Assessing the Influence of Digital Entrepreneurial Role Model, Innovative Cognition and Social Media Adroitness on Digital Entrepreneurial Intention Among University Students in Malaysia
Keywords:
Digital entrepreneurship, Digital entrepreneurial role models, Social media adroitness, Innovative cognition
Abstract
Digitalization has caused significant changes in the evolution of entrepreneurial business models, evolving new digital business prospects and opportunities with the creation of online businesses. Digitalization form of entrepreneurial activity known as digital entrepreneurship. This provides new self-employment opportunities for university students to establish a new venture. This study investigates the social capital factors of digital entrepreneurial role model, innovative cognition and social media adroitness in influencing digital entrepreneurship intention among university students in Malaysia. Using purposive and convenience sampling methods, a sample of 399 data points was collected from university students in Klang Valley, Malaysia. The PLS-SEM analysis results showed that the digital entrepreneurial role model, innovative cognition and social media adroitness significantly influenced digital entrepreneurship among university students. The findings of this study provide meaningful implications for policymakers and educational institutions.
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References
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Dutta, D.K., Gwebu, K.L., & Wang, J. (2015). Personal innovativeness in technology, related knowledge and experience, and entrepreneurial intentions in emerging technology industries: a process of causation or effectuation? International Entrepreneurship and Management Journal, 11(3), 529–555. https://doi.org/10.1007/s11365-013-0287-y
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Elia, G., Margherita, A., & Passiante, G. (2020). Digital entrepreneurship ecosystem: How digital technologies and collective intelligence are reshaping the entrepreneurial process. Technological Forecasting and Social Change, 150, 119791. https://doi.org/10.1016/j.techfore.2019.119791
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Fellnhofer, K., & Mueller, S. (2018). I want to be like you!”: The influence of role models on entrepreneurial intention. Journal of Enterprising Culture, 26(2), 113–153. https://doi.org/10.1142/S021849581850005X%0A
Fellnhofer, K. (2018). Europe PMC Funders Group The Power of Passion in Entrepreneurship Education?: Entrepreneurial Role Models Encourage Passion?? 20(1), 58–87.
Fellnhofer, K. (2017). Entrepreneurship education revisited: Perceived entrepreneurial role models increase perceived behavioural control. International Journal of Learning and Change, 9(3), 260–283. https://doi.org/10.1504/IJLC.2017.086856
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Franke, G., & Sarstedt, M. (2019). Heuristics versus statistics in discriminant validity testing: a comparison of four procedures. Internet Research, 29(3), 430–447.
Gibson, D. E. (2004). Role models in career development: New directions for theory and research. Journal of Vocational Behavior, 65(1), 134–156. https://doi.org/10.1016/S0001-8791(03)00051-4
Guiso, L., Sapienza, P., & Zingales, L. (2004). The role of social capital in financial development. American Economic Review, 94(3), 526–556. https://doi.org/10.1257/0002828041464498
Guthrie, C. (2014). The digital factory: A hands-on learning project in digital entrepreneurship. Journal of Entrepreneurship Education, 7(1), 115–133.
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Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM). Sage.
Hair, J., & Alamer, A. (2022). Partial Least Squares Structural Equation Modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100027. https://doi.org/10.1016/j.rmal.2022.100027
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Hurt, H. T., Joseph, K., & Cook, C. D. (1977). Scales for the Measurement of Innovativeness. Human Communication Research, 4(1), 58–65. https://doi.org/10.1111/j.1468-2958.1977.tb00597.x
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Published
2025-08-11
How to Cite
Cheng, C. S., Kamaruddin, J. N., Goh, T.-H., & Melati, I. S. (2025). Assessing the Influence of Digital Entrepreneurial Role Model, Innovative Cognition and Social Media Adroitness on Digital Entrepreneurial Intention Among University Students in Malaysia. Information Management and Business Review, 17(2(I)S), 383-393. https://doi.org/10.22610/imbr.v17i2(I)S.4614
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