Research Paper

• Mapping the Intersection of Artificial Intelligence and Audit Quality: A Bibliometric Analysis of Research Trends

  Muhammad Shaqif Azfar Afandi, Noor Emilina Mohd Nasir, Suraya Ahmad, Nur Syuhada Adnan, Syafiq Abdul Haris Halmi

  1-14

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• Skill Up or Fall Behind: A Global Bibliometric Review of Employability in Accounting Education

  Inayah Abdul Aziz, Yusliena Yusoff, Emiza Tahar, Rohayati Jusoh

  15-30

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• The Effect of Board Diversity on Firm Performance: A Conceptual Exploration through Human Capital Theory

  Nur Mimi Najihah Ghazali, Najihah Marha Yaacob, Nur Raihana binti Mohd Sallem, Siti Nasuha Muhmad

  31-38

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• Balancing Growth and Sustainability: The Role of Carbon Tax in Malaysia

  Siti Nurhazwani Kamarudin, Noor Emilina Mohd Nasir, Azmira Abdullah, Quihong Liu

  39-50

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• Smart Forensics: Tracing the Rise of Artificial Intelligence in Forensic Accounting, Fraud Detection and Risk Management

  Zaiza Norsuriati Zainal Zakaria, Nor Haliza Che Hussain, Yunita Awang, Shazalina Mohamed Shuhidan

  51-68

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• The Role of Financial Reporting Behavior in Determining Audit Quality

  Noor Emilina Mohd Nasir, Norfadzilah Rashid, Tuan Zafierah Tuan Zainazor, Amirah Husna

  69-76

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• Engaging Generation Z in Accounting Education: A Student-Centred and Technology-Enhanced Approach to Overcoming Passive Learning

  Yusliena Yusoff, Emiza Tahar, Inayah Abdul Aziz, Rohayati Jusoh

  77-83

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• Exploring the Adoption of Audit Data Analytics Among External Auditors in Malaysia

  Nor Haliza Che Hussain, Chin Wai Yin, Lim Wan Leng, Lai Siew Fong, Hen Kai Wah

  84-95

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• Examining the Rising Trend of Elderly Financial Scams in Online News: A Content Analysis of Media Reporting in Malaysia

  Nor Aishah Mohd Ali, Rozaiha Ab Majid, Siti Aisyah Basri, Norhanizah Johari, Mohd Waliuddin Mohd Razali, Bayu Tri Cahya

  96-105

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• Factors Influencing the Purchase Intention of Modest Fashion Products: A Study on Muslim Women Consumers in Malaysia

  Wan Annisa Sofia Binti Wan Kamaruddin, Muhammad Tahir Jan, Fatin Husna Suib

  106-120

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• Determinants of Breast Cancer Knowledge among Public University Students

  Nor Intan Shamimi Abdul Aziz, Siti Noorsuriani Maon, Nor Azmaniza Azizam, Mohd Redhuan Dzulkipli, Siti Noraini Mohd Tobi, Siti Munira Kamarudin

  121-129

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• Enhancing Employee Resilience Among Private Hospital Healthcare Practitioners (HCPs) in Malaysia: What Factors Matter?

  Zarith Zulaikha binti Abd Aziz, Aspanorizan binti Hamzah, Norashikin binti Hussein

  130-144

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• HR Practices and Employee Retention: A Study on Automotive Manufacturing Organizations in Malaysia

  Siti Nadhirah Zulkarnain, Ridhawati Zakaria, Norashikin Hussein, Noor Azura Dahalan, Dayang Nailul Munna Abg Abdullah, Nusrah Samat

  145-158

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• Insuring Where the Heart Is: Key Drivers Influencing Houseowner and Householder Insurance Adoption in Puncak Alam, Selangor

  Ainol Fizy Ruslan, Mohd Faizol Rizal Mohd Rasid, Nurul Hidayah Zainal, Ahmad Al-Amin Faisal, Muhammad Hafiz Marzuki, Nurul Farehah Anuar

  159-173

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• OSH Integration in Malaysian Supply Chains: A Stakeholder Engagement and Social Exchange Analysis for Enhanced Resilience

