Research Paper

• Exploring the Mediating Role of Theory of Planned Behavior (TPB) Components in Facilitating Health Behavior Change: A Comprehensive Conceptual Framework

  Nurul Amyra Mat Isa, Nor Tasik Misbah, Fatin Athirah Mohd Fazi

  1-11

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• The Gig Economy Revolution: Evaluating Income Streams and Economic Contributions in Malaysia

  Nurul Hidayah Ahamad Nawawi, Rosiati Ramli, Norlin Khalid, Siti Fatimah Abdul Rashid

  12-21

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• Unlocking the Power of Social Media: A Strategic Path to Financial Growth of Homestay in Malaysia

  Nurul Liyana Ramlan, Wan Musyirah Wan Ismail

  22-30

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• Government Website and Service Monitoring System Role in Enhancing Transparency and Accountability in Malaysian Government Agencies

  Khairiah Ahmad, Siti Fatimah Noor Minhad, Zaharah Abdullah, Nor Aishah Mohd Ali, Eley Suzana Kasim, Nurul Hidayah Ahamad Nawawi

  31-40

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• A Meta-Analysis of the Impact of Ethical Leadership and Islamic Work Ethics on Ethical Work Behavior

  Norlida Zakirai Zakaria, Masliza Mohd Razali, Nur Faithzah Jamian, Erratul Shela Eshak, Idris Osman

  41-49

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• Understanding Tourist Experiences in Kuala Lumpur: An Evaluation Using the HOLSAT Model

  Shareenie Shera Binti Abdul Hamid, Mohd Adib Izzat, Akmal Adanan, Mohamad Daim Darson, Intan Kusiah Zulkifl, Nurul Syamimi Sapuan, Sofia Syahirah Shukur

  50-61

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• The Influence of Service Quality on Customer Satisfaction: An Empirical Study in the Fast-Food Industry

  Nur Jihan Md Johan, Nur Hazirah Hamdan, Suliza Abd Rashid, Nur Diyana Mustapha

  62-72

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• Exploring the Interplay of Product Attributes, CEO Brand Image and Purchase Intention in the Cosmetic Industry: A Comprehensive Review

  Roszi Naszariah Nasni Naseri, Maryam Mohd Esa, Roslinawati Ibrahim, Zurairah Jais

  73-79

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• Breaking Barriers: Customer Acceptance and Challenges of Waqf-Takaful Death Compensation Products in Malaysia

  Sukriah Ismail, Marina Abu Bakar, Hanizan Shaker Hussain, Mohamad Saufee Anuar, Md Nasri Ali

  80-89

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• Breaking Barriers: Unleashing Workplace Culture to Empower Women and Combat Discrimination

  Dr Siti Aishah Hussin, Hamidah Md Yusop, Nurhanan Syafiah Abdul Razak, Chandramalar Munusami

  90-102

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• The Impact of Liquidity and Leverage on Firm Value of Public Listed Firms in Jordan

  Mohammad Abed Al Qader Alshakhanbeh, Anwar Allah Pitchay, Md Aslam Mia, Rami Mohammad Bassam Abdel Ra’uof Nairoukh, Mohamad Isa Abd Jalil

  103-116

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• Financial Planning for Retirement among Gig Workers in Peninsular Malaysia: A Proposed Conceptual Framework

  Nurul Jannah Fatehah Kamarul Zaman, Shafinar Ismail, Khairunnisa Abd Samad

  117-125

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• Emerging Technologies Revolutionizing the Accounting Profession–Practical Applications

  Dr Adriana Shamsudin, Mohd Noor Azli Ali Khan, Ahmad Jusoh

  126-136

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• Analyzing Non-Muslim Characteristics Buying Halal Products in Petaling Jaya, Selangor

  Hasan Saleh, Thurga Rajandran

  137-147

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• The Effect of Enterprise Risk Management Implementation on Non-Financial Performance in Jordan Manufacturing Firms: A Review

  Wafa Mohammad Abdaljabar, Norhayati Zakuan, Muhamad Zameri Mat Saman, Dr Mariam Setapa

  148-157

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• The Influence of Basic Psychological Needs on Insurance Agencies Performance

  Norfaezah Mohd Shahren, Noraznira Abd Razak, Wei Loon Koe

  158-170

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• Unlocking the Role of Digital Capabilities in the Resilience of Malaysian Small and Medium Practices (SMPs)

  Azuraidah Taib, Yunita Awang, Jamaliah Said, Noor Erni Fazlina Mohd Akhir

  171-183

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• A Theoretical Framework on the Relationship between Network Governance and Audit Pricing in Malaysia

  Dr Arina Rus Zahira Rusli, Najihah Marha Yaacob, Mazliza Azuana Abdullah

  184-194

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• The Interplay between Risk Management and Internal Control Towards Corporate Tax Aggressiveness

