Factors Influencing Technology Usage among Event Attendees

  • Nurakmal Ramli Universiti Teknologi MARA
  • Azmatun Nadiah Hamdan Universiti Teknologi MARA
  • Syafiqah Mohd Razani Universiti Teknologi MARA
  • Ezza Ezzati Ramli Universiti Teknologi MARA
  • Syahirah Salsagap Universiti Teknologi MARA
  • Fitri Aimal Nasaruddin Universiti Teknologi MARA
  • Muhammad Nabil Hazizan Universiti Teknologi MARA
DOI: https://doi.org/10.22610/imbr.v15i3(SI).3465
Keywords: Memorable Experience, Perceived Value, Enjoyment, Technology Usage, Event Attendees, Event Organization

Abstract

The digital proliferation and business innovation where ICT plays an important role in enhancing event experiences, has transformed the event industry to fundamentally deal with understanding the attendees' experience at events. The purpose of this study is to examine the factors that contribute to event technology usage among event attendees and how it influences them. A total of 202 sets of data were collected from the event management students in UiTM Puncak Alam through a convenience sampling approach from several online platforms. The results were analyzed using SPSS by conducting reliability analysis, correlation analysis, and regression analysis. The result of this study found that there was a significant relationship between memorable experiences, perceived value, and enjoyment of technology usage. The limitations, recommendations, and implications of the study were suggested for future research.

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Published
2023-09-17
How to Cite
Ramli, N., Hamdan, A. N., Mohd Razani, S., Ramli, E. E., Salsagap, S., Nasaruddin, F. A., & Hazizan, M. N. (2023). Factors Influencing Technology Usage among Event Attendees. Information Management and Business Review, 15(3(SI), 126-131. https://doi.org/10.22610/imbr.v15i3(SI).3465
Issue
Vol 15 No 3(SI) (2023)
Section
Research Paper

Copyright (c) 2023 Nurakmal Ramli, Azmatun Nadiah Hamdan, Syafiqah Mohd Razani, Ezza Ezzati Ramli, Syahirah Salsagap, Fitri Aimal Nasaruddin, Muhammad Nabil Hazizan

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