Conceptualizing Extended Reality Metaverse-based Pedagogy Model: A Hospitality and Tourism Education Perspective
Keywords:
Metaverse, pedagogy model, extended reality, online teaching, hospitality and tourism
Abstract
The prevalence of online learning has significantly increased, particularly in light of the COVID-19 pandemic. Nevertheless, the shift to online education has presented numerous obstacles and concerns. The correlation between a lack of enthusiasm towards online learning and subpar academic achievements suggests the necessity to tackle the issues that impact students' involvement. Educators need to address obstacles encountered by students in online learning, including diminished concentration and inadequate learning delivery. Metaverse technologies have attracted growing interest among academia and practitioners for their possibilities in online education. Although metaverse technologies show promise for online education, there is a lack of research on their suitability for hospitality education. Comprehending how metaverse technologies can be seamlessly incorporated into online hospitality educational environments is crucial for the progression of such technology. Therefore, this study aims to conceptualize an extended reality metaverse-based pedagogy model for online hospitality education. The conceptual paper is a great resource for stakeholders who are interested in investigating the possibilities of metaverse technologies for hospitality education. This work also establishes a basis for future research that investigates the application of metaverse technologies in online educational environments.
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References
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Meccawy, M. (2023). Teachers’ prospective attitudes towards the adoption of extended reality technologies in the classroom: Interests and concerns. Smart Learning Environments, 10(1), 36. https://doi.org/10.1186/s40561-023-00256-8
Murray, M. C., & Pérez, J. (2015). Informing and performing: A study comparing adaptive learning to traditional learning. Informing Science: The International Journal of an Emerging Transdiscipline, 18, 111-125.
Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. https://doi.org/10.3390/encyclopedia2010031
Okyere, E., Salusalu, M., Goundar, R., & Marfoh, K. (2022). What do university students say about online learning and the COVID-19 pandemic in central Fiji? A qualitative study. Plos One, 17(8), e0273187. https://doi.org/10.1371/journal.pone.0273187
Onu, P., Pradhan, A., & Mbohwa, C. (2024). Potential to use metaverse for future teaching and learning. Education and Information Technologies, 29(7), 8893-8924. https://doi.org/10.1007/s10639-023-12167-9
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Wallace, R. (2003). Online learning in higher education: a review of research on interactions among teachers and students. Education Communication and Information, 3(2), 241-280. https://doi.org/10.1080/14636310303143
Wei, W. (2023). A buzzword, a phase or the next chapter for the internet? the status and possibilities of the metaverse for tourism. Journal of Hospitality and Tourism Insights, 7(1), 602-625. https://doi.org/10.1108/jhti-11-2022-0568
Weinberger, M. (2022). What is metaverse?—a definition based on qualitative meta-synthesis. Future Internet, 14(11), 310. https://doi.org/10.3390/fi14110310
Yusuf, B. (2020). Are we prepared enough? A case study of challenges in online learning in a private higher learning institution during the Covid-19 outbreaks. Advances in Social Sciences Research Journal, 7(5), 205- 212. https://doi.org/10.14738/assrj.75.8211
Zhang, X., Chen, Y., Hu, L., & Wang, Y. (2022). The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1016300
Zheng, W., Lan, Y., Zhang, W., Ouyang, L., & Wen, D. (2023). D?K?I: Data-Knowledge-driven group intelligence framework for smart service in education metaverse. IEEE Transactions on Systems Man and Cybernetics Systems, 53(4), 2056-2061. https://doi.org/10.1109/tsmc.2022.3228849
Zhou, B., & Kim, S.-Y. (2022). Building a smart education ecosystem from a metaverse perspective. Mobile Information Systems, 1-10. https://doi.org/10.1155/2022/1938329
Ahmad Ridzuan, A. H., Md Nor, N., & Che Ahmat, N. H. (2020). Augmented Reality (AR) concept in hospitality education: advantages and challenges. International Journal of e-Learning and Higher Education (IJELHE), 13(1), 137-149.