  Faizatul Akmam Amirrudin, Norina Ahmad Jamil, Mashitah Mohamed Esa, Veera Pandiyan Kaliani Sundram, Normazlena Che Mahmood

  174-184

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• Green Supply Chain Management Adoption’s Internal and External Barriers in Malaysia Construction Industry: A Case Study

  Nurzahela Jamil, Mohd Hafiz Zulfakar

  185-201

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• 5s Quality Management Practices with Sejahtera Ulul Albab of Micro, Small and Medium Enterprises in Malaysia

  Dolhadi Zainudin, Suhaimi Mhd Sarif, Yusof Ismail, Sharifah Fazirah Syed Ahmad

  202-216

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• Financial Literacy as a Mediator of Young Generation Intention to Invest in Islamic Crowdfunding in Malaysia

  Hairunnisa Mohamad Ibrahim, Noor Azillah Mohamad Ali

  217-228

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• A Study on the Awareness of Air Travellers Towards Travel Insurance

  Faziatul Amillia Mohamad Basir, Nurul Hidayah Zainal, Mohd Faizol Rizal Mohd Rasid, Ainol Fizy Ruslan, Wan Nur Fatihah Rohaizad

  229-239

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• Trends in Artificial Intelligence and Educational Technology: A Systematic Analysis

  Mohd Faireez Bin Mohd Hanafiah, Noor Zalina Zainal, Erne Suzila Kassim

  240-246

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• Evaluating the Impact of FAMA Initiatives on the Empowerment of Women Agropreneurs within the Rural Transformation Centre of Kelantan: An Analytical Study

  Khamisah Abd Manaf, Sakinah Mat Zin, Rosfatihah Che Mat, Nik Suhaidi Nik Othman, Mohamad Rifqy Roosdhani

  247-258

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• Fear of Missing Out in the Experience Economy: A Conceptual Framework for Event Attendance

  Nurakmal Ramli, Ayu Rohaidah Ghazali, Norhidayah Mohd Rashid, Wan Soraya Wan Abdul Ghani

  259-265

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• From Local Buzz to Global Trends: A Bibliometric Analysis on the Evolution of Viral Marketing Strategies

  Nani Ilyana Shafie, Nurul Hayani Abd Rahman, Rabitah Harun, Nurul Fazila Abd Rahman

  266-278

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• Knowledge Sharing Behavior among Non-Academic Staff in Malaysian Higher Education: The Role of Trust, Religiosity, Self-Efficacy and Enjoyment of Helping Others

  Mohd Nizam Ruslan, Dayang Nailul Munna Abg Abdullah, Maliza Delima Kamarul Zaman, Noor Azura Dahalan, Ridhawati Zakaria, Zuhaina Mustapa

  279-289

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• The Role of Motivational Needs in Shaping Social Entrepreneurship Activities of People with Disabilities in Malaysia

  Nurul Fatihah Ramdan, Syukrina Alini Mat Ali, Mohd Ali Bahari Abdul Kadir, Noor’ain Mohamed Yunus, Sri Fatiany Abdul Kader Jailani, Naffisah Mohd Hassan, Emily Mirza Binti Kamsari

  290-300

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• Islamic-Oriented Customer Service Management: Challenges and Opportunities

  Abdul Kadir Othman, Ahmad Zuhairi Zainuddin, Mohd Khirzan Badzli Abd Rahman, Muhammad Iskandar Hamzah, Mazuin Mat Halif, Mohd Raihan Abdullah

  301-313

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• Factors Affecting the Willingness to Purchase on TikTok Live Streaming Among Pensioners

  Shahira Ariffin, Nadhrathul Ain Ibrahim, Zarith Delaila Abd Aziz, Norsiah Ahmad, Nur Shahrulliza Muhammad, Intan Syafinaz Mat Shafie

  314-326

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• The Effect of Service Quality and Health and Safety Practices on Visitors’ Return Intention: A Study Among Event Management Students

