The Effect of Social Media Influencers on Fashion Counterfeit Purchase Intention among Young Generation
Keywords:
Social Media Influencer (SMI), inspiring, technical skills, enjoyability, similarity, informativeness, credibility, counterfeit purchase intention
Abstract
This study aims to examine the effect of social media influencers on fashion counterfeit purchase intention among the young generation. Social Media Influencer (SMI) has been a dominant marketing trend and businesses heavily invest in SMIs to carry out promotional activities. However, the dimensions of SMI have not been examined widely on fashion counterfeit purchase intention among the young generation. A total of six dimensions of SMI namely, inspiring, technical skills, enjoyability, similarity, informativeness and credibility were used for this study. Data was collected from 389 young generations via online techniques. The findings show that technical skills and informativeness significantly influence counterfeit purchase intention among the young generation. The findings of the study are useful for policymakers to control social media influencers.
Downloads
Download data is not yet available.
References
Abraham, J., Takwin, B., & Suleeman, J. (2018). Counterfeit self: A confirmatory factor analysis among Indonesians. Kasetsart Journal of Social Sciences. https://doi.org/10.1016/j.kjss.2017.07.011
Alhouti, S., Wright, S. A., & Baker, T. L. (2021). Customers need to relate: The conditional warm glow effect of CSR on negative customer experiences. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.11.047
Amenuvor, F. E., Owusu-Antwi, K., Bae, S.-C., Shin, S. K. S., & Basilisco, R. (2019). Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness 0and Perceived Price. International Journal of Scientific Research and Management. https://doi.org/10.18535/ijsrm/v7i10.em05
Andersch, H., Arnold, C., Seemann, A. K., & Lindenmeier, J. (2019). Understanding ethical purchasing behavior: Validation of an enhanced stage model of ethical behavior. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.02.004
Arli, D., & Tjiptono, F. (2017). God and green: Investigating the impact of religiousness on green marketing. International Journal of Nonprofit and Voluntary Sector Marketing. https://doi.org/10.1002/nvsm.1578
Arli, D., Tjiptono, F., & Porto, R. (2015). The impact of moral equity, relativism and attitude on individuals’ digital piracy behavior in a developing country. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-09-2013-0149
Arvanitis, A. (2017). Autonomy and morality: A Self-Determination Theory discussion of ethics. New Ideas in Psychology. https://doi.org/10.1016/j.newideapsych.2017.06.001
Bernama. (2018, March 22). Illicit trade costing Malaysia almost RM8 billion a year. Https://Www.Nst.Com.My/Business/2018/03/348143/Illicit-Trade-Costing-Malaysia-Almost-Rm8-Billion-Year.
Bhatia, V. (2018). Examining consumers’ attitude towards purchase of counterfeit fashion products. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-10-2017-0177
Bian, X., Wang, K. Y., Smith, A., & Yannopoulou, N. (2016). New insights into unethical counterfeit consumption. Journal of Business Research, 69(10), 4249–4258. https://doi.org/10.1016/j.jbusres.2016.02.038
Bombaerts, G., & Spahn, A. (2021). Simplify! Using self-determination theory to prioritize the redesign of ethics and history of technology course. European Journal of Engineering Education. https://doi.org/10.1080/03043797.2019.1702924
Boon Chui, C., & Zahin bin Mohd Yusof, M. (2017). The Counterfeit Goods Conundrum: An Analysis of Demand Situation among Malaysian Consumers. In Journal of International Business, Economics and Entrepreneurship.
Bupalan, K., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Consumers’ repurchase intention towards counterfeit products. International Journal of Supply Chain Management, 8(3), 973–981.