Ajani, Y. (2023). Reincarnation of libraries via metaverse: a pathway for a sustainable knowledge system in the digital age. Business Information Review, 40(4), 191-197. https://doi.org/10.1177/02663821231208044
Akour, I., Al-Maroof, R., Alfaisal, R., & Salloum, S. (2022). A conceptual framework for determining metaverse adoption in higher institutions of gulf area: an empirical study using hybrid Sem-Ann approach. Computers and Education Artificial Intelligence, 3, 100052. https://doi.org/10.1016/j.caeai.2022.100052
Akyürek, S., Genç, G., Çal?k, ?., & ?engel, Ü. (2024). Metaverse in tourism education: A mixed method on vision, challenges and extended technology acceptance model. Journal of Hospitality, Leisure, Sport & Tourism Education, 35, 100503. https://doi.org/10.1016/j.jhlste.2024.100503
Al-Adwan, A. S., Li, N., Al-Adwan, A., Abbasi, G. A., Albelbisi, N. A., & Habibi, A. (2023). Extending the technology acceptance model (TAM) to predict university students’ intentions to use metaverse-based learning platforms. Education and Information Technologies, 28(11), 15381-15413. https://doi.org/10.1007/s10639-023-11816-3
Buhalis, D., Lin, M., & Leung, D. (2022). Metaverse as a driver for customer experience and value co-creation: Implications for hospitality and tourism management and marketing. International Journal of Contemporary Hospitality Management, 35(2), 701-716. https://doi.org/10.1108/ijchm-05-2022-0631
Coyne, L., Merritt, T. A., & Takemoto, J. K. (2021). Using extended reality to promote team learning. Educational Communications and Technology: Issues and Innovations, 75-94. https://doi.org/10.1007/978-3-030-77614-5_5
Gandolfi, E., Kosko, K. W., & Ferdig, R. E. (2020). Situating presence within extended reality for teacher training: Validation of the extended reality presence scale (XRPS) in preservice teacher use of immersive 360 videos. British Journal of Educational Technology, 52(2), 824-841. https://doi.org/10.1111/bjet.13058
Geisen, M., & Klatt, S. (2022). Real-time feedback using extended reality: A current overview and further integration into sports. International Journal of Sports Science & Coaching, 17(5), 1178-1194. https://doi.org/10.1177/17479541211051006
Griffin, W. C. (2021). The future of hospitality education: A reflection. Journal of Hospitality & Tourism Research, 45(5), 939-941. https://doi.org/10.1177/10963480211000828
Hadi, R., Melumad, S., & Park, E. (2023). The metaverse: a new digital frontier for consumer behavior. Journal of Consumer Psychology, 34(1), 142-166. https://doi.org/10.1002/jcpy.1356
Hafeez, M., Naureen, S., & Sultan, S. (2022). Quality indicators and models for online learning quality assurance in higher education. The Electronic Journal of E-Learning, 20(4), 374-385. https://doi.org/10.34190/ejel.20.4.2553
Hong, H., Wang, X., Zhai, Y., & Hu, J. (2021). Evaluation of factors affecting student participation in peer-assisted English learning based on an online education platform. International Journal of Emerging Technologies in Learning (IJET), 16(11), 72. https://doi.org/10.3991/ijet.v16i11.23319
Horng, J. S., & Hsu, H. (2024). Optimizing learning outcomes in aesthetic education through technological integration: AR/VR applications in hospitality aesthetics course. Education and Information Technologies, 1-20. https://doi.org/10.1007/s10639-024-12718-8
Huang, W., & Roscoe, R. D. (2021). Head?mounted display?based virtual reality systems in engineering education: A review of recent research. Computer Applications in Engineering Education, 29(5), 1420-1435. https://doi.org/10.1002/cae.22393
Hwang, G., & Chien, S. (2021). Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Computers and Education: Artificial Intelligence, 3, 100082. https://doi.org/10.1016/j.caeai.2022.100082
Jagatheesaperumal, S., Ahmad, K., Al-Fuqaha, A., & Qadir, J. (2022). Advancing education through extended reality and the Internet of Everything enabled metaverses: Applications, challenges, and open issues. IEEE Transactions on Learning Technologies. https://doi.org/10.48550/arxiv.2207.01512
Khlaif, Z. N., Mousa, A., & Sanmugam, M. (2024). Immersive extended reality (XR) technology in engineering education: Opportunities and challenges. Technology, Knowledge and Learning, 29(2), 803-826. https://doi.org/10.1007/s10758-023-09719-w
Kluge, M. G., Maltby, S., Keynes, A., Nalivaiko, E., Evans, D. J., & Walker, F. R. (2022). Current state and general perceptions of the use of extended reality (XR) technology at the University of Newcastle: Interviews and surveys from staff and students. Sage Open, 12(2). https://doi.org/10.1177/21582440221093348
Kye, B., Han, N., Kim, E., Park, Y., & Jo, S. (2021). Educational applications of metaverse: possibilities and limitations. Journal of Educational Evaluation for Health Professions, 18, 32. https://doi.org/10.3352/jeehp.2021.18.32
Lee, N., & Jo, M. (2023). Exploring problem-based learning curricula in the metaverse: The hospitality students' perspective. Journal of Hospitality, Leisure, Sport & Tourism Education, 32, 100427. https://doi.org/10.1016/j.jhlste.2023.100427
Li, M., & Yu, Z. (2023). A systematic review on the metaverse-based blended English learning. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1087508
Marzouk, A., Shawaly, A., & Hussien, I. (2024). Metaverse as an educational instrument in higher tourism and hospitality education: Teaching staff perceptions. Minia Journal of Tourism and Hospitality Research MJTHR, 1-22. https://doi.org/10.21608/mjthr.2024.269115.1142
Md Nor, N., & Mahzan, N. A. (2023). General educators’ attitude towards students with Autism Spectrum Disorder (ASD) in general education: a scoping review.
Meccawy, M. (2023). Teachers’ prospective attitudes towards the adoption of extended reality technologies in the classroom: Interests and concerns. Smart Learning Environments, 10(1), 36. https://doi.org/10.1186/s40561-023-00256-8
Murray, M. C., & Pérez, J. (2015). Informing and performing: A study comparing adaptive learning to traditional learning. Informing Science: The International Journal of an Emerging Transdiscipline, 18, 111-125.