  Norhidayah Mohd Rashid, Masrur Mohd Khir, Nurakmal Ramli, Ayu Rohaidah Ghazali, Wan Soraya Wan Abdul Ghani, Shazril Saridan

  327-336

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• The Factors Influencing The Intention To Use E-Wallet Among Students

  Nur Haziqah Izzati Omar, Maliza Delima Kamarul Zaman, Muna Wadhiha Mohd Fauzi, Sharifah Fazirah Syed Ahmad

  337-344

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• The Psychological Contract and Student Retention: A Framework for Sustainable Engagement in Higher Education

  Fahira Shahdzul Kahar, Dilla Syadia Ab Latiff, Murni Zarina Mohamed Razali

  345-359

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• Household Financial Strain in Malaysia: Investigating the Drivers of Elevated Cost of Living

  Siti Aminah Mainal, Muhammad Afiq Idzham Shahairul, Nur Izzah ‘Afifah Karim, Nurizzah Nordin

  360-382

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• Assessing the Influence of Digital Entrepreneurial Role Model, Innovative Cognition and Social Media Adroitness on Digital Entrepreneurial Intention Among University Students in Malaysia

  Chuah Soo Cheng, Juliana Noor Kamaruddin, Theng-Huey Goh, Inaya Sari Melati

  383-393

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• Macroeconomic Factors Driving Inflation: A Panel Data Study of ASEAN Countries

  Muhammad Muhsin Bin Mohd Rozi, Aida Sahira binti Zambri, Muhamad Ikmal Hadi Bin Abd Rahim, Irdina Afifah Binti M. Fadzel, Syariff Naufal Adam Bin Saifuzzaman, Nur Zahidah Bahrudin, Hazriah Hasan

  394-403

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• AI Integration in TVET: Examining Educators’ Behavioral Intentions and the Moderating Role of Experience

  Nadzirah Muhammad Merejok, Sri Fatiany Abdul Kader Jailani, Syukrina Alini Mat Ali, Noor’ain Mohamad Yunus

  404-414

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• The Impacts of Teaching Presence, Cognitive Presence and Social Presence on Student Engagement

  Nur Athirah Sumardi, Natasha Dzulkalnine, Ruzanifah Kosnin

  415-422

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• Exploring the Role of Digital Twin Technology in Enhancing Supply Chain Resilience: A Conceptual Framework

  Jivaranee Nagarathnam, Muruga Chinniah, Umahdevi Jayamani, Irwan Ibrahim, N.Sureshkumar PP Narayanan, Veera Pandiyan Kaliani Sundram

  423-435

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• Digital Twin for Sustainable Supply Chain in Urban Development: A Conceptual Model for Smart Cities

  Rameya Rajasivan, Palaniappan Shamala, Umahdevi Jayamani, Irwan Ibrahim, N.Sureshkumar PP Narayanan, Veera Pandiyan Kaliani Sundram

  436-444

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• Hypnotherapy Meets Supply Chain: A Novel Approach to Negotiation Mastery, A Conceptual Approach

  Premkumar Rajagopal, Selvarajah Janathan, Umahdevi Jayamani, Irwan Ibrahim, N.Sureshkumar PP Narayanan, Veera Pandiyan Kaliani Sundram

  445-452

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• Supply Chain Karma Score (SCKS): A Conceptual Framework for Measuring Ethical Footprint in Global Supply Chains

  Premkumar Rajagopal, M Selvam, Umahdevi Jayamani, Irwan Ibrahim, N.Sureshkumar PP Narayanan, Veera Pandiyan Kaliani Sundram

  453-465

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• The Impact of Gamified 4Ps Marketing Mix Strategies on Teaching and Learning Effectiveness

  Yuslina Liza Mohd Yusof, Intan Syafinaz Mat Shafie, Nur Atiqah Akmal Binti Ramli

  466-475

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• What Is the Target Population for Agricultural Entrepreneurship in Malaysia's Agricultural Economic Sector? A Systematic Literature Review

  Sharina Shariff, Siti ‘Aisyah Baharudin, Nor Asmat Ismail

  476-496

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• Assessing the Contribution of Internship Program to Skills Acquisition: Evidence from BA Insurance Students at UiTM

