From Likes to Learning: The Educational Benefits of Social Media for Students
Abstract
This research reviews the educational benefits of social media for students, focusing on two key aspects: providing user-generated content and improving academic performance. A review of recent literature reveals that platforms like YouTube, TikTok, and Facebook offer diverse learning opportunities across subjects and support various learning styles through multimedia content, enhancing engagement and knowledge retention. Social media facilitates collaborative learning, enabling peer-to-peer interactions and fostering critical thinking skills. Studies show improved academic performance when social media is integrated into learning. The interactive nature of these platforms allows students to recognize context and memorize content for longer periods. The limitation of this research is further highlighted in the paper. This research recommends further empirical studies to validate the benefits outlined and explore additional factors influencing social media's educational impact. The integration of social media into education represents a significant shift in learning approaches, offering innovative ways to present educational content aligned with digital natives' preferences. While challenges exist, the strategic implementation of social media in educational settings holds promise for substantial improvements in academic outcomes. The integration of TikTok and YouTube into online learning environments offers significant benefits for students across diverse subjects. Educators should incorporate these platforms into their curricula to create more engaging and interactive learning experiences, particularly in science, technology, and engineering fields. Ongoing research and refinement are crucial to leveraging these tools effectively, ensuring they enhance rather than detract from the learning experience.
Downloads
References
Al-Maroof, R., Ayoubi, K., Alhumaid, K., Aburayya, A., Alshurideh, M., Alfaisal, R., & Salloum, S. (2021). The acceptance of social media video for knowledge acquisition, sharing, and application: A comparative study among YouTube users and TikTok users for medical purposes. International Journal of Data and Network Science, 5(3), 197.
Al-Sabti, D. A., Singh, A. V., & Jha, S. K. (2017, September). The impact of social media on society is large and specific to teenagers. In 2017 6th International Conference on Reliability, Infocom Technologies and Optimization (Trends and Future Directions)(ICRITO) (pp. 663-667). IEEE.
Alzubi, A. (2023). The role of multimedia tools in the Hashemite Kingdom of Jordan's education classroom teaching in the digital era. European Journal of Interactive Multimedia and Education, 4(2), e02303.
Ardiana, E., & Ananda, A. (2022). The effect of using the TikTok application as a learning media on the activeness and learning outcomes of class xi social sciences students in sociology subjects at SMA N 1 Ampek Angkek. LANGGAM: International Journal of Social Science Education, Art and Culture, 1(02), 22-29.
Astatke, M., Weng, C., & Chen, S. (2023). A literature review of the effects of social networking sites on secondary school students’ academic achievement. Interactive Learning Environments, 31(4), 2153-2169.
Balfaqeeh, M. A. O. (2017). Understanding engineering students’ learning styles. International Journal of Linguistics and Communication, 5(1), 44-55.
Cardino Jr, J. M., & Cruz, R. A. O.-D. (2020). Understanding of learning styles and teaching strategies towards improving the teaching and learning of mathematics. LUMAT: International Journal on Math, Science and Technology Education, 8(1), 19–43-19–43.
Danso, S., & Mushayikwa, E. (2017). Exploring academic achievements in electricity and magnetism through learning styles and learning style-based instructional strategies in Mthatha High Schools. Proceedings of the International Conference on Education, 3(1), 64-76
Gilakjani, A. P. (2012). Visual, auditory, and kinaesthetic learning styles and their impacts on English language teaching. Journal of Studies in Education, 2(1), 104-113.
Hermanto, O., & Nursafitri, R. (2024). The Influence of TikTok learning media on increasing student learning outcomes in Civics Education subjects in Class X of Muhajirin IT Vocational School. Journal of Civics And Social Studies, 8(1), 25-35.
Isha, S., & Wibawarta, B. (2023). The impact of the COVID-19 pandemic on elementary school education in Japan. International Journal of Educational Research Open, 4, 100239.
Karapolat, T., Öz?en, T., & Çetinkaya, L. (2024). The impact of social media as an instructional tool in Japanese culture teaching. Education and Information Technologies, 29(1), 695-719.
Kasperski, R., & Blau, I. (2023). Social capital in high schools: teacher-student relationships within an online social network and their association with in-class interactions and learning. Interactive Learning Environments, 31(2), 955-971.
Kessy, N., & Pessa, J. C. (2022). Use of social media among the students in secondary schools in Tanzania. International Journal of Secondary Education, 10(3), 119-126.
Kilag, O. K. T., Heyrosa-Malbas, M., Arcillo, M. T., & Barcena, M. C. (2023). The role of YouTube children's educational videos in enhancing early childhood English language proficiency: An investigation of parental perceptions. International Journal of Scientific Multidisciplinary Research, 1(7), 833-846.
Lan, D. H., Tung, T. M., Oanh, V. T. K., & Cuc, T. T. K. (2024). Exploring gen Z's consumption and perception of educational content on the TikTok platform: A qualitative study in Vietnam context. Kurdish Studies, 12(1), 3243-3270.
