Research Paper

• Understanding the Impact of Customer Perceived Value on Hotel Customers’ Satisfaction: A Systematic Literature Review

  Amanina Mat Ghani, Wan Nor Bayah Wan Kamarudin, Sulaiha Mohd Isa, Siti Aisah Abas, Ameleya Muhammad Ghazali

  1-10

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• Satisfaction of Persons with Physical Disabilities at Family-Style Restaurants in Kuala Terengganu

  Nur Anis Fatihah Abu Bakar Hamzah, Nur Amira Syazani Anuar, Fatimah Abd Ghani, Noorazlin Ramli

  11-23

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• The Elements of Customer Relationship Management and Their Impact on Customer Satisfaction: A Study of Five-Star Hotels in Malaysia

  Nur Sufi Nadhira Mohd Baharieman, Luqman Hakim Shamsul Azwan, Haslina Che Ngah, Wan Nazriah Wan Nawawi, Farah Adibah Che Ishak

  24-35

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• Determinants of Food Selections among International Travelers Towards Malaysian Cuisine

  Hawaliana Selamat, Nor Farawahidah Mohd Khamis, Siti Nurhanifah Sulong, Siti Noraisah Dollah Abdullah, Siti Nor Fadillah Mohd Shariff

  36-44

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• Cracking the Code: A Systematic Literature Review of Factors Influencing Micro Business Technological Innovation Adoption

  Izhar Hafifi Zainal Abidin, Mohd Onn Rashdi Abd Patah, Mohd Aliff Abdul Majid, Samsul Bahri Usman

  45-57

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• From Table to Trash: Behavioral Insights into Food Waste in Klang Valley Restaurants

  Suraya Azmi, Siti Nur Aisyah Abdullah, Noorazlin Ramli, Yusnaidi

  58-67

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• Determinants of Secondary School Teachers’ Purchase Intention Towards Ready-To-Eat Products in Dungun, Terengganu, Malaysia

  Mohd Izwan Mohd Zaki, Nur Amira Syasya Mohammad Samauludin, Siti Fatima Muhamad, Zatul Iffah Mohd Fuza, Abdullah Muhamed Yusoff

  68-76

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• Assessing the Impact of Social Media Marketing Factors on Restaurant Customers’ Purchase Intentions in Negeri Sembilan, Malaysia

  Khairun Nuha Roslin, Nur Farah Adibah Binti Iman, Nik Mohamad Zulfadli Nik Mohd Fahmi, Wan Nor Bayah Wan Kamarudin, Muhammad Muzhaffar Mohd Aris

  77-86

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• Profiling the Millennial Visitors of the Smart Museum and Satisfaction of Visit: A Case Study of the Borneo Culture Museum, Sarawak Malaysia

  Noralisa Ismail, Ahmad Puad Mat Som, , Mohd Hafiz Hanafiah

  87-100

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• Assessing Hotel Guests’ Satisfaction: The Influence of Hotel Image, Trust and Green Practices in Malaysia

  Nurul Athirah Ikri, Nurzulida Abdul Hafiz, Norazlina Rahmat, Norzaidah Ngali, Assanova Marina

  101-108

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• Examining Factors Influencing Adults' Repurchase Intentions in Green Restaurants: A Study in Klang Valley

  Nur Syaza Aliah Salehuddin, Nurnasrin Awatief Ibrahim, Norhaya Hanum Mohamad, Nur Amanina Idris, Antonius Rizki Krisnadi

  109-121

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• Digital Menus and Customer Revisit Intentions: Insights from Klang Valley Restaurants Using an Extended TAM Framework

  Nur Izzati Ghazali, Rahayu Othman, Norzaidah Ngali, Norazlina Rahmat, Maisara Zainal Abidin

  122-134

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• Utilizing Local Food Heritage as a Destination Marketing Strategy for Tourism to Promote Multiethnic Malaysia

  Siti Nor Fadillah Ahmad Shariff, Mohd Hairi Jalis, Massyittah Omar, Zuratulraha Jaafar, Hawaliana Selamat

  135-144

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• The Importance of Employability Skills for Hospitality Graduates toward Employment Status

