Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia
Keywords:
Food preference, social media, information sharing, peer pressure, audio-visual preference
Abstract
Food consumption amongst young adults has potentially been influenced by social media. Businesses also utilize social media as a medium of promotion. Thus, cultural food has gone viral on social media, causing the demand for cultural food to rise. Several factors in social media influence could be the reason for young adults discovering international cultural foods. Therefore, the focus of this study is to identify how social media influences young adults' tastes and preferences for international foods. Data was collected from 115 respondents who are young adults. The implications and consequences of the study findings for food consumption are further discussed. Social media influence on cultural food includes audio-visual appearance, information sharing, and delivery, finally, peer pressure on social was investigated in this study.
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References
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Karim, S. A., & Krauss, S. E. (2018). The Globalization of Malaysia National Cuisine: A Concept of ‘Gastrodiplomacy’’.’ Journal of Tourism, Hospitality and Culinary Arts, 10(1), 42–58.
Kim, P., Evans, G. W., Chen, E., Miller, G., & Seeman, T. (2017). How socioeconomic disadvantages get under the skin and into the brain to influence health development across the lifespan. In Handbook of Life Course Health Development. https://doi.org/10.1007/978-3-319-47143-3_19
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Lee, C. Y., Chang, W. C., & Lee, H. C. (2017). An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty - Evidence from the Taiwan non-life insurance industry. Social Responsibility Journal, 13(2), 355–369. https://doi.org/10.1108/SRJ-01- 2016-0006
Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability (Switzerland), 12(14), 1–17. https://doi.org/10.3390/su12145528
Li, X., & Li, J. (2012). Statistical Human Genetics. 850(January), 411–421. https://doi.org/10.1007/978-1-61779-555-8
Nezamabad, M. N. (2011). The impact and benefits of the Internet on marketing mix. Australian Journal of Basic and Applied Sciences, 5(9), 1784-1789.
Oke, A. O., Kamolshotiros, P., Popoola, O. Y., Ajagbe, M. A., & Olujobi, O. J. (2016). Consumer behavior towards decision-making and loyalty to particular brands. International Review of Management and Marketing, 6(4), 43–52.
Pem, D., & Jeewon, R. (2015). Fruit and vegetable intake: Benefits and progress of nutrition education interventions-narrative review article. Iranian Journal of Public Health, 44(10), 1309–1321.
Petit, O., Velasco, C., & Spence, C. (2019). Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. Journal of Interactive Marketing, 45(December), 42–61.
Potvin Kent, M., Pauzé, E., Roy, E. A., de Billy, N., & Czoli, C. (2019). Children and adolescents’ exposure to food and beverage marketing in social media apps. Pediatric Obesity, 14(6), 1–9.
Richins, S. M. (2015). Social Media Use in Health. Emerging Technologies in Healthcare, March, 94– 99.
Rodriguez, M., Peterson, R. M., & Ajjan, H. (2015). CRM/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. January, 636–638.
Rubin, K., Bukowski, W. M., Parker, J., & Bowker, J. (2008). Peer Interactions, Relationships, and Groups. The writing of this manuscript was supported, in part, by a grant from the National Institute of Mental Health to Kenneth H . Rubin and by grants from the Social Sciences and Humanities Research. Child and Adolescent Development: An Advanced Course, January.
Rutsaert, P., Pieniak, Z., Regan, Á., McConnon, Á., Kuttschreuter, M., Lores, M., ... & Verbeke, W. (2014). Is social media a useful tool in food risk and benefit communication? A strategic orientation approach. Food policy, 46, 84-93.
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Salleh, M. M., Hamid, Z. A., Ramly, A. S. M., Zakaria, F. A. M., & Bakar, N. F. A. (2021). Social Media’s Influences on Food Popularity Amongst Malaysian University Students. International Journal of Academic Research in Business and Social Sciences, 11(13), 259-271.
Sawyer, R., & Chen, G. (2012). The Impact of Social Media on Intercultural Adaptation. Intercultural Communication Studies, 2, 151–169.
Strand, M., Sanna, Gustafsson, A., & Se, M. S. (2020). Mukbang and Disordered Eating: A Netnographic Analysis of Online Eating Broadcasts. Culture, Medicine, and Psychiatry, 44, 586– 609.
Sogari, G., Velez-Argumedo, C., Gómez, M. I., & Mora, C. (2018). College students and eating habits: A study using an ecological model for healthy behavior. Nutrients, 10(12), 1823.
Taherdoost, H. (2018). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. SSRN Electronic Journal, September. https://doi.org/10.2139/ssrn.3205035
Uda, K. (2014). Social Media, Its Impact on Food Culture in the World. 63(1), 109–113.
Vance, R. J. (2006). Engagement and Commitment. SHRM Foundation’s Effective Practice Guidelines, 1–45.
Ventola, C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. Pharmacy and therapeutics, 39(7), 491.