Mystakidis, S. (2022). Metaverse. Encyclopedia, 2(1), 486-497. https://doi.org/10.3390/encyclopedia2010031
Okyere, E., Salusalu, M., Goundar, R., & Marfoh, K. (2022). What do university students say about online learning and the COVID-19 pandemic in central Fiji? A qualitative study. Plos One, 17(8), e0273187. https://doi.org/10.1371/journal.pone.0273187
Onu, P., Pradhan, A., & Mbohwa, C. (2024). Potential to use metaverse for future teaching and learning. Education and Information Technologies, 29(7), 8893-8924. https://doi.org/10.1007/s10639-023-12167-9
Park, S., & Kim, S. (2022a). Identifying world types to deliver gameful experiences for sustainable learning in the metaverse. Sustainability, 14(3), 1361. https://doi.org/10.3390/su14031361
Park, S., & Kim, Y. (2022b). A metaverse: taxonomy, components, applications, and open challenges. IEEE Access, 10, 4209-4251. https://doi.org/10.1109/access.2021.3140175
Patiar, A., Kensbock, S., Benckendorff, P., Robinson, R., Richardson, S., Wang, Y., & Lee, A. (2021). Hospitality students’ acquisition of knowledge and skills through a virtual field trip experience. Journal of Hospitality & Tourism Education, 33(1), 14-28. https://doi.org/10.1080/10963758.2020.1726768
Rahman, K., Shitol, S., Islam, M., Iftekhar, K., & Saha, P. (2023). Use of metaverse technology in the education domain. Journal of Metaverse, 3(1), 79-86. https://doi.org/10.57019/jmv.1223704
Singla, A., Gupta, N., Aeron, P., Jain, A., Garg, R., Sharma, D., ... & Arya, V. (2023). Building the metaverse. Journal of Global Information Management, 31(2), 1-28. https://doi.org/10.4018/jgim.321755
Suh, W., & Ahn, S. (2022). Utilizing the metaverse for learner-centered constructivist education in the post-pandemic era: An analysis of elementary school students. Journal of Intelligence, 10(1), 17. https://doi.org/10.3390/jintelligence10010017
Suhairi, L., Maryam, S., Kinara, H., Faudiah, N., & Gagarin, Y. (2023). The relationship between interest in following online learning with learning outcomes in basic Boga subjects department of culinary administration in vocational high schools. International Journal of Business Law and Education, 4(1), 141-148. https://doi.org/10.56442/ijble.v4i1.139
Tlili, A., Huang, R., Shehata, B., Liu, D., Zhao, J., Metwally, A., ... & Burgos, D. (2022). Is metaverse in education a blessing or a curse: a combined content and bibliometric analysis. Smart Learning Environments, 9(1). https://doi.org/10.1186/s40561-022-00205-x
Wallace, R. (2003). Online learning in higher education: a review of research on interactions among teachers and students. Education Communication and Information, 3(2), 241-280. https://doi.org/10.1080/14636310303143
Wei, W. (2023). A buzzword, a phase or the next chapter for the internet? the status and possibilities of the metaverse for tourism. Journal of Hospitality and Tourism Insights, 7(1), 602-625. https://doi.org/10.1108/jhti-11-2022-0568
Weinberger, M. (2022). What is metaverse?—a definition based on qualitative meta-synthesis. Future Internet, 14(11), 310. https://doi.org/10.3390/fi14110310
Yusuf, B. (2020). Are we prepared enough? A case study of challenges in online learning in a private higher learning institution during the Covid-19 outbreaks. Advances in Social Sciences Research Journal, 7(5), 205- 212. https://doi.org/10.14738/assrj.75.8211
Zhang, X., Chen, Y., Hu, L., & Wang, Y. (2022). The metaverse in education: Definition, framework, features, potential applications, challenges, and future research topics. Frontiers in Psychology, 13. https://doi.org/10.3389/fpsyg.2022.1016300
Zheng, W., Lan, Y., Zhang, W., Ouyang, L., & Wen, D. (2023). D?K?I: Data-Knowledge-driven group intelligence framework for smart service in education metaverse. IEEE Transactions on Systems Man and Cybernetics Systems, 53(4), 2056-2061. https://doi.org/10.1109/tsmc.2022.3228849
Zhou, B., & Kim, S.-Y. (2022). Building a smart education ecosystem from a metaverse perspective. Mobile Information Systems, 1-10. https://doi.org/10.1155/2022/1938329
Published
2024-09-29
How to Cite
Ngelambong, A., A. Kibat, S., Wong, S. F., & Abdullah, D. (2024). Conceptualizing Extended Reality Metaverse-based Pedagogy Model: A Hospitality and Tourism Education Perspective. Information Management and Business Review, 16(3(I)S), 59-68. https://doi.org/10.22610/imbr.v16i3(I)S.3957
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Copyright (c) 2024 Anderson Ngelambong, Silverina A. Kibat, Siao Fui Wong, Dahlan Abdullah
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