Research Paper

• Towards the Efficient Communication of Political Messages in Thailand: An Empirical Investigation

  Wilaiporn Laohakosol

  pp. 145-152

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• Decision Making with Multi Criteria through Hierarchic Analysis Technique and its Effect on Customer Decision Procedure

  Alireza Shahraki, Hadi Zarea, Abbas Jannesari .

  pp. 153-158

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• Service Quality, Customer Satisfaction and Loyalty: An Empirical Analysis of Banking Sector in Pakistan

  Mohsin Zafar, Aasia Asif ., Ahmed Imran Hunjra ., H. Mushtaq Ahmad .

  pp. 159-167

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• Entrepreneurship through Micro Finance in North East India: A Comprehensive Review of Existing Literature

  Sanjay Kanti Das

  pp. 168-184

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• Analyzing the Influence of Organizational Culture on New Service Design: Case Studies from Turkey

  Hatice Calipinar

  pp. 185-194

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• A Comparison between Islamic Banking and Conventional Banking Sector in Pakistan

  Abdul Hafeez Quresh, Kashif Ur Rehman .

  pp. 195-204

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• Leveraging Technology towards HR Excellence

  Dileep Kumar. M.

  pp. 205-216

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• Institutional Ownership and Discretionary Accruals: Empirical Evidences from Pakistani Listed Non-Financial Companies

  Abdul Mateen Shaikh, Syed Zulfiqar Ali Shah .

  pp. 217-222

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• Brand Elements Lead to Brand Equity: Differentiate or Die

  Mosarrat Farhana

  pp. 223-233

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