Yu, C. E., & Sun, R. (2019). The role of Instagram in UNESCO’s creative city of gastronomy: A case study of Macau. Tourism Management, 75(November), 257–268.
Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79-95.
Aydin, G., Uray, N., & Silahtaroglu, G. (2021). How to engage consumers through effective social media use guidelines for consumer goods companies from an emerging market. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1–23. https://doi.org/10.3390/jtaer16040044
Barrett, R., & Ii, B. (2006). A Seven Strand Cord?: Braiding Together Leadership Development for Mid-Adolescents.
Bonnie, R., Stroud, C., & Breiner, H. (2015). Young adults in the 21st century. Investing in the health and well-being of young adults.
Boyd, D. M., & Ellison, N. B. (2007). Social network sites: Definition, history, and scholarship. Journal of Computer-Mediated Communication, 13(1), 210–230. https://doi.org/10.1111/j.1083- 6101.2007.00393.x
Byrne, E., Kearney, J., & MacEvilly, C. (2017). The Role of Influencer Marketing and Social Influencers in Public Health. Proceedings of the Nutrition Society, 76(OCE3), 2022. https://doi.org/10.1017/s0029665117001768
Chau, M. M., Burgermaster, M., & Mamykina, L. (2018). The use of social media in nutrition interventions for adolescents and young adults—A systematic review. International Journal of Medical Informatics, 120, 77–91. https://doi.org/10.1016/J.IJMEDINF.2018.10.001
Choudhary, S., Nayak, R., Kumari, S., & Choudhury, H. (2019). Analyzing acculturation to sustainable food consumption behavior in the social media through the lens of information diffusion. Technological Forecasting and Social Change, 145, 481–492. https://doi.org/10.1016/j.techfore.2018.10.009
Costell, E., Tárrega, A., & Bayarri, S. (2010). Food acceptance: The role of consumer perception and attitudes. Chemosensory perception, 3, 42-50.
Di Renzo, L., Gualtieri, P., Pivari, F., Soldati, L., Attinà, A., Cinelli, G., Cinelli, G., Leggeri, C., Caparello, G., Barrea, L., Scerbo, F., Esposito, E., & De Lorenzo, A. (2020). Eating habits and lifestyle changes during COVID-19 lockdown: An Italian survey. Journal of Translational Medicine, 18(1), 1–15. https://doi.org/10.1186/s12967-020-02399-5
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59(July 2020), 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Dewbre, D., Soglo, C. J., Cervantes-Godoy, J. P. I. N., Amegnaglo, Y. Y., Akpa, A. F., Bickel, M., ... & Swanson, B. E. (2014) The future of food and agriculture: Trends and challenges. (Vol. 4, Issue 4).
Edosomwan, S., Prakasan, S. K., Kouame, D., Watson, J., & Seymour, T. (2011). The History of Social Media and its Impact on Business. Management, 16(3), 79–91.
Folkvord, F., Roes, E., & Bevelander, K. (2020). Promoting healthy foods in the new digital era on Instagram: an experimental study on the effect of a popular real versus fictitious fit influencer on brand attitude and purchase intentions. BMC Public Health, 20(1), 1–8. https://doi.org/10.1186/s12889-020-09779-y
Fotis, J. N. (2015). The use of social media and its impacts on consumer behavior?: the context of holiday travel. The Use of Social Media and Its Impacts on Consumer Behavior: The Context of Holiday Travel, May, 1–405.
Grafström, J., Jakobsson, L., & Wiede, P. (2018). The impact of influencer marketing on consumers' attitudes.
Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012). An assessment of the use of partial least squares structural equation modeling in marketing research. Journal of the Academy of Marketing Science, 40, 414-433.
Hampton, M., & Hampton, J. (2009). Is the beach party over? Tourism and the environment in small islands: A case study of Gili Trawangan, Lombok, Indonesia. Tourism in Southeast Asia: Challenges and new directions, 286.
Kang, E. K., Lee, J., Kim, K. H., & Yun, Y. H. (2020). The popularity of eating broadcast: Content analysis of “mukbang” YouTube videos, media coverage, and the health impact of “mukbang” on the public. Health Informatics Journal, 26(3), 2237–2248.
Karim, S. A., & Krauss, S. E. (2018). The Globalization of Malaysia National Cuisine: A Concept of ‘Gastrodiplomacy’’.’ Journal of Tourism, Hospitality and Culinary Arts, 10(1), 42–58.