  Rosmi Yuhasni Mohamed Yusuf, Muhammad Hafiz Yaakub, Afizul Mohamood

  497-507

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• Balancing Act: How Work-Life Balance, Workload, Role Conflict and Work Engagement Impact Job Performance in Financial Institutions

  Nabila Izzati Abdul Kadir, Noor Azura Dahalan, Dayang Nailul Munna Abg Abdullah, Ridhawati Zakaria, Syarifah Mastura Syed Abu Bakar, Muna Wadhiha Mohd Fauzi, Mohd Fahimi Ahmad

  508-514

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• The Nexus between Product Features, Brand Image, Service Quality and Islamic Banking Performance in Malaysia

  Muhammad Ridzuan Abdul Aziz, Nuralya Natasha Musa, Nursarah Yasmin Kamal Hashim, Nurul Amirah Hasanah Abdul Wahab, Siti Maryam Alias, Wan Muhammad Idham Fahmi Wan Anuar

  515-521

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• The Nexus between Operational Failure and Mobile Banking Usage in Malaysia: A Conceptual Framework

  Muhammad Ridzuan Abdul Aziz, Ahmad Razieman Khairul Emran, Muhammad Syukri Mohamed Kamal, Nor Atikah Pishal, Nurul Asyikin Syahiran, Qistina Damia Sorfina Hisham

  522-529

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• Effects of Customer-Based Brand Equity (CBBE) on Guest Experience in Beach and Island Resort

  Nor Diyana Mohammed Shobri

  530-540

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• An Organization DNA Model: UiTM in Analysis

  Mudiana Mokhsin, Afdallyna Fathiyah Harun, Wan Nurhayati Wan Hanafi, Umaimah Kamarulzaman, Nur Huda Nabihan Md Shahri, Mohd Husni Mohd Som, Amer Shakir Zainol

  541-551

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• Policyholders’ Knowledge in Claiming Life Insurance: A Conceptual Paper

  Azreen Roslan, Faziatul Amillia Mohamad Basir, Nurul Hidayah Zainal, Ainol Fizy Ruslan, Mohamad Firdaus Hairuddin, Susnaningsih Muat

  552-559

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• Understanding Job Satisfaction in Malaysia’s Banking Sector: The Role of Work Environment, Training and Compensation

  Jang Siew Cheung, Ruzita Manshor, Nurul Illahi Zainal Abidin, Nor Lela Ahmad, Nurazlina Samsudin, Noor Azlina Mohamed Yunus

  560-568

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• Digital Entrepreneurship Intention among Bumiputera University Students and the Role of Entrepreneurial Education

  Soo-Cheng Chuah, Roslilee Ab Halim, Theng-Huey Goh, Mohd Zawawi Zukfily

  569-580

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• Attachment Theory and Smartphone Addiction Among University Students: Investigating Psychological Dependence, Behavioral Patterns and Well-Being

  Dilla Syadia Ab Latiff, Liatul Izian Ali Husin, Nor Zaihan Mat Hasan Mat Hussin, Noor Azzah Said, Murni Zarina Mohamed Razali, Geng Yao

  581-592

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• Factors Influencing the Intention to Collaborate in Inclusive Teaming with Visually Impaired Peers: A Theory of Planned Behavior Approach

  Saadiah Juliana Saadun, Siti Noorsuriani Maon, Mohammad Shahril Mohamed Besir, Roslinda Alias, Jazira Anuar, Jazmin Qistina Imran Nanang

  593-602

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• Stakeholder-Related Factors Facilitating the Success of the Halal Food Control System: A Systematic Review in the Malaysian Context

  Nur Syamimi Fazila, Sazelin Arif, Norain Ismail, Zawiah Mat, Samer Ali Al-Shami

  603-628

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• Exploring the Influential Power of Embedding the Gamification Approach in Mobile Payment: The Case of Gen Z in Malaysia

  Lai Yee Mun, Ahmad Danial Zainudin, Nurhuda Nizar

  629-643

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