Chen, J., Teng, L., Liu, S., & Zhu, H. (2015). Anticipating regret and consumers’ preferences for counterfeit luxury products. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2014.09.012
Cheng San, A. N., & Yee, C. J. (2012). Behavioral Loyalty and Attitudinal Loyalty: Malaysian’s Intention on Counterfeit Clothing and Footwear. Journal of Public Administration and Governance. https://doi.org/10.5296/jpag.v2i1.1350
Chiu, W., & Leng, H. K. (2016). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-02-2015-0031
Chui, C. B., & Yusuf, M. Z. M. (2017). The counterfeit goods conundrum: An analysis of demand situation among Malaysian consumers. Journal of International Business, Economics and Entrepreneurship.
Curren, R., & Ryan, R. M. (2020). Moral self-determination: The nature, existence, and formation of moral motivation. Journal of Moral Education. https://doi.org/10.1080/03057240.2020.1793744
Dave, W., N, S. G., Tim, M., & Patricia, S. (2013). Self-determination theory and consumer behavioral change: Evidence from a household energy-saving behavior study. Journal of Environmental Psychology.
de Klerk, H. M., Kearns, M., & Redwood, M. (2019). Controversial fashion, ethical concerns and environmentally significant behavior: The case of the leather industry. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-05-2017-0106
Eisend, M., & Schuchert-Güler, P. (2006). Explaining counterfeit purchases: A review and preview. Academy of Marketing Science Review.
Fishbein, M., & Ajzen, I. (1975). Chapter 1. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. In Reading, MA: Addison-Wesley. https://doi.org/10.1017/CBO9781107415324.004
Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.12.008
Gao, W., Liu, Y., Liu, Z., & Li, J. (2018). How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory. Behavior and Information Technology. https://doi.org/10.1080/0144929X.2018.1484514
Gilal, F. G., Zhang, J., Gilal, N. G., & Gilal, R. G. (2019). Linking self-determined needs and word of mouth to consumer e-waste disposal behavior: A test of basic psychological needs theory. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1744
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate data analysis: Pearson New International Edition (7th Edition). In Edinburgh Gate Harlow, Pearson Education Limited.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review. https://doi.org/10.1108/EBR-11-2018-0203
Harun, A., Mahmud, M., Othman, B., Ali, R., & Ismael, D. (2020). Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude. Management Science Letters, 10(1), 13–28. https://doi.org/10.5267/j.msl.2019.8.019
Hashim, N. M. H. N., Shah, N. U., & Omar, N. A. (2018). Does counterfeit product quality lead to involvement and purchase intentions? The moderating effects of brand image and social interaction. International Journal of Economics and Management, 12(2), 607–620.
Hirschmann, R. (2020). Share of the population older than 65 years in Malaysia from 2014 to 2020. Statista.
Huang, C. H., Lings, I., Beatson, A., & Chou, C. Y. (2018). Promoting consumer environmental friendly purchase behavior: a synthesized model from three short-term longitudinal studies in Australia. Journal of Environmental Planning and Management. https://doi.org/10.1080/09640568.2017.1381590
Hussain, A., Kofinas, A., & Win, S. (2017). Intention to Purchase Counterfeit Luxury Products: A Comparative Study Between Pakistani and the UK Consumers. In Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2017.1361881
Jiang, Y., Miao, M., Jalees, T., & Zaman, S. I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China. Asia Pacific Journal of Marketing and Logistics, 31(3), 647–669. https://doi.org/10.1108/APJML-05-2018-0190
Jiang, Y., Xiao, L., Jalees, T., Naqvi, M. H., & Zaman, S. I. (2018). Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan. Emerging Markets Finance and Trade. https://doi.org/10.1080/1540496X.2018.1480365
Kanat-Maymon, Y., Benjamin, M., Stavsky, A., Shoshani, A., & Roth, G. (2015). The role of basic need fulfillment in academic dishonesty: A self-determination theory perspective. Contemporary Educational Psychology. https://doi.org/10.1016/j.cedpsych.2015.08.002
Kaufmann, H. R., Loureiro, S. M. C., & Manarioti, A. (2016). Exploring behavioral branding, brand love and brand co-creation. Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-06-2015-0919
Khan, S., & Fazili, A. I. (2019). Does the Need for Social Status among Price Conscious Consumers Induce the Consumption of Counterfeit Luxury Brands? Journal of Business and Management.
