WAQF and Tourism Industry Sustainability: Post-Pandemic COVID-19

  • Shafinar Ismail Universiti Teknologi MARA Cawangan Melaka
  • Mohammed Izzuddin Ismail Universiti Teknologi MARA Cawangan Melaka
  • Putri Aliah Mohd Hidzir Universiti Teknologi MARA Cawangan Melaka
  • Suzila Ismail Universiti Utara Malaysia
Keywords: COVID-19; waqf; tourism; social-cultural pillar; survey.

Abstract

This study attempts to address whether waqf fund, social-cultural, or transversal pillars can contribute to tourism industry sustainability after the COVID-19 pandemic for both Malaysia and Indonesia. Questionnaires were distributed online to the employees who work in the tourism industry. The result indicates that the social-cultural pillar should be the focus of Malaysia and Indonesia for the tourism industry's sustainability after the COVID-19 pandemic. The responses obtained reveal that the respondents believed that better local facilities and infrastructure could improve the social-cultural pillar; therefore, it can pull tourists to travel again. This study contributes to the body of knowledge by conforming that the social-cultural pillar is essential for the tourism sector's Sustainability in both countries. This idea benefits the policymakers, the tourism industry itself, and other stakeholders because it provides an improved understanding of the importance of the social-cultural pillar for the Sustainability of the tourism industry. This study offers useful insight into waqf and tourism industry sustainability in the post-pandemic COVID-19 in Malaysia and Indonesia.

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Published
2023-10-08
How to Cite
Ismail, S., Ismail, M. I., Mohd Hidzir, P. A., & Ismail, S. (2023). WAQF and Tourism Industry Sustainability: Post-Pandemic COVID-19. Information Management and Business Review, 15(3(I), 429-440. https://doi.org/10.22610/imbr.v15i3(I).3553
Section
Research Paper