Maizalaizzah Akma Adnan, Wahiet Mat, Noor Anis Shamila Ibrahim

  475-484

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• Factors Restraining Parents of School Children on Purchasing Educational Museum Tour and Their Behavioral Intentions

  Wenqi Tang, Mazlina Mahdzar, Siao Fui Wong, Arni Abd Gani

  485-493

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• Intention of Using Self-Service Kiosk in Fast Food Restaurants amongst Malaysian University Youth: Evaluating the Role of Perceived Usefulness, Ease of Use, Enjoyment and Safety Risk

  Fong Pui Yan, Abdul Rais Abdul Rahman, Noradzhar Baba, Muhammad Fahmi Md Sabri, Siti Nur’afifah Jaafar

  494-506

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• Understanding Restaurant Service Robot Adoption: The Moderating Effect of Age Generations

  Nur Amerah Nabihah Mohd Nazri, Noradzhar Baba, Norhidayah Abdullah

  507-521

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• Global Virtual Reality Safety Test Acceptance in Gastronomy Tourism Economy Sustainability

  Mazni Saad, Thomas James Pratt, Mohammad Halim Jeinie, Muhammad Danial Haiqal Mohamad Najib

  522-529

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• The Effect of Tourists' Shopping Experience on Their Loyalty Intention Towards Shopping Malls in Klang Valley, Malaysia

  Noor Farahah Harun, Mazlina Mahdzar, Noor Asikin Shahruddin

  530-535

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• Evaluating the Tourism Suitability Index and Carrying Capacity of Pangandaran Beach, West Java, Indonesia

  Purna Hindayani , Fitri Rahmafitria, Heri Puspito Diyah Setiyorini

  536-542

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• Tourist Behavior Towards the Environment: Systematic Literature Review

  Ni Wayan Marsha Satyarini, Arni Abdul Gani

  543-550

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• The Influence Mechanism of Virtual Influencers on Destination Brand Attachment: An Analysis Based on the Elaboration Likelihood Model (ELM)

  Yuan Xinying, Liu Shuzhen, Faiz Izwan Anuar

  551-564

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• Digital Bites: Unpacking UiTM Students' Appetite for Viral Food Trends Driven by Social Media

  Faizal Azrin Abdullah , Sumaryadi , Mohd Nazimi Had Nordin, Salamiah A. Jamal

  565-573

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• Malaysia's Tourism Destination Competitiveness: A Bibliometric Analysis

  Wu Tong, Shida Irwana Omar

  574-583

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• The Relationship Between the Motivation of Medical Visits among Millennial Tourists in Penang and Revisit Intention

  Mohd Hafidzie Mansor, Nurul Syuhada Jeffri, Nurul Nuralia Natasha Che Jantan

  584-593

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• The Impact of Guest Experience and e-WOM Intention Towards Five Star Rated Hotels in Kuala Lumpur

  Nur Khalishah Dawood, Marcellinus Suda Anak Samuel , Nur Zalikha Othman

  594-600

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• Sustaining Heritage Through Culinary Tourism: Exploring International Tourists' Ethnic Dining Experiences in Kuala Lumpur, Malaysia

  Farah Adibah Che Ishak, Nor Amalin Sahiira Mohd Fikeri, Rabiatutadawiah Jamaluddin

  601-609

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• Conservation and Preservation of Historical Structures in Batu Gajah, Perak

  Sheikh Ali Azzran Sh Said, Nurul Farahin Ahmad, Hafizuddin Haron

  610-617

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• A Conceptual Framework of the Factors Affecting Customer Attitude towards Islamic Banking in Malaysia

  Muhammad Ridzuan Abdul Aziz, Muhamad Nadjmi Muhamad Sheth, Nurfahirah Farhana Abdul Rashid, Shafirah Amir, Wanida Nabila Artawan, Zamirul Haiman Zamawi

  618-627

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• Balancing Demands and Resources: Exploring the Impact of Workload, Work-Life Balance and Technological Adaptation on Job Satisfaction Among Malaysian Academics

  Nor Intan Adha Hafit, Azlul Kalilah Zaghlol, Jiang Mingdi, Faiza Omar, Nursaadatun Nisak Ahmad

  628-641

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• The Relationship between Organizational Commitment and Job Satisfaction among Administrative University Staff

  Noor Baizura Ismail, Murni Zarina Mohamed Razali, Dilla Syadia Abd Latiff

  642-651

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• The Mechanisms of Corporate Governance and Firm Performance: Evidence from Malaysia’s ACE Market

  Nur Hafizah Roslan, Siti Zaitun Saddam, Rabia Bashir, Muhammad Irfan Fauzi

  652-662

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• Social Entrepreneurship: Bridging the Educational Disconnect and Empowering Youth for Social Change

  Faizah Md Sohid, Nor Lelawati Jamaludin, Faizah Mashahadi, Janiffa Saidon, Nuryusmawati Mohd Yusof, Syed Ashrene Syed Omar

  663-667

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• Assessing Students' Well-being by Campus Facilities

  Shamsul Azren Mohd Shukor, Natasha Dzulkalnine, Nur Aizureen Anwar, Zarina Abdul Munir, Mohammad Johari Abdul Rahman

  668-678

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