Mosque Tourism Satisfaction: A Comparative Study of Malaysia, Thailand, and Indonesia
Keywords:
Islamic tourism, mosque tourism, mosque tourism satisfaction
Abstract
Islamic tourism encompasses the exploration of Islamic history, culture, and religion. One form of Islamic travel is mosque tourism, which involves visiting mosques to appreciate their beauty, history, and culture. Mosque tourism can facilitate cultural exchange, economic growth, historical preservation, and promote respect and understanding between civilizations, leading to a higher level of mosque tourism satisfaction. Understanding the historical, aesthetic, architectural, religious, and cultural significance of a mosque, as well as its accessibility and tourist amenities, are essential components of mosque tourism. This type of tourism encourages intercultural harmony by offering individuals from diverse backgrounds the opportunity to comprehend and respect each other's cultures and religious beliefs. Nonetheless, the growing number of Muslim tourists also poses challenges to the travel industry's efforts to promote mosque tourism, which are explored in this comparative study of Malaysia, Thailand, and Indonesia. These nations have made significant efforts to promote mosque tourism.
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References
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Kettler, E. (2017). Eating with EatWith: Analyzing tourism-sharing economy consumers.
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Khan, F. & Callanan, M. (2017). The ‘halalification’ of tourism. Journal of Islamic Marketing, 8(4), 558-577. https://doi.org/10.1108/JIMA-01-2016-0001
Moghavemi, S., Sulaiman, A., Taha, A. Z., Abd Shukor, M. E., Mustapha, M. Z., Mohtar, M., Jaafar, N. I. & Zakaria, S. B. (2020). Factors contributing to mosque tourism in Malaysia. A research paper funded by Konsortium Institut Halal IPT Malaysia; University of Malaya MOHE grant MO001-2018
Najmaei, M., Mansori, S., Zakaria, Z. & Raueiser, M. (2017). Marketing from an Islamic perspective, tapping into the halal market. Journal of Marketing Management and Consumer Behavior, 1(5), 53-62. https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/download/54/40
Oktadiana, H., Pearce, P. L. & Chon, K. (2016). Muslim travelers’ needs: what don’t we know? Tourism Management Perspectives, 20, 124-130. https://doi.org/10.1016/j.tmp.2016.08.004
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Omer, S. (2010). Some lessons from Prophet Muhammad (SAW) in architecture: The Prophet’s Mosque in Madinah. Intellectual Discourse, 18(1), 115-140. https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/140
Ryan, C. (2016). Halal tourism. Tourism Management Perspectives, 19, 1-10 DOI: 10.1016/j.tmp.2015.12.014
Shafaei, F. & Mohamed, B. (2015). Malaysia’s branding as an Islamic tourism hub: an assessment. GEOGRAFIA Online TM Malaysia Journal of Society and Space, 11(1), 97-106
Shahijan, M. K., Preece, C. N., Rezaei, S. & Ismail, W. K. W. (2014). Examining retailers’ behavior in managing critical points in halal meat handling: a PLS analysis. Journal of Islamic Marketing, 5(3), 446-472. https://doi.org/10.1108/JIMA-10-2013-0070
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Voona, B. H. & Lee, N. (2009). Identifying dimensions of tourist satisfaction for a cultural destination: the case of longhouses in Sarawak (Borneo). International Journal of Business & Society, 10(2), 65-82
Wingett, F. & Turnbull, S. (2017). Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing, 8(4), 642-655. https://doi.org/10.1108/JIMA-01-2016-0002
Yeo, B. L., Mohamed, R. H. N. & Muda, M. (2016). A study of Malaysian customers purchases motivation of halal cosmetics retail products: examining the theory of consumption value and customer satisfaction in Procedia Economics and Finance, 37(16), 176-182. https://doi.org/10.1016/S2212-5671(16)30110-1
Zawawi, M., Ramli, N. & Zaki, S. Z. N. (2017). Understanding the concept of halal for Muslims and its impact on the tourism industry. Malaysian Journal of Consumer and Family Economics, 20(1), 11-21. http://macfea.com.my/?page_id=51
Abror, A., Wardi, Y., Trinanda, O. & Patrisia, D. (2019). The impact of halal tourism, customer engagement on satisfaction: the moderating effect of religiosity. Asia Pacific Journal of Tourism Research, 24(7), 633-643. https://doi.org/10.1080/10941665.2019.1611609
Akhtar, N., Khan, N., Mahroof Khan, M., Ashraf, S., Hashmi, M. S., Khan, M. M. & Hishan, S. S. (2021). Post-COVID-19 Tourism: Will Digital Tourism Replace Mass Tourism? Sustainability, 13, 5352. https://doi.org/10.3390/su13105352