Ki, C. W. ‘Chloe,’ Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102133
Kim, E., & Drumwright, M. (2016). Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2016.06.025
Koen, J., van Vianen, A. E. M., van Hooft, E. A. J., & Klehe, U. C. (2016). How experienced autonomy can improve job seekers’ motivation, job search, and chance of finding reemployment? Journal of Vocational Behavior. https://doi.org/10.1016/j.jvb.2016.07.003
Koklic, M. K. (2011). Non-deceptive counterfeiting purchase behavior: Antecedents of attitudes and purchase intentions. Journal of Applied Business Research. https://doi.org/10.19030/jabr.v27i2.4145
Kozar, J. M., & Marcketti, S. B. (2011). Examining ethics and materialism with purchase of counterfeits. Social Responsibility Journal. https://doi.org/10.1108/17471111111154536
Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. In Appetite. https://doi.org/10.1016/j.appet.2019.104402
Lee, S., & Pounders, K. R. (2019). Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.04.039
Li, T., & Seaton, B. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2014.967903
Liao, C. H., & Hsieh, I. Y. (2013). Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones. Journal of Business Ethics, 114(3), 409–424. https://doi.org/10.1007/s10551-012-1358-7
Liao, G. Y., Pham, T. T. L., Cheng, T. C. E., & Teng, C. I. (2020). Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2019.09.016
Lin, A. J., Li, E. Y., & Lee, S. Y. (2018). Dysfunctional customer behavior in cross-border e-commerce: A Justice-affect-behavior model. Journal of Electronic Commerce Research.
Lynch, P., & Dibben, M. (2016). Exploring motivations for adventure recreation events: a New Zealand study. Annals of Leisure Research. https://doi.org/10.1080/11745398.2015.1031804
Macho, S., & Ledermann, T. (2011). Estimating, Testing, and Comparing Specific Effects in Structural Equation Models: The Phantom Model Approach. Psychological Methods. https://doi.org/10.1037/a0021763
Marcketti, S. B., & Shelley, M. C. (2009). Consumer concern, knowledge and attitude towards counterfeit apparel products. International Journal of Consumer Studies. https://doi.org/10.1111/j.1470-6431.2009.00748.x
Mohammed, A. H., Blebil, A., Dujaili, J., & Hassan, B. A. R. (2021). Perception and attitude of adults toward cosmetic products amid COVID-19 pandemic in Malaysia. Journal of Cosmetic Dermatology. https://doi.org/10.1111/jocd.14147
Morse, B. L., & Repsha, C. L. (2021). Pretty Poisonous: How Counterfeit Cosmetics Can Be Toxic to Student Skin. NASN School Nurse (Print). https://doi.org/10.1177/1942602X20921524
Ong Lai Teik, D., Chiang Tong Seng, T., & Pung Xin-Yi, A. (2015). To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia. International Conference on Marketing and Business Development Journal.
