Exploring the Phenomenon of Selfie-Posting Behavior among Social Media Users

  • Norsyazwani Mohd Ramli City University Petaling Jaya
  • Syukrina Alini Mat Ali Universiti Teknologi MARA, Shah Alam
  • Noorain Mohamad Yunus Universiti Teknologi MARA, Shah Alam
  • Sri Fatiany Abdul Kader Jailani Universiti Teknologi MARA, Shah Alam
  • Nor Diyana Mohammed Shobri Universiti Teknologi MARA, Shah Alam
Keywords: Selfie, selfie posting behavior, motive, preoccupation, selection, editing, social media

Abstract

In the present day, the act of posting self-portraits, also known as selfies, is widely regarded as one of the most prevalent behaviors linked to the use of social media. Taking a selfie opens a new set of windows for activating specific identities, and over time and with readily available technological means, individuals are able to carefully construct online identities by editing their appearance and idealizing their self-portraits.  The research discusses selfie-posting behavior in which to find out what the users are doing or constructing selfies before posting them.  The primary aim of the current research is to examine these steps, specifically the context in motives, pre-occupation, selection of selfies, and selfie editing before posting.  This study intended to focus on the social media users among Malaysians who engage in selfie activities.  This research used a nonprobability sampling design, which is purposive sampling.  The online questionnaire was administered as a cross-sectional survey, with data collected within a few months.  This survey received 150 responses, and PLS SEM 4.0 was used to gather and analyze the data.  Given the Selfie-Stadium Model, the finding showed that all variables are statistically significantly correlated to the following step.  This research provides practical insights for developers to explore novel methods of improving device functionality and leveraging multitasking capabilities. Additionally, social media users can fully utilize device functions and benefit from technological advancements.

Downloads

Download data is not yet available.

