Factors Influencing Consumer Buying Behavior for Foreign Products

  • Nurfarah Diyana Mohd Firhad BIMB Investment Management Berhad Malaysia
  • Syed Ashrene Syed Omar Universiti Teknologi MARA
  • Janiffa Saidon Universiti Teknologi MARA
  • Nuryusmawati Mohd Yusof Universiti Teknologi MARA
  • Nor Lelawati Jamaludin Universiti Teknologi MARA
  • Faizah Md Sohid Universiti Teknologi MARA
  • Faizah Mashahadi Universiti Teknologi MARA
DOI: https://doi.org/10.22610/imbr.v18i3(I).4898
Keywords: Consumer Buying Behavior, Product Price, Product Quality, Country of Origin

Abstract

This study aims to determine the factors that influence consumer buying behavior for foreign products among Malaysian university students. Therefore, a survey of 134 Malaysian university students in Selangor Malaysia was conducted to determine the factors that influence consumer buying behavior. Correlation analysis is used to analyze the data to identify the relationship between the variables. Furthermore, multiple regression analysis is applied to determine the significant factors that affect consumer buying behavior for foreign products among Malaysian university students. The results of the survey suggest that product price, product quality and country of origin are significant factors in explaining consumer buying behavior. This study offers renewed empirical insights that contribute to a new way of thinking about the factors driving consumer buying behavior for foreign products specifically in Malaysia.

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Published
2026-09-16
How to Cite
Mohd Firhad, N. D., Syed Omar, S. A., Saidon, J., Mohd Yusof, N., Jamaludin, N. L., Md Sohid, F., & Mashahadi, F. (2026). Factors Influencing Consumer Buying Behavior for Foreign Products. Information Management and Business Review, 18(3(I), 131-135. https://doi.org/10.22610/imbr.v18i3(I).4898
Issue
Vol 18 No 3(I) (2026)
Section
Research Paper

Copyright (c) 2026 Nurfarah Diyana Mohd Firhad, Syed Ashrene Syed Omar, Janiffa Saidon, Nuryusmawati Mohd Yusof, Nor Lelawati Jamaludin, Faizah Md Sohid, Faizah Mashahadi

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