Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y

DOI: https://doi.org/10.22610/imbr.v15i3(I).3520
Keywords: Reusable eco-friendly shopping bags, sustainability, theory of planned behavior, Gen-Y

Abstract

Reusable eco-friendly shopping bag usage among consumers in Malaysia as well as in the world is on the rise considering the requirement for environmental sustainability. Therefore, this study explores the Gen-Y intention towards reusable eco-friendly shopping bags and finds the reasons for them to buy and use them. Data was collected from 385 Malaysian Gen-Y in Kuala Lumpur via structured questionnaires. Applying the Theory of Planned Behavior, this study's results demonstrated that many respondents were not aware of the reusable eco-friendly shopping bags. The findings also highlight that the shopping bag price and design influence the intention to use reusable eco-friendly shopping bags. The results of this study will be useful not only for policymakers, NGOs, and business owners but also for marketers to find ways to improve their marketing policies and create awareness among consumers.

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Published
2023-10-08
How to Cite
Ishak, M. F., Mahbob, N. N., & Hasim, M. A. (2023). Determinants of Using Reusable Eco-Friendly Shopping Bags among Gen-Y. Information Management and Business Review, 15(3(I), 115-123. https://doi.org/10.22610/imbr.v15i3(I).3520
Issue
Vol 15 No 3(I) (2023)
Section
Research Paper

Copyright (c) 2023 Mohd Fikri Ishak, Nur Nadiah Mahbob, Muhammad Asyraf Hasim

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