References

Bhandari, A. (2023). Multicollinearity: Causes, effects, and detection using VIF (updated 2023). Analytics Vidhya.
Biolcati, R., & Passini, S. (2018). Narcissism and self-esteem: Different motivations for selfie posting behaviors. Cogent Psychology, 5(1), 1437012.
Biradar, S., S. Saumya, and A. Chauhan (2021). Hate or non-hate: Translation-based hate speech identification in code-mixed hinglish data set. In 2021 IEEE International Conference on Big Data (Big Data), pp. 2470–2475. IEEE.
Boursier, V., Gioia, F., & Griffiths, M. D. (2020). Selfie-Engagement on Social Media: Pathological Narcissism, Positive Expectation, And Body Objectification –Which is More Influential? Addictive Behaviors Reports, 11. Https://Doi.Org/10.1016/J.Abrep.2020.100263
Biradar, S.L., Vaishali Akka, M.R., Professor, A., (2020). Consumer buying behavior of electric vehicles: an empirical study. Archives.Tpnsindia.Org 40.
Bodroža, B., Obradovi?, V., & Ivanovi?, S. (2022). Active and passive selfie-related behaviors: Implications for body image, self-esteem and mental health. Cyberpsychology: Journal of Psychosocial Research on Cyberspace, 16(2)
Botezatu, C., Ibsen, M., Rathgeb, C., & Busch, C. (2022). Fun selfie filters in face recognition: Impact assessment and removal. IEEE Transactions on Biometrics, Behavior, and Identity Science, 5(1), 91-104.
Branaman, A. (2001). Erving Goffman. In A. Elliott & B. S. Turner (Eds.), Profiles in Contemporary Social Theory (pp. 94–106). London, UK: Sage Publications.
Broz, M. (2023). 30+ Selfie statistics, demographics, & fun facts (2024). Retrieved from https://photutorial.com/selfie-statistics/
Bukhari, F. K., Fahd, S., Khizer, U., Iqbal, S., Akram, M., Niaz, S. F. & Ghafoor, A. (2020) Relationship of Selfie Addiction, Selfie Posting Behavior and Instagram Addiction among University Students. Elementary Education Online, 19 (4), 2697-2704. doi:10.17051/ilkonline.2020.04.764634
Chang, L., Li. P., Loh, RSM & Chua, THH. (2019). A study of Singapore adolescent girls’ selfie practices, peer appearance comparisons, and body esteem on Instagram. Body Image, 29, 90–99.
Chen, A., & Roberts, N. (2019). Connecting Personality Traits to Social Networking Site Addiction: The Mediating Role of Motives. Https://Doi.Org/10.1108/Itp-01-2019-0025
Chen, N. Y., Shaffer, D. R., & Wu, C., (1997). On physical attractiveness stereotyping in Taiwan: A revised sociocultural perspective. Journal of Social Psychology, 137(1): 117–124.
Chong, Z. J., Thong, B. Y., Ho, Y. N., Foong, K. K., Misiran, M., & Md Yusof, Z. (2023). Investigating factors affecting personal bankruptcy in Malaysia through regression analysis/Chong Zhi Jing...[et al.]. Journal of Information and Knowledge Management (JIKM), 13(1), 1-17.
Cucos, L. (2023). What is the homoscedasticity assumption in statistics? Uedufy. https://uedufy.com/what-is-homoscedasticity-assumption-in-statistics/
de Vaate, A. J. N. B., Veldhuis, J., Alleva, J. M., Konijn, E. A., & van Hugten, C. H. (2018). Show your best self (i.e.): An exploratory study on selfie-related motivations and behavior in emerging adulthood. Telematics and Informatics, 35(5), 1392-1407.
Felig, R. N., & Goldenberg, J. L. (2023). Selfie-Evaluation: A Meta-Analysis of the Relationship between Selfie Behaviors and Self-Evaluations. Personality and Social Psychology Bulletin, 01461672231158252.
Fine, G. A. & Manning, P. (2003). Erving Goffman. In G. Ritzer (Ed.), The Blackwell Companion to Major Social Theorists (pp. 457–485). Malden, MA: Blackwell Publishing.
Ghosal, B., & Manna, N. (2020). Selfie: A New Way of Self-Exploration. Vidyabharati International Interdisciplinary Research Journal, 10(2), 143-148.
Guadamuz, A. (2016). The Monkey Selfie: copyright lessons for originality in photographs and Internet jurisdiction., Internet Policy Review 5(1).
Hair, J. F. J., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2016). A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) (2nd ed.). Los Angeles: SAGE Publication
Hayati, Y., Mai, F., Mior, B. M & Zulnurhaini, Z. (2021). Young Adults' Behavior and Motivations toward Selfie-Posting. International Journal of Advanced Scientific Research and Management, IJASRM, 6(6), 13-26
Howe, S. (2023). Social media statistics for Malaysia [updated 2023]. Meltwater. https://www.meltwater.com/en/blog/social-media-statistics-malaysia
