Educational Learning Application (ELA): Behavioral Intentions and Motivation Implications of Cost of Capital Formula (COCF) Apps
Abstract
This study investigates the impact of using a Cost of Capital Formula (COCF) mobile application on undergraduate accounting students' behavioural intentions and motivation in learning Corporate Finance. Drawing upon the Unified Theory of Acceptance and Use of Technology (UTAUT) and incorporating constructs such as satisfaction, enjoyment, and personal innovativeness, the study assesses how mobile learning tools can enhance engagement and academic performance. A stratified sample of 107 students from a public university in Malacca, Malaysia, was surveyed using a structured questionnaire. Data analysis involved descriptive statistics, correlation analysis, regression analysis, and moderation testing. Results show that satisfaction is the most significant predictor of behavioural intention, followed by enjoyment and facilitating conditions. The gender factor moderates certain effects, particularly in social influence and facilitating conditions. The findings support the integration of digital learning apps in finance education to foster motivation, engagement, and improved learning outcomes.
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