The Role of Corporate Social Responsibility (CSR) in the Telecommunications Industry : An Overview of the Case of "Orange Tunisie" Operator
Abstract
The aim of this paper is to present new orientations for research in the field of information systems in the context of CSR. It offers an original conceptual analysis that integrates the CSR approach, which enables decision making, governance and strategic alignment of the Information and Communication Technologies (ICT), business and sustainability. In the actual context of the changing environment, a consensus regarding the need to change the pattern of development and growth comes to light. The CSR emerges as a new paradigm for economics. Its alliance with other economic concepts seems to become a necessity that aims at an approach for a global and sustainable performance for the company. As long as the firms’ IT departments are energy consumers, it is of paramount importance to reconcile the new technologies and the CSR. Hence, in order for the company to stand out and increase its competitiveness, it has to think in terms of global, economic, social and environmental performance that would ensure a sustainable growth. The importance of the small and medium-sized enterprises in the Maghreb’s economies and the challenges of the CSR implementation in such institutions should prompt us to wonder about the incentives and the engagement factors of managers in favor of the CSR while incorporating the ICT. It seems interesting, then, to discover the way to combine the ICT and the social practices, in order to ensure a sustainable performance for the company. An illustration of the case of "Orange Tunisie" operator will be advanced.
Downloads
References
la communication (TIC): un isomorphisme institutionnel? Le cas de la gestion des déchets
informatiques (e-déchets)â€, Proceedings of the 17th AIM Conference, 21-23 May, Bordeaux.
Annual Report of Orange group. (2015). About Corporate Social Responsibility.
Bel Haj Ali, A. (2012). Communiqué published in Webmangermenter news, 14-11.
Besson, P. & Rowe, F. (2011). Perspectives sur le phénomène de la transformation organisationnelle. Systèmes
d’Information et Management, 16(1), 3-34.
Brynjolfsson, E. & Yang, S. (1996). Information Technology and Productivity, A Review of the Literature.
Advances in Computers, 43, 179-214.
Brynjolfsson, E. & Hitt, L.M. (2000). Beyond Computation: Information Technology, Organizational
Transformation and Business Performance. Journal of Economic Perspectives, 14(4), 23-48.
Cardona, M., Kretschmer, T. & Strobel, T. (2013). ICT and Productivity: Conclusions from the Empirical
Literature. Information Economics and Policy, 25(3), 109-125.
Deltour, F., Farajallah, M. & Lethiais, V. (2014). L'équipement des PME en systèmes ERP: une adoption guidée
par les priorités stratégiques ? Management International, 18(2), 155-168.
Folacci, E. (2004). La contribution des TIC Ã la performance des PME : une analyse bidimensionnelle. In EMCIS
(European and Mediterranean Conference on Information Systems), Tunis, Tunisie, 25-27 July.
Folacci, E. & Lemoncini, S. (2003). La diffusion et les usages des TIC dans les petites et les moyennes
entreprises: une analyse comparative par taille et par secteur d'activité. Economies et Sociétés,
Série Economie de l’entreprise, 13, 867-894.
Fuchs, C. (2008). The Implications of New Information and Communication Technologies for Sustainability.
Environmental Development and Sustainability, 10(3), 291-309.
Grover, V., Teng, J., Segars, A. H. & Fiedler, K. (1998). The Influence of Information technology Diffusion and
Business Process Change on Perceived Productivity: The IS Executive's Perspective. Information and
Management, 34(3), 141-159.
Hba, R., Bakkas, A., El Manouar, A. & Janati Idrissi, M A. (2016). Eco-strategy: Towards a new generation
managerial model based on Green IT and CSR. International Journal of Computer Science &
Information Technology, 8(2), 53-64.
Hba, R. & El Manouar, A. (2017). Eco-strategy: CSR strategy and Green IT updated model for ICT management.
International Journal of Scientific & Engineering Research, 8(1), 123-130.
Jaidane, S. & Beschaouch, Y. (2013). Orange Tunisie, employer socialement responsable. Human Resources
Expo. Retrieved from http://www.exposervicesinternational.com/presentation/7.pdf
Klein, J., Katherine, J. & Sorra Joann, S. (1996). The Challenge of Innovation Implementation. Academy of
Management Review, 21(4), 1055-1080.
Liang, T. P., You, J. J. & Liu, C. C. (2010). A Resource-based Perspective on Information Technology and Firm
Performance: a Meta-Analysis. Industrial Management & Data Systems, 110(8), 1138-1158.
Litan, R. & Rivlin, A. (2001). Projecting the Economic Impact of the Internet. American Economic Review,
91(2), 313-317.
Matmati, M. (2001). Les enjeux de l’intranet dans la GRH. In Actes du XIIe congrès de l’AGRH, thème: La GRH
dans/et/ou la société de l’information, Liège.
Matmati, M. (2002). L’Intranet RH, outil de la performance organisationnelle? In. Kalika M. E-GRH, évolution
ou révolution?, Editions Liaisons, 91-122.
Melville, N. P. (2010). Information Systems Innovation for Environmental Sustainability. MIS Quarterly, 34(1),
1-21.
Molla, A., Pittayachawan, S., Corbitt, B. & Deng, H. (2009). An International Comparison of Green IT Diffusion.
International Journal of e-Business Management, 3(2), 3-23.
Monod, E. (2002). Internet et performance de l'entreprise : Etude de l'organisation industrielle de 104 PME
en Loire Atlantique. In 7ème Congrès de l'AIM, 30 Mai-1er Juin, Hammamet, Tunisie.
Pichault, F. & Nizet, J. (2008). Les pratiques de Gestion des Ressources Humaines. Approaches contingent et politique, Editions du Seuil, Retrieved from http://hdl.handle.net/2268/75248. Porter, M. E. & Kramer, M. R. (2006). Strategy & Society: the Link between Competitive Advantage and Corporate Social Responsibility. Harvard Business Review, 84(12), 78-92. Poulin, D. & Tran, S. (2010). Information and Communication Technology and Small and Medium Sized Enterprises: From Theory to Practice. Cambridge Scholars publishing, 1-189.
Silva, F. & Hugon, S. (2009). Usage des TIC et RSE, nouvelles pratiques sociales dans les grandes entreprises. Report CIGREF–ORSE, 5-38.
Copyright (c) 2017 Ines Kahloul Nafti
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of a revised paper, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