  Muhammad Amil Hakim A. Ghani, Wan Hanis Syazwani Wan Talib, Wan Nazriah Wan Nawawi, Haslina Che Ngah, Yudhiet Fajar Dewantara

  145-154

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• Exploring the Impact of Women’s Knowledge and Attitude Towards Food Waste Management Practices in Melaka Tengah, Melaka

  Mushaireen Musa, Khazainah Khalid, Izzat Zulhilmi Zahirruden, Nurul Syamilah Ismail, Jazira Anuar

  155-164

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• Factors That Influence Food Waste Behavior Among Hospitalized Patients in Hospital Raja Perempuan Zainab II

  Nur Amanina Idris, Amir Manshoor, Nor Ayuni Nawawa Yusri, Nur Anies Natasya Esran, Imam Ardiansyah

  165-177

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• Factors Influencing Patients' Satisfaction with Meals Served at Hospitals in Malaysia

  Siti Nur Batrisyia Marzuki, Nur Safiyyah Zainal, Siti Noraisah Dolah Abdullah, Hawaliana Selamat, Siti Nor Fadillah Ahmad Shariff

  178-185

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• Halal Practices vs Food Heritage: A Case Study of Keropok Lekor Operators in Terengganu, Malaysia

  Wan Nazriah Wan Nawawi, Zatul Iffah Mohd Fuza, Yudhiet Fajar Dewantara, Ika Suryono x Ika Suryono Djunaid, Mohd Syahadat Robbi Abdul Ghani

  186-191

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• Perceived Value Dimensions and Guest Satisfaction: An Analysis of Functional, Social and Emotional Values in Five-Star Hotel Organizations

  Malina Hanum Mohd Kamal, Noristisarah Abd Shattar, Farisya Idayu Azhar, Tuan Sharifah Irene Natasha Tuan Ahmad Jafri, Ema Maliha Mohd Kamal

  192-200

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• Exploring Factors Influencing Students' Satisfaction at Arked Meranti, Universiti Teknologi Malaysia

  Khazainah Khalid, Nor Salwani Sumantry, Nurul Diana Syahira Abu Bakar, Jazira Anuar, Mushaireen Musa

  201-208

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• An Overview of Financial Stress and Health Outcomes: The Moderating Role of Social Support

  Fatin Athirah Mohd Fazi, Siti Nurul Akma Ahmad, Nurul Amyra Mat Isa, Siti Mariam Ali

  209-217

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• Inclusive Workplace: A Conceptual Study of Workers with Disabilities

  Syahrina Hayati Md Jani, Siti Nurul Akmax Siti Nurul Akma Ahmad, Siti Mariam Ali, Nortasik Misba

  218-226

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• The Fantastic Four Ps of Islamic Digital Marketing in Boosting the Asnaf Economy

  Muhammad Nurfiqri Mohd Hajar, Razinda Tasnim Abdul Rahim, Izwan Nurli Mat Bistaman

  227-240

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• Artificial Intelligence Adoption in Smaller Audit Practices

  Mohd Syazwan Karim, Nur Farahah Mohd Pauzi, Adriana Shamsudin, Siti Nurulhuda Mamat, Muhammad Mukhlis Abdul Fatah, Khairiah Ahmad, Nurfarahin Roslan

  241-250

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• The Role of Young People and Social Media in Promoting Fascinating Sungai Petani

  Noorlailahusna Mohd Yusof, Intan Syahriza Azizan, Nor Ardyanti Ahmad, Junaida Ismail, Siti Norfazlina Yusoff

  251-261

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• Bridging Cultures: Student and Lecturer Perspectives on Visiting Academics

  Dr Nor Aishah Mohd Ali, Eka Fauzihardani, Nelvirita, Bayu Tri Cahya

  262-271

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• Are Indian Muslim or Mamak Restaurants Stealing the Spotlight from Malay Restaurants in Malaysia's Urban Areas?

  Mohd Salehuddin Mohd Zahari, Zul Hazam Mohd Piah, Mohamad Fadzly Che Omar, Nursyafiqah Ramli, Hanafi Hamzah

  272-287

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• A Constructive Content-Based Filtering Recommendation Application: Optimizing Coffee Selection Based on User Preferences

  Nur Asyira Naziron , Norzatul Bazamah Azman Shah, Muhammad Haziq Raji

  288-296

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