  Dr Siti Nasuha Muhmad, Noor Emilina Mohd Nasir, Siti Nurain Muhmad, Norfadzilah Rashid

  195-203

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• Investigating Financial Reporting Fraud Intentions in Malaysian Small and Medium Enterprises (SMEs): A Proposed Framework

  Yunita Awang, Azuraidah Taib, Shazalina Mohamed Shuhidan, Norfadzilah Rashid

  204-213

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• A Conceptual Analysis of the Relationship Between Environmental Strategy and Financial Performance

  Mazliza Azuana Abdullah, Arina Rus Zahira Rusli

  214-222

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• Flexible Work Revolution among Accountants in Malaysia: Challenges and Benefits

  Nur Raihana Mohd Sallem, Nor Haliza Che Hussain, Siti Nasuha Muhmad, Che Ku Hisam Che Ku Kassim

  223-232

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• Strengthening Financial Inclusion in the Insurance Industry Post-COVID-19: Challenges and Solutions

  Dr Najihah Marha Yaacob, Aminah Jazilah Azman, Arina Rus Zahira Rusli, Nur Mimi Najihah Ghazali

  233-240

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• Performance Measurement System in Malaysian Higher Education Institutions: Driving Success or Inducing Stress?

  Rokiah Muda, Noor Liza Adnan, Wan Noor Hazlina Wan Jusoh, Rohana Yusoff

  241-251

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• Beyond the Scoreboard: Bibliometric Insights into Accounting and Financial Management in Sports Clubs and Associations

  Syafiq Abdul Haris Halmi, Nur Syuhada Adnan, Suraya Ahmad, Noor Emilina Mohd Nasir

  252-266

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• The Evolution of Technology in Accounting Education: A Bibliometric Analysis of Research Trends and Teaching Innovations

  Emiza Tahar, Yusliena Yusoff, Inayah Abdul Aziz, Rohayati Jusoh

  267-284

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• A Systematic Review of the Challenges and Opportunities of the Agriculture Economic Sector in Malaysia

  Sharina Shariff, Dr Siti ‘Aisyah Baharudin, Dr Nor Asmat Ismail

  285-303

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• Understanding Autism Spectrum Disorder: A Comparison of Legislation and Support in Malaysia and the UK

  Redwan Yasin, Wan Amir Azlan Wan Haniff, Hassan Basri Jahubar Sathik, Zulhazmi Yusoff

  304-310

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• Cloud ERP Implementation and Firm Performance: Innovation Capability as a Mediator and Top Management Support as a Moderator

  Dr Awwad Saad AlShammari

  311-327

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• Measuring Financial Management and Bankability of Small Business Mumpreneurs through Triangulation Study

  Dr Nurul Hidayana Mohd Noor, Amirah Mohamad Fuzi, Nurin Farzana Mohamad Fadzil, Afief El Ashfahany

  328-341

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• Unveiling the Landscape of Sustainability and Earnings Management: A Bibliometric Analysis of Scholarly Research

  Norazzie Md Zin, Ridzwana Mohd Said, Fakarudin Kamarudin

  342-358

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• Positioning of Mosque Tourism Through Digitalization: A Case Study of Masjid Sri Sendayan Negeri Sembilan Malaysia

  Al-Bakri Mohammad, Nazatul Aqilah Sutrisno , Tuan Sarifah Aini Syed Ahmad , Wan Admiza Wan Hassan , Dr Siti Sara Ibrahim

  359-370

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• Brand Awareness as a Determinant of Students' Choice of a Higher Institution: Evidence from Students in a Ghanaian University

  Michael Boakye Yiadom, Mathew Opoku Agyeman-Duah, Christina Naa Ayertso Laryea

  371-384

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• The Interrelationship among Perception of Event Quality, Perceived Value, Event Image, Satisfaction and Revisit Intentions of Road Runners in Taiwan

  Chao-Chin Liu, Shumin Chang, Yung-Chuan Tsai, Che-Jen Chuang

  385-395

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• Marketing Mix Strategies: A Key Factor in Influencing Consumers’ Purchase Intention of Harumanis Mango in Perlis

  Nurul Amalia Mohd Mokhtar, Marlia Musa, Zulaiha Ahmad, Normardhiyah Roslan, Nur Illani Abd Razak

  396-407

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• Whistleblowers in ASEAN Countries: A Whither

  Ahmad Daud Marsam Dollah, Mohd Ab Malek Md Shah, Rozaiha Ab Majid, Siti Aisyah Basri

  408-415

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• The Impact of Total Quality Management Practices on Operational Efficiency in Malaysian Hospitality MSMEs

  Dr Nurazree Mahmud, Mohammad Hazman Hassan, Nurashikin Muhamad Shukor, Mirza Amani Zahari

  416-423

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