Penz, E., Schlegelmilch, B. B., & Stottinger, B. (2009). Voluntary purchase of counterfeit products: Empirical evidence from four countries. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530802125456
Perera, H. N. (2013). A novel approach to estimating and testing specific mediation effects in educational research: explication and application of Macho and Ledermann’s (2011) phantom model approach. International Journal of Quantitative Research in Education. https://doi.org/10.1504/ijqre.2013.055640
Phau, I., Sequeira, M., & Dix, S. (2009). Consumers’ willingness to knowingly purchase counterfeit products. Direct Marketing. https://doi.org/10.1108/17505930911000865
Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing. https://doi.org/10.1057/jt.2008.25
Quoquab, F., Pahlevan, S., Mohammad, J., & Thurasamy, R. (2017). Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-09-2016-0169
Rodgers, W. M., Markland, D., Selzler, A. M., Murray, T. C., & Wilson, P. M. (2014). Distinguishing perceived competence and self-efficacy: An example from exercise. Research Quarterly for Exercise and Sport. https://doi.org/10.1080/02701367.2014.961050
Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology. https://doi.org/10.1006/ceps.1999.1020
Samaddar, K., & Menon, P. (2020). Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda. Journal of Strategic Marketing, 00(00), 1–24. https://doi.org/10.1080/0965254X.2020.1772348
Schösler, H., de Boer, J., & Boersema, J. J. (2014). Fostering more sustainable food choices: Can Self-Determination Theory Help? Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2014.01.008
Shahid, S., & Paul, J. (2021). Intrinsic motivation of luxury consumers in an emerging market. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102531
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research. Journal of Consumer Research. https://doi.org/10.1086/209170
Shulga, L. V., & Busser, J. A. (2020). Customer acceptance of four types of hospitality value propositions. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2019.102388
Song, L., Meng, Y., Chang, H., Li, W., & Tan (Frank), K. (2021). How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.02.046
Sun, Y., & Liang, C. (2020). Factors Determining Consumers’ Purchase Intentions Towards Dried Fruits. International Journal of Fruit Science. https://doi.org/10.1080/15538362.2020.1774477
Teik, D. O. L., Kamaruddin, A. K. A. bin, Bulathsinhalage, C. N., & Seneviratne, L. A. (2013). The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013.
Trinh, V.-D., & Phau, I. (2012). The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review. Contemporary Management Research. https://doi.org/10.7903/cmr.11156
Wakeman, S. W., Moore, C., & Gino, F. (2019). A counterfeit competence: After the threat, cheating boosts one’s self-image. Journal of Experimental Social Psychology. https://doi.org/10.1016/j.jesp.2019.01.009
Webster, R. J., Morrone, N., & Saucier, D. A. (2021). The effects of belief in pure good and belief in pure evil on consumer ethics. Personality and Individual Differences. https://doi.org/10.1016/j.paid.2021.110768
White, C. (2015). The impact of motivation on customer satisfaction formation: a self-determination perspective. European Journal of Marketing. https://doi.org/10.1108/EJM-08-2014-0501
Zou, L. W., & Chan, R. Y. K. (2019). Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.04.006
Alhouti, S., Wright, S. A., & Baker, T. L. (2021). Customers need to relate: The conditional warm glow effect of CSR on negative customer experiences. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2020.11.047
Amenuvor, F. E., Owusu-Antwi, K., Bae, S.-C., Shin, S. K. S., & Basilisco, R. (2019). Green Purchase Behavior: the Predictive Roles of Consumer Self-Determination, Perceived Customer Effectiveness 0and Perceived Price. International Journal of Scientific Research and Management. https://doi.org/10.18535/ijsrm/v7i10.em05
Andersch, H., Arnold, C., Seemann, A. K., & Lindenmeier, J. (2019). Understanding ethical purchasing behavior: Validation of an enhanced stage model of ethical behavior. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2019.02.004
Arli, D., & Tjiptono, F. (2017). God and green: Investigating the impact of religiousness on green marketing. International Journal of Nonprofit and Voluntary Sector Marketing. https://doi.org/10.1002/nvsm.1578
Arli, D., Tjiptono, F., & Porto, R. (2015). The impact of moral equity, relativism and attitude on individuals’ digital piracy behavior in a developing country. Marketing Intelligence and Planning. https://doi.org/10.1108/MIP-09-2013-0149
Arvanitis, A. (2017). Autonomy and morality: A Self-Determination Theory discussion of ethics. New Ideas in Psychology. https://doi.org/10.1016/j.newideapsych.2017.06.001
Bernama. (2018, March 22). Illicit trade costing Malaysia almost RM8 billion a year. Https://Www.Nst.Com.My/Business/2018/03/348143/Illicit-Trade-Costing-Malaysia-Almost-Rm8-Billion-Year.