Ibrahim, N., & Abdullahi, A. B. (2023). Analysis of Variance (ANOVA) Randomized Block Design (RBD) to Test the Variability of Three Different Types of Fertilizers (NPK, UREA and SSP) on Millet Production. African Journal of Agricultural Science and Food Research, 9(1), 1-10.
Josphine, J. & Shwetha, K. T. (2022). View of Broadening the Scope of Research on Body Image Concerns, With A Focus on Personality Traits and Selfie Behavior – A Review of Existing Literature. Https://Www.Journals.Resaim.Com/Ijramt/Article/View/1948/1888
Kleemans, M., Daalmans, S., Carbaat, I. & Anschütz, D. (2018). Picture perfect: The direct effect of manipulated Instagram photos on body image in adolescent girls. Media Psychology, 21(1), 93–110.
Kline, R. B. (2015). Principles and Practice of Structural Equation Modeling. New York: The Guilford Press.
Kuss, D. J., & Griffiths, M. D. (2017). Social networking sites and addiction: Ten lessons learned. International Journal of Environmental Research and Public Health, 14(3), 311.
Lijuan, X., Diaoxin, C., Fang, W. & Yitian, Y. (2021). Editing the Self in Pictures: Selfe Editing Promotes Self-Objectification Among Chinese.
Lin, X. (2023). Capturing Selfies Motivations and Its Impacts among University Students. Journal Synesthesia, 13(1), 290-303.
Lowry, P. B., & Gaskin, J. (2014). Partial least squares (PLS) structural equation modeling (SEM) for building and testing causal behavioral theory: When to choose it and how to use it. IEEE Transactions on Professional Communication, 57(2), 123–146. http://doi.org/10.1109/TPC.2014.2312452
Mahmood, M. S. (2022). Assumptions of multiple linear regression. Medium. https://towardsdatascience.com/assumptions-of-multiple-linear-regression-d16f2eb8a2e7
Mayeux, L., & Kleiser, M. (2020). A gender prototypicality theory of adolescent peer popularity. Adolescent Research Review, 5(3),295–306.
Matalia, P. (2020). What are the assumptions of linear regression regarding residuals? Medium. https://medium.com/@premal.matalia/what-are-the-assumptions-of-linear-regression-regarding-residuals-19d92dae249a#:~:text=d)%20Independent%20error%20assumption %3A%20It,or%20among%20the%20residuals%20themselves.
McClelland, D. C., Koestner, R., and Weinberger, J. (1989). How do self-attributed and implicit motives differ? Psychol. Rev. 96, 690–702. doi: 10.1037/0033-295X.96.4.690
McLean, S. A., Jarman, H. K., & Rodgers, R. F. (2019). How do “selfies” impact adolescents' well-being and body confidence? A narrative review. Psychology research and behavior management, 513-521.
Meier and Gray (2014). Facebook photo activity associated with body image disturbance in adolescent girls. Cyberpsychology, Behavior, and Social Networking, Vol 17(Issue 4): 199-206.
Merriam-Webster. (2022). Motive. In Merriam-Webster.com dictionary. Retrieved August 1, 2022, from https://www.merriam-webster.com/dictionary/motive
Miller, D. A., & Blocher, J. (2023). Manufacturing Outliers. The Supreme Court Review, 2022(1), 49-79.
Monacis, L., Griffiths, M. D., Limone, P., Sinatra, M., & Servidio, R. (2020). Selfitis behavior: Assessing the Italian version of the Selfitis Behavior Scale and its mediating role in the relationship of dark traits with social media addiction. International Journal of Environmental Research and Public Health, 17(16), 5738.
Moneva, J. C., Perolino, J. A., Jagobiao, M. C., & Ycong, S. T. (2020). Selfie and self-esteem International Journal of Social Science Research, 8(2), 131-142.
Müller, J. (2021). • Malaysia: Social Media Penetration 2021 | Statista. Https://Www.Statista.Com/Statistics/883712/Malaysia-Social-Media-Penetration/
Nations, D. (2021). What Is Social Media? Https://Www.Lifewire.Com/What-Is-Social-Media-Explaining-The-Big-Trend-3486616
Nesi, J., Choukas-Bradley, S., Maheux, A. J., Roberts, S. R., Sanzari, C. M., Widman, L., & Prinstein, M. J. (2021). Selfie appearance investment and peer feedback concern: Multimethod investigation of adolescent selfie practices and adjustment. Psychology of Popular Media, 10(4), 488.
Piraino, A. B. (2021). Female Self Esteem™: The Selfie Image as a Manifestation of Self-Esteem (Doctoral dissertation, Indiana University of Pennsylvania).
Rahim, N. N., Kamarazman, K. N., Shaharudin, S. A. S., Ibrahim, N. B., Ibrahim, N. S., Fauzi, N. Z. M., ... & Zukri, S. M. (2021). Statistical Analysis of the Factors Affecting Selfie Addiction Among Millennials Using Multiple Regression Analysis. Journal of Mathematics and Computing Science, 7(1), 1-7.
