Investigating Factors Shaping Sunnah-Based Product Consumption among University Students
Abstract
Health problems have increased because of modern lives, especially in young people because of poor nutrition and improper eating habits. Inspired by Islamic teachings, especially the Quran and the Sunnah of the Prophet Muhammad (PBUH), this study attempts to investigate the factors impacting Sunnah-based product consumption among Muslim college students. Data were gathered by utilizing a correlational research approach and questionnaires given to 476 Muslim university students. According to the study, 96.6% of respondents were aware of Sunnah-based products, and a sizable majority (93.9%) favored them. Childhood exposure to such products (44.3%) points to familial or cultural impacts. The frequency of consumption varied, though, with 41.8% consuming Sunnah-based goods on occasion. Taste concerns were negligible (12.0%) and accessibility issues (23.9%) emerged as the main obstacles to consumption, followed by high pricing (56.5%). Positive sentiments notwithstanding, real-world barriers impede widespread adoption. These results highlight how critical it is to remove obstacles preventing Muslim youth from using Sunnah-based products. Interventions can be designed to encourage healthy eating habits in line with Islamic teachings by knowing the factors influencing their decisions. This will ultimately improve the general health and well-being of Muslim communities.
Downloads
References
Akar, C. (2023). Prophetic principles practiced by Imam Said An-Nursi in dietary. The Journal of Risale-i Nur Studies, 6(1), 1-11.
Alae-Carew, C., Green, R., Stewart, C., Cook, B., Dangour, A. D., & Scheelbeek, P. F. (2022). The role of plant-based alternative foods in sustainable and healthy food systems: Consumption trends in the UK. Science of the Total Environment, 807, 151041.
Al-Bukhari. (2002). Sahih Bukhari (Vol. 1) and (Vol. 4). Dar Kutub al-Ilmiyyah, Beirut.
Al-Ghazal, S. K., & Mawas, A. (2020). Foods of the Quran and Sunnah, ensure good nutrition to support the normal functioning of the immune system. Journal of the British Islamic Medical Association, 4(2), 1-3.
Ali, M., Ullah, S., Ahmad, M. S., Cheok, M. Y., & Alenezi, H. (2023). Assessing the impact of green consumption behavior and green purchase intention among millennials toward a sustainable environment. Environmental Science and Pollution Research, 30(9), 23335-23347.
Anwar, S. A., & Yusoff, W. F. W. (2022). Knowledge, attitude, and practice of prophetic food consumption among undergraduate students of Universiti Sains Malaysia, Health Campus, Kubang Kerian, Kelantan. e-BANGI Journal of Social Sciences and Humanities, 19(4), 109-123.
Enshaei, Z., Feizi, A., & Saied-Moallemi, Z. (2018). Oral health behaviors and oral health-related dietary behaviors: The interrelationship and determinants by latent class analysis. Community Dent. Health, 35, 173-178.
Gildin, S. Z. (2022). Understanding the power of word-of-mouth. RAM. Revista de Administração Mackenzie, 4, 92-106.
Green, J.H. (1979). An introduction to human physiology. Oxford University Press, New York.
Hashman, A. (2011). Mengapa Rasulullah tidak pernah sakit [Why did the Prophet never get sick?]. PTS Millennia.
Higgs, S., & Ruddock, H. (2020). Social influences on eating. Handbook of Eating and Drinking: Interdisciplinary Perspectives, 277-291.
Hossain, M. M., Kabir, S., & Rezvi, R. I. (2017). Influence of word of mouth on consumer buying decision: evidence from Bangladesh market. European Journal of Business and Management, 9(12), 38-45.
Hosta, M., & Zabkar, V. (2021). Antecedents of environmentally and socially responsible sustainable consumer behavior. Journal of Business Ethics, 171(2), 273-293.
Hota, M., & Bartsch, F. (2019). Consumer socialization in childhood and adolescence: Impact of psychological development and family structure. Journal of Business Research, 105, 11-20.
Ishak, M. S. B. H., Shari, N. F. B. C., Yahya, S. N. B., & Talmizi, S. N. B. M. (2013). Research article Muslim youths’ perception of Sunnah diet: A survey on IIUM students. Research Journal of Applied Sciences, Engineering and Technology, 6(10), 1805-1812.
Janakiram, C., Venkitachalam, R., Fontelo, P., Iafolla, T. J., & Dye, B. A. (2020). Effectiveness of herbal oral care products in reducing dental plaque & gingivitis–a systematic review and meta-analysis. BMC Complementary Medicine and Therapies, 20, 1-12.
Latif, M. A., & Rahman, S. A. (2020). Knowledge and attitude on sunnah food and Islamic eating practices among students of Universiti Malaysia Sabah. Journal of Halal Industry & Services, 3(1), 1-25.
Liu, H., Jayawardhena, C., Osburg, V. S., Yoganathan, V., & Cartwright, S. (2021). Social sharing of consumption emotion in electronic word of mouth (eWOM): A cross-media perspective. Journal of Business Research, 132, 208-220.
Michaelidou, N. & Hassan, L. (2014) New advances in attitude and behavioral decision-making models, Journal of Marketing Management, 30(5-6), 519-528, DOI: 10.1080/0267257X.2014.884368
Petrescu, D. C., Vermeir, I., & Petrescu-Mag, R. M. (2020). Consumer understanding of food quality, healthiness, and environmental impact: A cross-national perspective. International Journal of Environmental Research and Public Health, 17(1), 169.
Rohin, M. A. K., Sagar, H., & Ridzwan, N. (2020). Knowledge, attitude, and practice of prophetic food consumption among students of Universiti Sultan Zainal Abidin, Terengganu. International Food Research Journal, 27(6), 1010.
Slavica, G., & Mirjana, G. (2023). Factors affecting consumer preference for healthy diet and functional foods. Foods and Raw Materials, 11(2), 259-271.
Syed Hassan, S. N., & Baharuddin, F. N. (2021). Prophetic food in journal articles from 2015 until 2019: a bibliometric study. Journal of Islamic, Social, Economics and Development (JISED), 6(35), 68 - 84.
Wiratama, B., Wijaya, A. P., Prihandono, D., Wijayanto, A., & Suhud, U. (2022). Examining the role of word of mouth in the purchase decision: An insight from a fashion store. Business: Theory and Practice, 23(1), 231-238.
Yang, I., Sandeep, S., & Rodriguez, J. (2020). The oral health impact of electronic cigarette use: a systematic review. Critical Reviews in Toxicology, 50(2), 97-127.
Copyright (c) 2024 Annurizal Anuar, Abdul Kadir Othman, Siti Noorsuriani Maon, Mohd Zulkifli Abdullah, Mohd Redhuan Dzulkipli, Noor Zaihan Mat Hasan
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