Bhatia, V. (2018). Examining consumers’ attitude towards purchase of counterfeit fashion products. Journal of Indian Business Research. https://doi.org/10.1108/JIBR-10-2017-0177
Bian, X., Wang, K. Y., Smith, A., & Yannopoulou, N. (2016). New insights into unethical counterfeit consumption. Journal of Business Research, 69(10), 4249–4258. https://doi.org/10.1016/j.jbusres.2016.02.038
Bombaerts, G., & Spahn, A. (2021). Simplify! Using self-determination theory to prioritize the redesign of ethics and history of technology course. European Journal of Engineering Education. https://doi.org/10.1080/03043797.2019.1702924
Boon Chui, C., & Zahin bin Mohd Yusof, M. (2017). The Counterfeit Goods Conundrum: An Analysis of Demand Situation among Malaysian Consumers. In Journal of International Business, Economics and Entrepreneurship.
Bupalan, K., Rahim, S. A., Ahmi, A., & Rahman, N. A. A. (2019). Consumers’ repurchase intention towards counterfeit products. International Journal of Supply Chain Management, 8(3), 973–981.
Chen, J., Teng, L., Liu, S., & Zhu, H. (2015). Anticipating regret and consumers’ preferences for counterfeit luxury products. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2014.09.012
Cheng San, A. N., & Yee, C. J. (2012). Behavioral Loyalty and Attitudinal Loyalty: Malaysian’s Intention on Counterfeit Clothing and Footwear. Journal of Public Administration and Governance. https://doi.org/10.5296/jpag.v2i1.1350
Chiu, W., & Leng, H. K. (2016). Consumers’ intention to purchase counterfeit sporting goods in Singapore and Taiwan. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-02-2015-0031
Chui, C. B., & Yusuf, M. Z. M. (2017). The counterfeit goods conundrum: An analysis of demand situation among Malaysian consumers. Journal of International Business, Economics and Entrepreneurship.
Curren, R., & Ryan, R. M. (2020). Moral self-determination: The nature, existence, and formation of moral motivation. Journal of Moral Education. https://doi.org/10.1080/03057240.2020.1793744
Dave, W., N, S. G., Tim, M., & Patricia, S. (2013). Self-determination theory and consumer behavioral change: Evidence from a household energy-saving behavior study. Journal of Environmental Psychology.
de Klerk, H. M., Kearns, M., & Redwood, M. (2019). Controversial fashion, ethical concerns and environmentally significant behavior: The case of the leather industry. International Journal of Retail and Distribution Management. https://doi.org/10.1108/IJRDM-05-2017-0106
Eisend, M., & Schuchert-Güler, P. (2006). Explaining counterfeit purchases: A review and preview. Academy of Marketing Science Review.
Fishbein, M., & Ajzen, I. (1975). Chapter 1. Belief, Attitude, Intention, and Behavior: An Introduction to Theory and Research. In Reading, MA: Addison-Wesley. https://doi.org/10.1017/CBO9781107415324.004
Fuller, C. M., Simmering, M. J., Atinc, G., Atinc, Y., & Babin, B. J. (2016). Common methods variance detection in business research. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2015.12.008
Gao, W., Liu, Y., Liu, Z., & Li, J. (2018). How does presence influence purchase intention in online shopping markets? An explanation based on self-determination theory. Behavior and Information Technology. https://doi.org/10.1080/0144929X.2018.1484514
Gilal, F. G., Zhang, J., Gilal, N. G., & Gilal, R. G. (2019). Linking self-determined needs and word of mouth to consumer e-waste disposal behavior: A test of basic psychological needs theory. Journal of Consumer Behaviour. https://doi.org/10.1002/cb.1744
Hair, J., Black, W., Babin, B., & Anderson, R. (2014). Multivariate data analysis: Pearson New International Edition (7th Edition). In Edinburgh Gate Harlow, Pearson Education Limited.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. In European Business Review. https://doi.org/10.1108/EBR-11-2018-0203
Harun, A., Mahmud, M., Othman, B., Ali, R., & Ismael, D. (2020). Understanding experienced consumers towards repeat purchase of counterfeit products: The mediating effect of attitude. Management Science Letters, 10(1), 13–28. https://doi.org/10.5267/j.msl.2019.8.019
Hashim, N. M. H. N., Shah, N. U., & Omar, N. A. (2018). Does counterfeit product quality lead to involvement and purchase intentions? The moderating effects of brand image and social interaction. International Journal of Economics and Management, 12(2), 607–620.