Al-Ansi, A. & Han, H. (2019). Role of halal-friendly destination performances, value, satisfaction, and trust in generating destination image and loyalty. Journal of Destination Marketing and Management, 13, 51-60. https://doi.org/10.1016/j.jdmm.2019.05.007
Al Muhsin, M. A. & Ahmad, N. Z. (2020). The emergence of education 4.0 trends in teaching Arabic Islamic finance curriculum design: a case study. International Journal of Psychosocial Rehabilitation, 23(4), 1019 – 1031. DOI:10.37200/IJPR/V23I4/PR190430
Alrawadieh, Z., Prayag, G., Alrawadieh, Z. & Alsalameen, M. (2019). Self-identification with a heritage tourism site, visitors’ engagement, and destination loyalty: the mediating effects of overall satisfaction. Service Industries Journal, 39, 1-18. https://doi.org/10.1080/02642069.2018.1564284
Amin, H., Abdul-Rahman, A. R. & Razak, D. A. (2014). Theory of Islamic consumer behavior: an empirical study of consumer behavior of Islamic mortgage in Malaysia. Journal of Islamic Marketing, 5(2), 273-301. https://doi.org/10.1108/JIMA-06-2013-0042
Battour, M. (2018). Muslim Travel Behavior in Halal Tourism World’s Largest Science, Technology & Medicine Open Access Book Publisher, In INTECH. DOI:10.5772/intechopen.70370
Bogan, E. & Sar??s?k, M. (2019). Halal tourism: conceptual and practical challenges. Journal of Islamic Marketing, 10(1), 87-96. https://doi.org/10.1108/JIMA-06-2017-0066
Brandano, M. G., Osti, L. & Pulina, M. (2019). How do motivations and satisfaction influence wine tourists’ loyalty? An analysis of the Italian case. International Journal of Culture, Tourism and Hospitality Research, 13(1), 55-69. https://doi.org/10.1108/IJCTHR-04-2018-0054
Chiang, C. C., Wang, M. Y., Lee, C. F. & Chen, Y. C. (2015). Assessing travel motivations of cultural tourists: a factor-cluster segmentation analysis. Journal of Information and Optimization Sciences, 36(3), 269-282. https://doi.org/10.1080/02522667.2014.996028
Devesa, M. & Palacios, A. (2010). The role of motivation in visitor satisfaction: empirical evidence in rural tourism. Tourism Management, 31(4), 547-552. https://doi.org/10.1016/j.tourman.2009.06.006
Galuh, L. (2021). Mosques in Indonesia: 5 Magnificent Mosques You Shouldn’t Miss
Gok, T. & Sayin, K. (2015). South Korean tourists' expectations, satisfaction, and loyalty relationship. International Journal of Humanities and Social Sciences, 9(8), 2850-2855
Gökbulut Özdemir, Ö. & Özdemir, M. T. (2023). The Role of COVID-19 on Sustainability in the Tourism Industry Through Green Marketing Perspective and A Conceptual Model Proposal on Virtual Reality Tourism. Pazarlama ve Pazarlama Ara?t?rmalar? Dergisi, 16 (1), 221-244. Retrieved from https://dergipark.org.tr/en/pub/ppad/issue/75674/1216931
Hanifah, F. A. (2018). The influence of push motivation, pull motivation and Islamic norm practice on Muslim tourist satisfaction and destination. Loyalty, Repository.Uin.jkt.ac.id
Adriani, H., Saleh, I., Syahadat, M. R., Patih, T. and Putra, T. P. (2022). The Mosque as a Hybrid Space: A Place for Worship and Tourism” in International Conference: Transdisciplinary Paradigm on Islamic Knowledge, KnE Social Sciences, 538, 538–548. DOI 10.18502/kss.v7i8.10772
Hassani, A. & Moghavvemi, S. (2019). Muslims’ travel motivations and travel preferences: the impact of motivational factors on Islamic service, hedonic and product preferences. Journal of Islamic Marketing, 11(2), 344-367. DOI:10.1108/JIMA-11-2018-0215
Henderson, J. (2003). Ethnic heritage as a tourist attraction: The Peranakans of Singapore. International Journal of Heritage Studies, 9(1), 27-44. https://doi.org/10.1080/1352725022000056613
GayaTravel. (Producer). (2021). Understanding Muslim-friendly Tourism: Islamic Tourism Centre” [Website]. https://itc.gov.my/wp-content/uploads/2021/09/PG_30-42_GTN16.2_SF_ITC.pdf
Jia, X. & Chaozhi, Z. (2020). Halal tourism”: is it the same trend in non-Islamic destinations with Islamic destinations? Asia Pacific Journal of Tourism Research, 25(2), 189-204. https://doi.org/10.1080/10941665.2019.1687535
Kalebos, F. (2016). Factors affecting the satisfaction of tourists visiting archipelago tourist areas. (Kalebos) 489. Journal of Business Research and Management, Special Edition, 4(3), 489-502. https://doi.org/10.34104/ijma.020.061073
Kessler, K. (2015). Conceptualizing mosque tourism: a central feature of Islamic and religious tourism. International Journal of Religious Tourism and Pilgrimage, 3(2), 11-32. https://arrow.tudublin.ie/ijrtp/vol3/iss2/2
Kettler, E. (2017). Eating with EatWith: Analyzing tourism-sharing economy consumers.