Kim, P., Evans, G. W., Chen, E., Miller, G., & Seeman, T. (2017). How socioeconomic disadvantages get under the skin and into the brain to influence health development across the lifespan. In Handbook of Life Course Health Development. https://doi.org/10.1007/978-3-319-47143-3_19
König, L. M., Giese, H., Stok, F. M., & Renner, B. (2017). The social image of food: Association between popularity and eating behavior. Appetite, 114, 248–258. https://doi.org/10.1016/J.APPET.2017.03.039
Lee, C. Y., Chang, W. C., & Lee, H. C. (2017). An investigation of the effects of corporate social responsibility on corporate reputation and customer loyalty - Evidence from the Taiwan non-life insurance industry. Social Responsibility Journal, 13(2), 355–369. https://doi.org/10.1108/SRJ-01- 2016-0006
Li, C., Mirosa, M., & Bremer, P. (2020). Review of online food delivery platforms and their impacts on sustainability. Sustainability (Switzerland), 12(14), 1–17. https://doi.org/10.3390/su12145528
Li, X., & Li, J. (2012). Statistical Human Genetics. 850(January), 411–421. https://doi.org/10.1007/978-1-61779-555-8
Nezamabad, M. N. (2011). The impact and benefits of the Internet on marketing mix. Australian Journal of Basic and Applied Sciences, 5(9), 1784-1789.
Oke, A. O., Kamolshotiros, P., Popoola, O. Y., Ajagbe, M. A., & Olujobi, O. J. (2016). Consumer behavior towards decision-making and loyalty to particular brands. International Review of Management and Marketing, 6(4), 43–52.
Pem, D., & Jeewon, R. (2015). Fruit and vegetable intake: Benefits and progress of nutrition education interventions-narrative review article. Iranian Journal of Public Health, 44(10), 1309–1321.
Petit, O., Velasco, C., & Spence, C. (2019). Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience. Journal of Interactive Marketing, 45(December), 42–61.
Potvin Kent, M., Pauzé, E., Roy, E. A., de Billy, N., & Czoli, C. (2019). Children and adolescents’ exposure to food and beverage marketing in social media apps. Pediatric Obesity, 14(6), 1–9.
Richins, S. M. (2015). Social Media Use in Health. Emerging Technologies in Healthcare, March, 94– 99.
Rodriguez, M., Peterson, R. M., & Ajjan, H. (2015). CRM/Social Media Technology: Impact on Customer Orientation Process and Organizational Sales Performance. January, 636–638.
Rubin, K., Bukowski, W. M., Parker, J., & Bowker, J. (2008). Peer Interactions, Relationships, and Groups. The writing of this manuscript was supported, in part, by a grant from the National Institute of Mental Health to Kenneth H . Rubin and by grants from the Social Sciences and Humanities Research. Child and Adolescent Development: An Advanced Course, January.
Rutsaert, P., Pieniak, Z., Regan, Á., McConnon, Á., Kuttschreuter, M., Lores, M., ... & Verbeke, W. (2014). Is social media a useful tool in food risk and benefit communication? A strategic orientation approach. Food policy, 46, 84-93.
Salkind, N. (2013). Quantitative Research Methods. Encyclopedia of Educational Psychology.
Salleh, M. M., Hamid, Z. A., Ramly, A. S. M., Zakaria, F. A. M., & Bakar, N. F. A. (2021). Social Media’s Influences on Food Popularity Amongst Malaysian University Students. International Journal of Academic Research in Business and Social Sciences, 11(13), 259-271.
Sawyer, R., & Chen, G. (2012). The Impact of Social Media on Intercultural Adaptation. Intercultural Communication Studies, 2, 151–169.
Strand, M., Sanna, Gustafsson, A., & Se, M. S. (2020). Mukbang and Disordered Eating: A Netnographic Analysis of Online Eating Broadcasts. Culture, Medicine, and Psychiatry, 44, 586– 609.
Sogari, G., Velez-Argumedo, C., Gómez, M. I., & Mora, C. (2018). College students and eating habits: A study using an ecological model for healthy behavior. Nutrients, 10(12), 1823.
Taherdoost, H. (2018). Sampling Methods in Research Methodology; How to Choose a Sampling Technique for Research. SSRN Electronic Journal, September. https://doi.org/10.2139/ssrn.3205035
Uda, K. (2014). Social Media, Its Impact on Food Culture in the World. 63(1), 109–113.
Vance, R. J. (2006). Engagement and Commitment. SHRM Foundation’s Effective Practice Guidelines, 1–45.
Ventola, C. L. (2014). Social media and health care professionals: benefits, risks, and best practices. Pharmacy and therapeutics, 39(7), 491.
Yu, C. E., & Sun, R. (2019). The role of Instagram in UNESCO’s creative city of gastronomy: A case study of Macau. Tourism Management, 75(November), 257–268.
Published
2024-10-05
How to Cite
Ahmad, N., Edwin, E., & Mat Ali, S. A. (2024). Food Consumption Preference Amongst Young Adults Based on Social Media Influence in Malaysia. Information Management and Business Review, 16(3(I)S), 562-571. https://doi.org/10.22610/imbr.v16i3(I)S.4083
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Copyright (c) 2024 Norsiah Ahmad, Ermee Edwin, Syukrina Alini Mat Ali
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