Hirschmann, R. (2020). Share of the population older than 65 years in Malaysia from 2014 to 2020. Statista.
Huang, C. H., Lings, I., Beatson, A., & Chou, C. Y. (2018). Promoting consumer environmental friendly purchase behavior: a synthesized model from three short-term longitudinal studies in Australia. Journal of Environmental Planning and Management. https://doi.org/10.1080/09640568.2017.1381590
Hussain, A., Kofinas, A., & Win, S. (2017). Intention to Purchase Counterfeit Luxury Products: A Comparative Study Between Pakistani and the UK Consumers. In Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2017.1361881
Jiang, Y., Miao, M., Jalees, T., & Zaman, S. I. (2019). Analysis of the moral mechanism to purchase counterfeit luxury goods: evidence from China. Asia Pacific Journal of Marketing and Logistics, 31(3), 647–669. https://doi.org/10.1108/APJML-05-2018-0190
Jiang, Y., Xiao, L., Jalees, T., Naqvi, M. H., & Zaman, S. I. (2018). Moral and Ethical Antecedents of Attitude Toward Counterfeit Luxury Products: Evidence from Pakistan. Emerging Markets Finance and Trade. https://doi.org/10.1080/1540496X.2018.1480365
Kanat-Maymon, Y., Benjamin, M., Stavsky, A., Shoshani, A., & Roth, G. (2015). The role of basic need fulfillment in academic dishonesty: A self-determination theory perspective. Contemporary Educational Psychology. https://doi.org/10.1016/j.cedpsych.2015.08.002
Kaufmann, H. R., Loureiro, S. M. C., & Manarioti, A. (2016). Exploring behavioral branding, brand love and brand co-creation. Journal of Product and Brand Management. https://doi.org/10.1108/JPBM-06-2015-0919
Khan, S., & Fazili, A. I. (2019). Does the Need for Social Status among Price Conscious Consumers Induce the Consumption of Counterfeit Luxury Brands? Journal of Business and Management.
Ki, C. W. ‘Chloe,’ Cuevas, L. M., Chong, S. M., & Lim, H. (2020). Influencer marketing: Social media influencers as human brands attaching to followers and yielding positive marketing results by fulfilling needs. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2020.102133
Kim, E., & Drumwright, M. (2016). Engaging consumers and building relationships in social media: How social relatedness influences intrinsic vs. extrinsic consumer motivation. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2016.06.025
Koen, J., van Vianen, A. E. M., van Hooft, E. A. J., & Klehe, U. C. (2016). How experienced autonomy can improve job seekers’ motivation, job search, and chance of finding reemployment? Journal of Vocational Behavior. https://doi.org/10.1016/j.jvb.2016.07.003
Koklic, M. K. (2011). Non-deceptive counterfeiting purchase behavior: Antecedents of attitudes and purchase intentions. Journal of Applied Business Research. https://doi.org/10.19030/jabr.v27i2.4145
Kozar, J. M., & Marcketti, S. B. (2011). Examining ethics and materialism with purchase of counterfeits. Social Responsibility Journal. https://doi.org/10.1108/17471111111154536
Kushwah, S., Dhir, A., Sagar, M., & Gupta, B. (2019). Determinants of organic food consumption. A systematic literature review on motives and barriers. In Appetite. https://doi.org/10.1016/j.appet.2019.104402
Lee, S., & Pounders, K. R. (2019). Intrinsic versus extrinsic goals: The role of self-construal in understanding consumer response to goal framing in social marketing. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.04.039
Li, T., & Seaton, B. (2015). Emerging Consumer Orientation, Ethical Perceptions, and Purchase Intention in the Counterfeit Smartphone Market in China. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530.2014.967903
Liao, C. H., & Hsieh, I. Y. (2013). Determinants of Consumer’s Willingness to Purchase Gray-Market Smartphones. Journal of Business Ethics, 114(3), 409–424. https://doi.org/10.1007/s10551-012-1358-7
Liao, G. Y., Pham, T. T. L., Cheng, T. C. E., & Teng, C. I. (2020). Impacts of real-world need satisfaction on online gamer loyalty: Perspective of self-affirmation theory. Computers in Human Behavior. https://doi.org/10.1016/j.chb.2019.09.016
Lin, A. J., Li, E. Y., & Lee, S. Y. (2018). Dysfunctional customer behavior in cross-border e-commerce: A Justice-affect-behavior model. Journal of Electronic Commerce Research.
