A Study on the Influence of Sports Experience on Tourism Behaviors

  • Chao-Chin Liu School of Physical Education, Fujian Polytechnic Normal University, China
  • Shumin Chang Universiti Teknologi Mara
  • Azdel Abdul Aziz Department of Hotel and Tourism Management, Universiti Teknologi MARA, Malaysia
  • Che-Jen Chuang Department of Tourism Leisure & Management, Vanung University, Taiwan
  • Xuanmin Zhu School of Physical Education, Fujian Polytechnic Normal University
DOI: https://doi.org/10.22610/imbr.v18i2(I).4829
Keywords: Revisit Intentions, Tourist Satisfaction, Sports Experience, Sports Tourism, Tourism Experience

Abstract

Sports participation has gradually become a core component of modern tourism development. Both sports activities and tourism consumption place a high value on experiential perception and active participant involvement. This paper aims to explore the effect of individual sports experience on tourists’ overall travel experience, satisfaction level, willingness to engage in sports tourism, and destination revisit intention in the background of domestic tourism. Based on existing scholarly findings, this study developed measurement scales for key research variables and surveyed Taiwan residents aged 18 and above who had travelled domestically in the past year. Through purposive sampling, 695 valid responses were collected for empirical analysis. The analytical results reveal that sports experience is significantly and positively correlated with tourism experience, tourist satisfaction, sports tourism participation willingness, and revisit intention. This study further verifies that experiential participation in sports plays a vital role in shaping tourists’ behavioral tendencies and their subjective evaluation of tourism destinations.

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Published
2026-06-28
How to Cite
Liu, C.-C., Chang, S., Abdul Aziz, A., Chuang, C.-J., & Zhu, X. (2026). A Study on the Influence of Sports Experience on Tourism Behaviors. Information Management and Business Review, 18(2(I), 19-32. https://doi.org/10.22610/imbr.v18i2(I).4829
Issue
Vol 18 No 2(I) (2026)
Section
Research Paper

Copyright (c) 2026 Chao-Chin Liu, Shumin Chang, Azdel Abdul Aziz, Che-Jen Chuang, Xuanmin Zhu

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