Trust, Social Influence and Perceived Usefulness: Examining Online Purchase Intentions among Gen Z
Keywords:
Online purchasing intention, trust, social influence, perceived usefulness, Gen Z
Abstract
The growing popularity of online shopping collides with user reservations related to trust, social influence, and perceived purchase usefulness, with such concerns acutely observable among Gen Z populations. As digital natives and prolific online users, Gen Z's purchasing patterns offer valuable insights for marketers adjusting their online strategies. This study extends the body of knowledge by examining the determinants of online purchase intentions among Gen Z thereby guiding university administrators, educators, and online retailers in crafting improved online shopping experiences. Utilizing a non-intrusive, naturalistic research setting, the study harnesses an anonymous survey methodology, and data is rigorously analyzed using Statistical Package for Social Science (SPSS). Findings indicate that trust and perceived usefulness are significantly connected to students' online purchasing decisions. This study enhances the theory of online buying habits by emphasizing trust and value in e-commerce. It advises adding trust cues and functional benefits to online portals, the key to influencing Gen Z buyers and boosting market expansion and e-shopper satisfaction.
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References
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Jian, W., Shahzad, F., Ahmad, Z., Abdullah, M., & Hassan, N. M. (2022). Trust and Consumers’ Purchase Intention in a Social Commerce Platform: A Meta-Analytic Approach. SAGE Open, 12(2), 215824402210912. https://doi.org/10.1177/21582440221091262
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Kuan, H. H., & Bock, G. W. (2007). Trust transference in brick and click retailers: An investigation of the before-online-visit phase. Information & Management, 44(2), 175-187.
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McLeod, M. S., Sears, J. B., Chandler, G. N., Payne, G. T., & Brigham, K. H. (2022). Rhetoric, risk, and investment: Letting the numbers speak for themselves. Journal of Management Studies, 59(7), 1657-1687.
Mirabi, V., Akbariyeh, H., & Tahmasebifard, H. (2015). A Study of Factors Affecting on Customers Purchase Intention Case Study?: the Agencies of Bono Brand Tile in Tehran. Journal of Multidisciplinary Engineering Science and Technology (JMEST), 2(1), 267–273.
Moslehpour, M., Pham, V. K., Wong, W., & Bilgiçli, ?. (2018). The e-Purchase intention of Taiwanese consumers: sustainable mediation of perceived usefulness and perceived ease of use. Sustainability, 10(1), 234. https://doi.org/10.3390/su10010234
Myers, D. G., & Twenge, J. M. (2019). Social psychology. McGraw-Hill.
Nasidi, Q. Y., Ahmad, M. F., Garba, M., Hassan, I., & Gamji, M. B. (2021). Empirical investigation of factors affecting online shopping behavior. Laplage Em Revista, 7(3D), 363–377. https://doi.org/10.24115/s2446-6220202173d1728p.363-377
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Oentario, Y., Harianto, A., & Irawati, J. (2017). Pengaruh Usefulness, Ease of Use, Risk Terhadap Intentionto Buy Onlinepatisserie Melalui Consumer Attitude Berbasis Media Sosial Di Surabaya. Jurnal Manajemen Pemasaran, 11(1), 26-31.
Özen, H., & Engizek, N. (2014). Shopping online without thinking: being emotional or rational? Asia Pacific Journal of Marketing and Logistics, 26(1), 78–93. https://doi.org/10.1108/apjml-06-2013-0066
Pending, P. (2023, February 4). Online shopping trends on college campuses. Parcel Pending. https://www.parcelpending.com/en-us/blog/online-shopping-trends-on-college-campuses/
Phau, I., Teah, M., & Chuah, J. (2015). Consumer attitudes towards luxury fashion apparel made in sweatshops. Journal of Fashion Marketing and Management, 19(2), 169-187.Rahimnia, F., & Hassanzadeh, J. F. (2013). The impact of website content dimension and e-trust on e-marketing effectiveness: The case of Iranian commercial saffron corporations. Information & Management, 50(5), 240-247.
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Published
2024-04-27
How to Cite
Achim, N., Mohamed, D. B., Miji, S. C., Zuraini, N. N. A., Idil, M. I. R., Hilmen, A. J. L., & Anuar, A. F. (2024). Trust, Social Influence and Perceived Usefulness: Examining Online Purchase Intentions among Gen Z . Information Management and Business Review, 16(1(I)S), 261-271. https://doi.org/10.22610/imbr.v16i1(I)S.3748
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Copyright (c) 2024 Nur`ain Achim, Dayana Batrisya Mohamed, Sonia Crystal Miji, Nasir Nur Alliyah Zuraini, Muhammad Iqmal Ridhwan Idil, Abby Jane Luntek Hilmen, Azu Farhana Anuar
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