Lynch, P., & Dibben, M. (2016). Exploring motivations for adventure recreation events: a New Zealand study. Annals of Leisure Research. https://doi.org/10.1080/11745398.2015.1031804
Macho, S., & Ledermann, T. (2011). Estimating, Testing, and Comparing Specific Effects in Structural Equation Models: The Phantom Model Approach. Psychological Methods. https://doi.org/10.1037/a0021763
Marcketti, S. B., & Shelley, M. C. (2009). Consumer concern, knowledge and attitude towards counterfeit apparel products. International Journal of Consumer Studies. https://doi.org/10.1111/j.1470-6431.2009.00748.x
Mohammed, A. H., Blebil, A., Dujaili, J., & Hassan, B. A. R. (2021). Perception and attitude of adults toward cosmetic products amid COVID-19 pandemic in Malaysia. Journal of Cosmetic Dermatology. https://doi.org/10.1111/jocd.14147
Morse, B. L., & Repsha, C. L. (2021). Pretty Poisonous: How Counterfeit Cosmetics Can Be Toxic to Student Skin. NASN School Nurse (Print). https://doi.org/10.1177/1942602X20921524
Ong Lai Teik, D., Chiang Tong Seng, T., & Pung Xin-Yi, A. (2015). To Buy or To Lie: Determinants of Purchase Intention of Counterfeit Fashion in Malaysia. International Conference on Marketing and Business Development Journal.
Penz, E., Schlegelmilch, B. B., & Stottinger, B. (2009). Voluntary purchase of counterfeit products: Empirical evidence from four countries. Journal of International Consumer Marketing. https://doi.org/10.1080/08961530802125456
Perera, H. N. (2013). A novel approach to estimating and testing specific mediation effects in educational research: explication and application of Macho and Ledermann’s (2011) phantom model approach. International Journal of Quantitative Research in Education. https://doi.org/10.1504/ijqre.2013.055640
Phau, I., Sequeira, M., & Dix, S. (2009). Consumers’ willingness to knowingly purchase counterfeit products. Direct Marketing. https://doi.org/10.1108/17505930911000865
Phau, I., Teah, M., & Lee, A. (2009). Targeting buyers of counterfeits of luxury brands: A study on attitudes of Singaporean consumers. Journal of Targeting, Measurement and Analysis for Marketing. https://doi.org/10.1057/jt.2008.25
Quoquab, F., Pahlevan, S., Mohammad, J., & Thurasamy, R. (2017). Factors affecting consumers’ intention to purchase counterfeit product: Empirical study in the Malaysian market. Asia Pacific Journal of Marketing and Logistics. https://doi.org/10.1108/APJML-09-2016-0169
Rodgers, W. M., Markland, D., Selzler, A. M., Murray, T. C., & Wilson, P. M. (2014). Distinguishing perceived competence and self-efficacy: An example from exercise. Research Quarterly for Exercise and Sport. https://doi.org/10.1080/02701367.2014.961050
Ryan, R. M., & Deci, E. L. (2000). Intrinsic and Extrinsic Motivations: Classic Definitions and New Directions. Contemporary Educational Psychology. https://doi.org/10.1006/ceps.1999.1020
Samaddar, K., & Menon, P. (2020). Non-deceptive counterfeit products: a morphological analysis of literature and future research agenda. Journal of Strategic Marketing, 00(00), 1–24. https://doi.org/10.1080/0965254X.2020.1772348