Current Issues in Tourism, 22(9), 1062-1075.
Khan, F. & Callanan, M. (2017). The ‘halalification’ of tourism. Journal of Islamic Marketing, 8(4), 558-577. https://doi.org/10.1108/JIMA-01-2016-0001
Moghavemi, S., Sulaiman, A., Taha, A. Z., Abd Shukor, M. E., Mustapha, M. Z., Mohtar, M., Jaafar, N. I. & Zakaria, S. B. (2020). Factors contributing to mosque tourism in Malaysia. A research paper funded by Konsortium Institut Halal IPT Malaysia; University of Malaya MOHE grant MO001-2018
Najmaei, M., Mansori, S., Zakaria, Z. & Raueiser, M. (2017). Marketing from an Islamic perspective, tapping into the halal market. Journal of Marketing Management and Consumer Behavior, 1(5), 53-62. https://journal-of-marketing-management-and-consumer-behavior.com/index.php/JMMCB/article/download/54/40
Oktadiana, H., Pearce, P. L. & Chon, K. (2016). Muslim travelers’ needs: what don’t we know? Tourism Management Perspectives, 20, 124-130. https://doi.org/10.1016/j.tmp.2016.08.004
Othman, N. I., Ismail, N. A. & Yunos, M. Y. M. (2015). Development of cultural heritage tourism: issues and challenges. Advances in Environmental Biology, 9(4), 219-221. https://doi.org/10.1051/shsconf/20141201059
Omer, S. (2010). Some lessons from Prophet Muhammad (SAW) in architecture: The Prophet’s Mosque in Madinah. Intellectual Discourse, 18(1), 115-140. https://journals.iium.edu.my/intdiscourse/index.php/id/article/view/140
Ryan, C. (2016). Halal tourism. Tourism Management Perspectives, 19, 1-10 DOI: 10.1016/j.tmp.2015.12.014
Shafaei, F. & Mohamed, B. (2015). Malaysia’s branding as an Islamic tourism hub: an assessment. GEOGRAFIA Online TM Malaysia Journal of Society and Space, 11(1), 97-106
Shahijan, M. K., Preece, C. N., Rezaei, S. & Ismail, W. K. W. (2014). Examining retailers’ behavior in managing critical points in halal meat handling: a PLS analysis. Journal of Islamic Marketing, 5(3), 446-472. https://doi.org/10.1108/JIMA-10-2013-0070
Toyib, M. (2009). Perspektif hukum Islam terhadap relasi perjanjian kerja buruh migran Indonesia dengan perlindungan atas hak-hak keluarganya: studi analisis terhadap pasal 55 UU No. 39 tahun 2004 tentang PPTKLN (Doctoral dissertation, IAIN Sunan Ampel Surabaya)
Trupp, A. & Dolezal, C. (2020). Tourism and the Sustainable Development Goals in Southeast Asia. Austrian Journal of South-East Asian Studies, 13, 1-16. 10.14764/10.ASEAS-0026
Vérain, L. (2015). Tourist Motives, Expectations and Satisfaction. Published Master Thesis. Gelderland (Netherlands): Wageningen University
Voona, B. H. & Lee, N. (2009). Identifying dimensions of tourist satisfaction for a cultural destination: the case of longhouses in Sarawak (Borneo). International Journal of Business & Society, 10(2), 65-82
Wingett, F. & Turnbull, S. (2017). Halal holidays: exploring expectations of Muslim-friendly holidays. Journal of Islamic Marketing, 8(4), 642-655. https://doi.org/10.1108/JIMA-01-2016-0002
Yeo, B. L., Mohamed, R. H. N. & Muda, M. (2016). A study of Malaysian customers purchases motivation of halal cosmetics retail products: examining the theory of consumption value and customer satisfaction in Procedia Economics and Finance, 37(16), 176-182. https://doi.org/10.1016/S2212-5671(16)30110-1
Zawawi, M., Ramli, N. & Zaki, S. Z. N. (2017). Understanding the concept of halal for Muslims and its impact on the tourism industry. Malaysian Journal of Consumer and Family Economics, 20(1), 11-21. http://macfea.com.my/?page_id=51
Published
2023-11-12
How to Cite
Azizan, M., Zulkeflli, A., Khadar, Z., Noor, S., & Roslan, E. S. (2023). Mosque Tourism Satisfaction: A Comparative Study of Malaysia, Thailand, and Indonesia. Information Management and Business Review, 15(4(SI)I), 369-380. https://doi.org/10.22610/imbr.v15i4(SI)I.3611
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Research Paper
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