Ramayah, T., Cheah, J., Chuah, F., Ting, H., & Memon, M. A. (2018). Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 3.0: An update and Practical Guide to Statistical Analysis. Handbook of Market Research (2nd edition). Kuala Lumpur: Pearson Malaysia Sdn Bhd
Rashmi, C. P., & Sood, R. S. (2021). Selfie Creating Dual Personalities: A Study of Selfie, Narcissism and social media. Community & Communication Amity School of Communication, 13, 2456–9011. Https://Doi.Org/10.31620/Jccc.06.21/30
Reich, J. (2017). What is editing? Exploring Movie Construction and Production. Retrieved July 12, 2022, from https://milnepublishing.geneseo.edu/exploring-movie-construction-and-production/chapter/7-what-is-editing/#sdfootnote37sym.
Rotolo, A. J., Jr. (2022). Cancel culture in academia: social media self-presentation in the context of imagined surveillance (Order No. 29067215). Available from ProQuest Dissertations & Theses Global. (2654209094). Retrieved from http://search.proquest.com.ezaccess.library.uitm.edu.my/dissertations-theses/cancel-culture-academia-social-media-self/docview/2654209094/se-2?accountid=42518.
Rousseau, A. (2021). Adolescents’ Selfie-Activities and Idealized Online Self-Presentation: An Application of The Sociocultural Model. Body Image, 36, 16–26. Https://Doi.Org/10.1016/J.Bodyim.2020.10.005
Rubin, A. M. (2009). The uses-and-gratifications perspective of media effects. In J. Bryant & M.B. Oliver (Eds.), Media effects: Advances in Theory and Research (pp. 165–184). New York, NY: Routledge
Ruggiero, T. E. (2000). Uses and Gratifications Theory in the 21st Century.
Sekaran, U. and R. Bougie, (2019). Research methods for business: A skill-building approach. 8th Ed., West Sussex, UK: John Wiley & Sons Ltd.
Selfie. Cambridge Dictionary. (2022). Retrieved August 2, 2022, from https://dictionary.cambridge.org/dictionary/english/selfie.
Sorokowski, P., Sorowska, A., Oleszkiewicz, A., Frackowiak, T., Huk, A., & Pisanski, K. (2015). Selfie-posting behaviors are associated with Narcissism in men. Personality and Individual Differences, 85, 123–127.
Souders, B. (2022). What is motivation? A psychologist explains. PositivePsychology.com. Retrieved July 12, 2022, from https://positivepsychology.com/what-is-motivation/.
Stsiampkouskaya, K., Joinson, A., Piwek, L., & Stevens, L. (2021). Imagined Audiences, Emotions, And Feedback Expectations in Social Media Photo Sharing. https://Journals.Sagepub.Com/Doi/Pdf/10.1177/20563051211035692
Sung, Y., Lee, J. A., Kim, E., & Choi, S. M. (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 97, 260-265.
Tan, J. J. (2014). Goffman's Presentation of Self Theory.
Thilina, D., Gunawardane, N., (2019). The effect of perceived risk on the purchase intention of electric vehicles: an extension to the technology acceptance model. Int. J. Electron. Hybrid Veh. (IJEHV) 11, 73–83. https://doi.org/10.1504/ijehv.2019.098717.
Vogel, E. A., Rose, J. P., Okdie, B. M., Eckles, K., & Franz, B. (2015). Who compares and despairs? The effect of social comparison orientation on social media use and its outcomes. Personality and individual differences, 86, 249-256.
Winter, D. G., John, O. P., Stewart, A. J., Klohnen, E. C., and Duncan, L. E. (1998). Traits and motives: toward an integration of two traditions in personality research. Psychol. Rev. 105, 230–250. doi: 10.1037/0033-295X.105.2.230
Yau, JC, & Reich, SM. (2019). It’s Just a Lot of Work: Adolescents’ Self-Presentation Norms and Practices on Facebook and Instagram. Journal of Research on Adolescence, 29(1), 196–209.
Yellowlees, R., Dingemans, A. E., Veldhuis, J., & de Vaate, A. B. (2019). Face yourself (i.e.): Investigating selfie behavior in females with severe eating disorder symptoms. Computers in Human Behavior, 101, 77-83.
You, C., & Liu, Y. (2022). The effect of mindfulness on online self-presentation, pressure, and addiction on social media. Frontiers in Psychology, 13, 1034495.
Yusof, H., Munir, M. F. M. B., & Zolkaply, Z. (2021). Young Adults’ Behavior and Motivations Toward Selfie-Posting. International Journal of Advanced Scientific Research and Management, 6(6), 13. Https://Doi.Org/10.36282/Ijasrm/6.6.2021.1815
Published
2024-04-27
How to Cite
Mohd Ramli, N., Ali, S. A. M., Yunus, N. M., Jailani, S. F. A. K., & Shobri, N. D. M. (2024). Exploring the Phenomenon of Selfie-Posting Behavior among Social Media Users. Information Management and Business Review, 16(1(I)S), 94-105. https://doi.org/10.22610/imbr.v16i1(I)S.3733
Section
Research Paper