Research Paper

• Exploring the Mediating Role of Theory of Planned Behavior (TPB) Components in Facilitating Health Behavior Change: A Comprehensive Conceptual Framework

  Nurul Amyra Mat Isa, Nor Tasik Misbah, Fatin Athirah Mohd Fazi

  1-11

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• The Gig Economy Revolution: Evaluating Income Streams and Economic Contributions in Malaysia

  Nurul Hidayah Ahamad Nawawi, Rosiati Ramli, Norlin Khalid, Siti Fatimah Abdul Rashid

  12-21

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• Unlocking the Power of Social Media: A Strategic Path to Financial Growth of Homestay in Malaysia

  Nurul Liyana Ramlan, Wan Musyirah Wan Ismail

  22-30

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• Government Website and Service Monitoring System Role in Enhancing Transparency and Accountability in Malaysian Government Agencies

  Khairiah Ahmad, Siti Fatimah Noor Minhad, Zaharah Abdullah, Nor Aishah Mohd Ali, Eley Suzana Kasim, Nurul Hidayah Ahamad Nawawi

  31-40

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• A Meta-Analysis of the Impact of Ethical Leadership and Islamic Work Ethics on Ethical Work Behavior

  Norlida Zakirai Zakaria, Masliza Mohd Razali, Nur Faithzah Jamian, Erratul Shela Eshak, Idris Osman

  41-49

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• Understanding Tourist Experiences in Kuala Lumpur: An Evaluation Using the HOLSAT Model

  Shareenie Shera Binti Abdul Hamid, Mohd Adib Izzat, Akmal Adanan, Mohamad Daim Darson, Intan Kusiah Zulkifl, Nurul Syamimi Sapuan, Sofia Syahirah Shukur

  50-61

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• The Influence of Service Quality on Customer Satisfaction: An Empirical Study in the Fast-Food Industry

  Nur Jihan Md Johan, Nur Hazirah Hamdan, Suliza Abd Rashid, Nur Diyana Mustapha

  62-72

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• Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review

  Roszi Naszariah Nasni Naseri, Maryam Mohd Esa, Roslinawati Ibrahim, Zurairah Jais

  73-79

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• Breaking Barriers: Customer Acceptance and Challenges of Waqf-Takaful Death Compensation Products in Malaysia

  Sukriah Ismail, Marina Abu Bakar, Hanizan Shaker Hussain, Mohamad Saufee Anuar, Md Nasri Ali

  80-89

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• Breaking Barriers: Unleashing Workplace Culture to Empower Women and Combat Discrimination

  Dr Siti Aishah Hussin, Hamidah Md Yusop, Nurhanan Syafiah Abdul Razak, Chandramalar Munusami

  90-102

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• The Impact of Liquidity and Leverage on Firm Value of Public Listed Firms in Jordan

  Mohammad Abed Al Qader Alshakhanbeh, Anwar Allah Pitchay, Md Aslam Mia, Rami Mohammad Bassam Abdel Ra’uof Nairoukh, Mohamad Isa Abd Jalil

  103-116

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• Financial Planning for Retirement among Gig Workers in Peninsular Malaysia: A Proposed Conceptual Framework

  Nurul Jannah Fatehah Kamarul Zaman, Shafinar Ismail, Khairunnisa Abd Samad

  117-125

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• Emerging Technologies Revolutionizing the Accounting Profession–Practical Applications

  Dr Adriana Shamsudin, Mohd Noor Azli Ali Khan, Ahmad Jusoh

  126-136

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• Analyzing Non-Muslim Characteristics Buying Halal Products in Petaling Jaya, Selangor

  Hasan Saleh, Thurga Rajandran

  137-147

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• The Effect of Enterprise Risk Management Implementation on Non-Financial Performance in Jordan Manufacturing Firms: A Review

  Wafa Mohammad Abdaljabar, Norhayati Zakuan, Muhamad Zameri Mat Saman, Dr Mariam Setapa

  148-157

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• The Influence of Basic Psychological Needs on Insurance Agencies Performance

  Norfaezah Mohd Shahren, Noraznira Abd Razak, Wei Loon Koe

  158-170

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• Unlocking the Role of Digital Capabilities in the Resilience of Malaysian Small and Medium Practices (SMPs)

  Azuraidah Taib, Yunita Awang, Jamaliah Said, Noor Erni Fazlina Mohd Akhir

  171-183

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• A Theoretical Framework on the Relationship between Network Governance and Audit Pricing in Malaysia

  Dr Arina Rus Zahira Rusli, Najihah Marha Yaacob, Mazliza Azuana Abdullah

  184-194

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• The Interplay between Risk Management and Internal Control Towards Corporate Tax Aggressiveness

  Dr Siti Nasuha Muhmad, Noor Emilina Mohd Nasir, Siti Nurain Muhmad, Norfadzilah Rashid

  195-203

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• Investigating Financial Reporting Fraud Intentions in Malaysian Small and Medium Enterprises (SMEs): A Proposed Framework

  Dr Yunita Awang, Azuraidah Taib, Shazalina Mohamed Shuhidan, Norfadzilah Rashid

  204-213

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• A Conceptual Analysis of the Relationship Between Environmental Strategy and Financial Performance

  Mazliza Azuana Abdullah, Arina Rus Zahira Rusli

  214-222

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• Flexible Work Revolution among Accountants in Malaysia: Challenges and Benefits

  Nur Raihana Mohd Sallem, Nor Haliza Che Hussain, Siti Nasuha Muhmad, Che Ku Hisam Che Ku Kassim

  223-232

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• Strengthening Financial Inclusion in the Insurance Industry Post-COVID-19: Challenges and Solutions

  Dr Najihah Marha Yaacob, Aminah Jazilah Azman, Arina Rus Zahira Rusli, Nur Mimi Najihah Ghazali

  233-240

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• Performance Measurement System in Malaysian Higher Education Institutions: Driving Success or Inducing Stress?

  Rokiah Muda, Noor Liza Adnan, Wan Noor Hazlina Wan Jusoh, Rohana Yusoff

  241-251

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• Beyond the Scoreboard: Bibliometric Insights into Accounting and Financial Management in Sports Clubs and Associations

  Syafiq Abdul Haris Halmi, Nur Syuhada Adnan, Suraya Ahmad, Noor Emilina Mohd Nasir

  252-266

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• The Evolution of Technology in Accounting Education: A Bibliometric Analysis of Research Trends and Teaching Innovations

  Emiza Tahar, Yusliena Yusoff, Inayah Abdul Aziz, Rohayati Jusoh

  267-284

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• A Systematic Review of the Challenges and Opportunities of the Agriculture Economic Sector in Malaysia

  Sharina Shariff, Dr Siti ‘Aisyah Baharudin, Dr Nor Asmat Ismail

  285-303

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