Marketing Orientation, Customer Orientation, Entrepreneurship Education and Women Entrepreneurship Sustainability in Small and Medium-Sized Enterprises (SMEs) in Malaysia
Abstract
The focal point of the examination included investigating the achievement factors among women entrepreneurs in the province of Malaysia. This paper explored to what degree a few factors, entrepreneurship education management, customer orientation and marketing orientation can clarify its commitment towards turning out to be effective women entrepreneurship visionary. Women entrepreneurs have been progressively mainstreamed into advancement forms, and by assuming an assortment of jobs at the family, network and society levels, they have had the option to add to national improvement and thriving. Reflecting dynamically expanded political will, progressive Malaysian advancement plans have put a more prominent accentuation on mainstreaming women entrepreneurs in national improvement through certifiable multi-sectoral approaches and projects. Gender orientation as an advancement center was first referenced in the Third Malaysia Plan (1976–1980), which supported the dynamic interest of women entrepreneurs being developed and their commitment to the economy. The job of Women entrepreneurs in neediness destruction was given acknowledgment under the Fifth Malaysia Plan when social projects to elevate the state of women were supplanted by monetary projects. The results show that the regression analysis on entrepreneurship education management, customer orientation and market strategy affect the sustainability of SMEs. Numerous studies have been undertaken to evaluate the effects of various elements on women's entrepreneurial success, but our study looked into several entrepreneurship education management, customer orientation and market strategy factors towards women's entrepreneurship sustainability that have largely gone unexplored, particularly in Malaysia. The current study further adds to the previous literature by providing empirical evidence.
Downloads
References
Diehl, M. (2016). Teachers' and learners' experiences of entrepreneurial education: practice and challenges in relation to visible and invisible pedagogy. Problems of education in the 21st century, 73(73), 27-44.
Haruna, A. I. (2022). Determining the Necessary Requirements for Developing a Business-to-Business Application: A Consultancy-Based Analysis. European Journal of Humanities and Social Sciences, 2(1), 36-47.
Hosseininia, G. & Ramezani, A. (2016). Factors influencing sustainable entrepreneurship in small and medium-sized enterprises in Iran: A case study of the food industry. Sustainability, 8(10), 1010.
Jenkins, H. (2009). A ‘business opportunity’ model of corporate social responsibility for small and medium?sized enterprises. Business ethics: A European Review, 18(1), 21-36.
Kala, M. & Sharma, A. (2010). Traditional Indian beliefs: a key toward sustainable living. The Environmentalist, 30(1), 85-89.
Kassarjian, H. (1971). Incorporating ecology into marketing strategy: The case of air pollution. Journal of Marketing, 35, 61 – 65.
Lackeus, M. (2015). Entrepreneurship in education: What, why, when, how. Entrepreneurship 360 background paper. Local Economic and Employment Development (LEED) and Organization for Economic Co-operation and Development (OECD).
Labonne, J. (2006). A Comparative Analysis of the Environmental Management, Performance and Innovation of SMEs and Larger Firms. CL Conseil: European Commission - Directorate of General Environment.
Master card. (2018). Master card Index of Women Entrepreneurs (MIWE) 2018.
Malaysia, S. M. E. C. O. R. P. (2020). SME MASTERPLAN 2012-2020.
Moldova. (2015). Promoting environmental performance of SMEs. EaPGreen Partnership for Environment and Growth.
Pauca, M. A. V., Vásquez, M. E. Z., Acobo, R. Y. C. & Gonzáles, J. L. A. (2022). Factors that influence the decision of Peruvian women to become entrepreneurs. Revista Venezolana de Gerencia: RVG, 27(8), 1036-1047.
Rashid, I. M. A., Rani, M. J. A., Yusuf, B. N. M. & Shaari, M. S. (2015). The Impact of Service Quality and Customer Satisfaction on Customer's Loyalty: Evidence from Fast Food Restaurant of Malaysia. International Journal of Information, Business and Management, 7(4), 201.
Soto-Acosta, P., Cismaru, D. M., V?t?m?nescu, E. M. & Ciochin?, R. S. (2016). Sustainable entrepreneurship in SMEs: A business performance perspective. Sustainability, 8(4), 342.
Yifu, L. J. & Wang, X. (2022). Dual circulation: A new structural economics view of development. Journal of Chinese Economic and Business Studies, 20(4), 303-322.
Copyright (c) 2023 Nor Hamiza Mohd Noor, Intan Maizura Abd Rashid, Noraishah Kamarolzaman, Nor Azmawati Husain, Hamidah Binti Norman
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.