Research Paper

• E-Customer Relationship Management and Customer Loyalty in the Context of Logistics Service Providers: A Mediating Effect of Customer Satisfaction

  Dr Soo-Cheng Chuah, Chai-Li Cheam, Jiang Lu, Roslilee Ab Halim, Fei Wan

  1-13

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• The Relationship Between Supply Chain Integration, Green Supply Chain Management Practices and Sustainability Performance: A Conceptual Framework

  Norzawani Ibrahim, Nur Najjah Abd Rahim, Norasekin Abd Rashid, Mior Faizmie Yusof Za Ba, Nur Amalina Abd Rahim

  14-22

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• Modeling The Qualitative Sub-Domains of Sleep Health: A Theoretical Framework for Student Health-Related Quality of Life

  Liatul Izian Binti Ali Husin, Dilla Syadia Ab Latiff, Noorizan Mohamad Mozie, Norfazlina Ghazali

  23-30

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• EcoTacToe Digital Gamification In Education: A Cross-Sectional Study

  Dr Azhan Rashid Senawi, Shariff Harun, Mohammad Zulfakhairi Mokhtar, Husna Husain, Li Shuang, Nik Musri Erwan Eddy Nik Mustapha

  31-36

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• Evaluating Consumer Acceptance of Medical Repricing in Malaysia: The Role of Fairness, Transparency, Trust and Health Insurance Literacy

  Mohd Faizol Rizal Mohd Rasid, Ainol Fizy Ruslan, Nurul Hidayah Zainal, Ahmad Al-Amin Faisal, Muhammad Hafiz Marzuki, Nurul Farehah Anuar

  37-51

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• Assessing Students' Conceptual Understanding of an Islamic Financial System Course Using the Rasch Wright Map

  Mohd Rahim Khamis, Mohd Faizal Kamarudin, Nur Afizah Muhammad Ariffin, Mohd Faizan Mohd Afandi

  52-62

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• The Effectiveness of Gamified Augmented Reality in Higher Education: A Case Study of MARA 5.0 in a Public University

  Abdul Hamid Abdul Halim, Dr Hairulnizam Hashim, Masrur Mohd Khir, Nor Azzura Nordin, Ryan Kang Jee Hong, Natalie Loi Yoke Kei

  63-71

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• Islamic Debt Principles: A Conceptual Framework for Ethical and Asset-Backed Financing

  Dr Zahariah Sahudin, Marhani Mohamed Anuar, Hartini Zuhaila Jamal, Heizal Hezry Omar

  72-82

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• Development and Pilot Validation of an Instrument Measuring Generation Z's Behavioral Intention Towards Festival Events

  Ayu Rohaidah Ghazali, Wan Soraya Wan Abdul Ghani, Nurakmal Ramli, Norhidayah Mohd Rashid, Nini Hartini Asnawi, Syazwani Mohamad, Muhammad Hafizuddin Mohamad Nazer

  83-94

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• Redefining Human Capital Sustainability: An Integrative Conceptual Framework Harmonizing ISO 45003 and the Job Demands-Resources Model for Psychosocial Risk Assessment

  Faizatul Akmam Amirrudin, Norina Ahmad Jamil, Mashitah Mohamed Esa, Faizah Mashahadi, Nurul ‘Ain Amirrudin

  95-106

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• Assessing Learner Readiness and Expectations for Metaverse-Based Education: A Pre-Survey Analysis of EON XR in Healthcare Service Quality Course

  Dr Mohd Zulkifli Abdullah, Siti Noorsuriani Maon, Zaliza Azan, Elsa Roselina, Intan Akirah Zakri

  107-118

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• EcoBytes: Enhancing Teaching and Learning in Economics through Short-Form Microlearning Videos

  J.S. Keshminder, Afiza Azura Mohamad Arshad, Dr Nur Azirah Zahida Mohamad Azhar

  119-130

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• Factors Influencing Consumer Buying Behavior for Foreign Products

  Nurfarah Diyana Mohd Firhad, Syed Ashrene Syed Omar, Janiffa Saidon, Nuryusmawati Mohd Yusof, Nor Lelawati Jamaludin, Faizah Md Sohid, Faizah Mashahadi

  131-135

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• Knowledge-Based and Social Determinants of Environmental Performance Among Young Adults in Klang Valley: The Mediating Role of Green Innovation Practice

  Dellorinna Icha Anak Tang, Dr Ramita Abdul Rahim, Siti Fazilah Hamid, Nur Fatin Izzati Jeffri

  136-150

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• Mapping the Global Trends and Thematic Evolution of Big Data Analytics Capabilities Research: A Bibliometric Review

  Nur Zania Azurin Abdullah Sani, Noor Ismawati Jaafar, Farzana Parveen Tajudeen

  151-180

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• The Role of MOOC-Based Supplementary Learning in Enhancing Student Academic Performance: Evidence from Non-Business Students in an Entrepreneurship Course

  Mutiiah Mohamad, Dr Farah Lina Azizan, Syazwani Ya, Wan Nurulasiah Wan Mustapa, Emeela Wae-esor

  181-193

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• A Bibliometric Analysis on the Nexus of Financial Literacy and Cashless Payment Adoption

  Nurul Syazwani Mohd Noor, Juliana Arifin, Farah Amalina Md Nawi, Norhidayah Abu Bakar

  194-209

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• The Green Practices Outcome on Sustainability Performance: Evidence from Malaysian Manufacturing Companies

  Mashitah Mohamed Esa, Nor Fazilah Mohd Hashim, Mohd Shamsuri Khalid, Tooty Jamaludin

  210-221

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• FinTech Financing Platforms and Bank Lending to SMEs in Malaysia: Complements or Substitutes

  Dr Nur'Asyiqin Ramdhan, Rohanizan Md Lazan, Norsaliza Abu Bakar

  222-238

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• Integrating the Theory of Planned Behavior and the Norm Activation Model to Explain Prosocial Rumour Refutation

  Dr Erne Suzila Kassim, Hanitahaiza Hairuddin, Sri Fatiany Abdul Kader Jailani, Safwan Kamal

  239-248

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• Perceived Environmental Benefits and Beneficiary Acceptance in Malaysian Agribusiness Social Innovation Projects

  Associate Professor Dr. Norshima Humaidi, Dr. Sharmila Mohammed Salleh, Professor Dr. Amirul Afif Muhamat, Associate Professor Dr. Muhammad Hafiz Abd Rashid

  249-262

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