Liu, D., Kirschner, P. A., & Karpinski, A. C. (2017). A meta-analysis of the relationship between academic performance and social network site use among adolescents and young adults. Computers in Human Behavior, 77, 148-157.
Malaysian Investment Development Authority. (2021). Evolution of e-Learning in the Malaysian Higher Education Institutions https://www.mida.gov.my/mida-news/evolution-of-e-learning-in-the-malaysian-higher-education-institutions/
Manurung, M. J., Edwina, Y., Ginting, R. R., Ananda, D. T., & Perangin Angin, L. (2023). The effect of TikTok social media on learning achievement of class IV students at SDN 101767 Tembung. Journal of Educational Analytics (JEDA), 2(2), 225-232.
Misman, J., Gafar, S. Z., Atan, M. A., & Nordin, N. A. (2019). Integrating social media platforms in the 21st Century classrooms: Recommendations for English educators. International Journal of Language Education and Applied Linguistics, 15-25.
Mulenga, E. M., & Marbán, J. M. (2020). Is COVID-19 the gateway for digital learning in mathematics education? Contemporary Educational Technology, 12(2), ep269.
Ngelale, R. L. (2019). The relationship between social media and academic performance: The case of high school students in a Nigerian private school.
Nurcahyo, B., Nur’ainy, R., & Riskayanto. (2017). Is there any impact of social media on academic performance? (An empirical study from college students in Jakarta). Jurnal Nusantara Aplikasi Manajemen Bisnis, 2(2), 101-116.
Paz-Domínguez, R. M., Pérez-Noriega, G. P., Hernández-Ángeles, T., & Hidalgo-Avilés, H. (2023). Students’ perceptions towards the use of TikTok as a tool for improving English pronunciation. Revista Lengua y Cultura, 5(9), 97-106.
Pham, MT, Nguyen, TTV, & Cao, TXT (2023). Vietnamese students’ perceptions of utilizing Social media to enhance English vocabulary: A case study at Van Lang University. International Journal of TESOL & Education, 3(1), 79-111.
Qi, C. K., & Omar, N. (2020). Seeking sexual and reproductive health information among students at Universiti Utara Malaysia: A qualitative study on effective media use. ICOME, 18, 17-31.
Rajan, S. T., & Ismail, H. H. (2022). TikTok use as a strategy to improve knowledge acquisition and build engagement to learn literature in ESL classrooms. International Journal of Learning, Teaching and Educational Research, 21(11), 33-53.
Ramzan, M., Bibi, R., & Khunsa, N. (2023). Unraveling the link between social media usage and academic achievement among ESL learners: A quantitative analysis. Global Educational Studies Review, VIII, 407-421.
Salsabila, A., Rahmah, A., Kurniadi, M. A., Habibburrahman, M., & Pratama, R. A. G. (2021). TikTok as teaching assistance for speaking skills: A systematic review. Conference on English Language Teaching,
Samad, S., Nilashi, M., & Ibrahim, O. (2019). The impact of social networking sites on students’ social well-being and academic performance. Education and Information Technologies, 24, 2081-2094.
Shaafi, N. F., Mohd Yusof, M. M., Mohammad Khalipah, N. N., & Mohd Hanif, N. (2023). Investigating TikTok as a learning tool for learning chemistry: A study among secondary school students in Malaysia.
Soetan, A. K., Ololade, A. S., Onojah, A. O., & Aderogba, A. J. (2020). The influence of social media on the learning style of students in Colleges of Education In Kwara State, Nigeria. Indonesian Journal of Learning and Instruction, 3(1), 11-18.
Tahmina, T. (2023). Students’ perception of the use of YouTube in English language learning. Journal of Languages and Language Teaching, 11(1), 151-159.
Tran, H. T. T., Nguyen, N. T., & Tang, T. T. (2023). Influences of subjective norms on teachers’ intention to use social media in their work. Contemporary Educational Technology, 15(1), ep400.
Wang, M., Yu, R., & Hu, J. (2023). The relationship between social media-related factors and student collaborative problem-solving achievement: an HLM analysis of 37 countries. Education and Information Technologies, 28(11), 14071-14089.
Yang, H. (2020). Secondary-school students’ perspectives of utilizing TikTok for English learning in and beyond the EFL classroom. 2020 3rd International Conference on Education Technology and Social Science (ETSS 2020),
Yunus, M. M., Zakaria, S., & Suliman, A. (2019). The potential use of social media on Malaysian primary students to improve writing. International Journal of Education and Practice, 7(4), 450-458.
Yusoff, M. Z. M., & Hamid, H. A. (2022). Social media impact on physics students. International Journal of Education, Psychology and Counselling, 7(48), 383-392.
Copyright (c) 2025 Siti Fatahiyah Mahamood, Amily Fikry, Khairul Nazlin Kamaruzaman, Mohd Nor Mamat, Anuar Omar

This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.