Digital Banking Adoption Intention Model in Malaysia: A Pilot Study

  • Siti Norbaya Mohd Rashid Universiti Teknologi MARA
  • Shereen Noranee Universiti Teknologi MARA
  • Azlin Zanariah Bahtar Universiti Teknologi MARA
DOI: https://doi.org/10.22610/imbr.v15i3(SI).3480
Keywords: Adoption Intention, Digital Banking, Performance Expectancy, Effort Expectancy, Facilitating Condition, Hedonic Motivation, Price Value, Social Influence

Abstract

Digital banking is a form of self-service for consumers to obtain information and complete banking transactions via electronic banking. The transactions that are carried out will be conducted independently, eliminating the need to visit bank locations physically. Therefore, the objective of this study is to investigate the reflective measurement model of the adoption intention model for digital banking among individuals who already have bank accounts. In the course of this research, a pilot study was carried out in the Klang Valley, and it involved 55 people who had bank accounts. The data collected were then analyzed using Structural Equation Modelling with Partial Least Square (PLS) for the reflective measurement model. A total of 34 items are used to measure the six different dimensions, which are referred to as performance expectancy, effort expectancy, social influence, facilitating condition, hedonic motivation, and price value, respectively. The measurement of adoption intention then consists of 6 items. The finding showed that an assessment of factor loading, composite reliability, average variance extracted, and discriminant validity was carried out to validate the reliability and validity of the measuring items. This study is one of many that have been done to determine the factors that influence a person's desire to embrace a new technology or practice; however, this study looks at the topic from the user's point of view.

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Published
2023-09-17
How to Cite
Mohd Rashid, S. N., Noranee, S., & Bahtar, A. Z. (2023). Digital Banking Adoption Intention Model in Malaysia: A Pilot Study. Information Management and Business Review, 15(3(SI), 244-250. https://doi.org/10.22610/imbr.v15i3(SI).3480
Issue
Vol 15 No 3(SI) (2023)
Section
Research Paper

Copyright (c) 2023 Siti Norbaya Mohd Rashid, Shereen Noranee, Azlin Zanariah Bahtar

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