Schösler, H., de Boer, J., & Boersema, J. J. (2014). Fostering more sustainable food choices: Can Self-Determination Theory Help? Food Quality and Preference. https://doi.org/10.1016/j.foodqual.2014.01.008
Shahid, S., & Paul, J. (2021). Intrinsic motivation of luxury consumers in an emerging market. Journal of Retailing and Consumer Services. https://doi.org/10.1016/j.jretconser.2021.102531
Sheppard, B. H., Hartwick, J., & Warshaw, P. R. (1988). The Theory of Reasoned Action: A Meta-Analysis of Past Research with Recommendations for Modifications and Future Research. Journal of Consumer Research. https://doi.org/10.1086/209170
Shulga, L. V., & Busser, J. A. (2020). Customer acceptance of four types of hospitality value propositions. International Journal of Hospitality Management. https://doi.org/10.1016/j.ijhm.2019.102388
Song, L., Meng, Y., Chang, H., Li, W., & Tan (Frank), K. (2021). How counterfeit dominance affects luxury fashion brand owners’ perceptions: A cross-cultural examination. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2021.02.046
Sun, Y., & Liang, C. (2020). Factors Determining Consumers’ Purchase Intentions Towards Dried Fruits. International Journal of Fruit Science. https://doi.org/10.1080/15538362.2020.1774477
Teik, D. O. L., Kamaruddin, A. K. A. bin, Bulathsinhalage, C. N., & Seneviratne, L. A. (2013). The purchase intention of Malaysian undergraduate students in regards to counterfeit luxury goods and its relationship with materialistic and ethical values. Entrepreneurship Vision 2020: Innovation, Development Sustainability, and Economic Growth - Proceedings of the 20th International Business Information Management Association Conference, IBIMA 2013.
Trinh, V.-D., & Phau, I. (2012). The Overlooked Component in the Consumption of Counterfeit Luxury Brands Studies: Materialism - A Literature Review. Contemporary Management Research. https://doi.org/10.7903/cmr.11156
Wakeman, S. W., Moore, C., & Gino, F. (2019). A counterfeit competence: After the threat, cheating boosts one’s self-image. Journal of Experimental Social Psychology. https://doi.org/10.1016/j.jesp.2019.01.009
Webster, R. J., Morrone, N., & Saucier, D. A. (2021). The effects of belief in pure good and belief in pure evil on consumer ethics. Personality and Individual Differences. https://doi.org/10.1016/j.paid.2021.110768
White, C. (2015). The impact of motivation on customer satisfaction formation: a self-determination perspective. European Journal of Marketing. https://doi.org/10.1108/EJM-08-2014-0501
Zou, L. W., & Chan, R. Y. K. (2019). Why and when do consumers perform green behaviors? An examination of regulatory focus and ethical ideology. Journal of Business Research. https://doi.org/10.1016/j.jbusres.2018.04.006
Published
2023-06-11
How to Cite
Renganathan, T. S., & Teh, G. M. (2023). The Effect of Social Media Influencers on Fashion Counterfeit Purchase Intention among Young Generation. Information Management and Business Review, 15(2(I)SI), 128-143. https://doi.org/10.22610/imbr.v15i2(I)SI.3427
Issue
Section
Research Paper
Copyright (c) 2023 Tamil Selvi Renganathan, Goi Mei Teh
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
