The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia

  • Nur Nadiah Mahbob UNITAR International University
  • Muhammad Asyraf Hasim Universiti Tun Hussein Onn Malaysia
  • Mohd Fikri Ishak Universiti Teknologi MARA
DOI: https://doi.org/10.22610/imbr.v15i3(I).3516
Keywords: Perceived risk, financial risk, product risk, convenience risk, non-delivery risk, online purchase intention, millennials

Abstract

This study investigates perceived risk factors that influence online purchase intention among Millennials in Malaysia. The study examined several predictor variables, namely financial risks, product risks, and non-delivery risks, whereas the result variable under investigation was online purchase intention. The study employs structured questionnaires verified for data collection through face and content validity. The data were analyzed using descriptive statistics through the Statistical Package for Social Sciences (SPSS) version 23. Multiple regression analysis was conducted to ascertain the association between the predictor factors and the outcome variable. The findings indicate a significant relationship between the predictor variables, namely financial risks, product risks, and non-delivery risks, and the outcome variable. The analysis shows that non-return risks exhibited the highest association with online purchase intention. The findings of this study offer significant contributions to the advancement of future research and the enhancement of online entrepreneurs' ability to optimize their online operations and give enhanced consumer value experiences.

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Published
2023-10-08
How to Cite
Mahbob, N. N., Hasim, M. A., & Ishak, M. F. (2023). The Influence of Perceived Risk Factors on Online Purchase Intention among Millennials in Malaysia. Information Management and Business Review, 15(3(I), 50-58. https://doi.org/10.22610/imbr.v15i3(I).3516
Issue
Vol 15 No 3(I) (2023)
Section
Research Paper

Copyright (c) 2023 Nur Nadiah Mahbob, Muhammad Asyraf Hasim, Mohd Fikri Ishak

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