Understanding Customer Intention to Use E-Payment for Online Shopping

  • Noorain Mohd Nordin Universiti Teknologi MARA Cawangan Melaka
  • Nurul Azlinda Chek Talib Universiti Teknologi MARA Cawangan Melaka
  • Nornajihah Nadia Hasbullah Universiti Teknologi MARA Cawangan Melaka
  • Hazalinda Harun Universiti Teknologi MARA Cawangan Melaka
  • Suraya Hamimi Mastor Universiti Teknologi MARA Cawangan Melaka
  • Fariha Aiza Ramly Universiti Teknologi MARA Cawangan Melaka
DOI: https://doi.org/10.22610/imbr.v15i3(I).3544
Keywords: E-Payment, Customer Intention, Online shopping, Perceived Security and Social Influence

Abstract

The emergence of e-commerce has sparked a huge change in consumer behavior, transforming how individuals purchase and conduct transactions. E-payment has become a pillar of this digital transition. However, some customers are still hesitant to adopt e-payment despite its advantages. This paper aims to unravel the factors influencing customer intentions to use e-payment for online shopping. Based on a review of existing literature on the Technology Acceptance Model (TAM Model) and additional external factors, a proposed model was developed to test consumer's intention to use e-payment for online shopping. The result of this study would be useful to understand consumers’ behaviors in employing electronic transactions when making payments for online purchases. This paper also provides valuable insights for e-payment service providers and online retailers on how to promote sustainable online shopping in the future.

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Published
2023-10-08
How to Cite
Nordin, N. M., Talib, N. A. C., Hasbullah, N. N., Harun, H., Mastor, S. H., & Ramly, F. A. (2023). Understanding Customer Intention to Use E-Payment for Online Shopping. Information Management and Business Review, 15(3(I), 341-346. https://doi.org/10.22610/imbr.v15i3(I).3544
Issue
Vol 15 No 3(I) (2023)
Section
Research Paper

Copyright (c) 2023 Noorain Mohd Nordin, Nurul Azlinda Chek Talib, Nornajihah Nadia Hasbullah, Hazalinda Harun, Suraya Hamimi Mastor, Fariha Aiza Ramly

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