Tactics Supporting the Strategies in Today’s World

Abstract

The complexity, the variety and the permanent dynamism of today’s world (including economic domain) involve a continue flexibility and folding of the enterprise mission to these changing realities. The diagnosis of a firm’s activitiy represents the starting point in designing, funding and implementation of strategic-tactical solutions, in order to improve the general activity and the viability and economic-financial and managerial effectiveness of the firm (company, organization). In the present analysis we are focused exactly on the duality or the binomial strategy-tactics, because if the strategy means the hard of the activity, viability and sustainability of an entity and, even, of a country, tactics are viewed as the soft moves, instruments and manoeuvres, in order to help strategy to overpass each stage in order to reach the desired goal or goals (ends). The tactics have to be aligned to and compatible with the chosen and approved strategies. The case of practise is from higher education domain, with the completition strategy-tactics within an university entity. As in each case of business activity, the final goal is to win, to gain profit and to sale safety on the waves of globalization and changing world.