Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research
Keywords:
Religiosity, Muslim consumer religiosity, Muslim consumer behavior.
Abstract
Recent trends focused on religion as an essential aspect of culture that affects Muslim consumer behavior, especially religiosity. Nonetheless, conceptualizing religiosity for Muslims shows the complexity of the concept that transcends culture and fields of study. Therefore, researchers face challenges in understanding religiosity and its role in predicting consumer behavior. This paper sheds some light on the topic by highlighting these challenges to provide insight for future research agendas.
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References
Abd Rahman, A., Asrarhaghighi, E. & Ab Rahman, S. (2015). Consumers and Halal cosmetic products: knowledge, religiosity, attitude and intention. Journal of Islamic Marketing, 6(1), 148-163.
Abdolvand, M. A. & Azima, S. (2015). The role of ethnocentrism, religiosity, animosity, and country-of-origin image, in foreign product purchase intention case study: buying Saudi products by Iranian consumers. International Journal of Marketing & Financial Management, 3(11), 71-93
Abou-Youssef, M., Kortam, W., Abou-Aish, E. & El-Bassiouny, N. (2011). Measuring Islamic-driven buyer behavioral implications: a proposed market-minded religiosity scale. Journal of American Science, 7(8), 728-741.
Acas, S. S. & Loanzon, J. I. V. (2020). Determinants of Halal Food Purchase Intention among Filipino Muslims in Metro Manila. Arabian Journal of Business and Management Review, 10(3), 1- 7.
Ahmed, Z., Anang, R., Othman, N. & Sambasivan, M. (2013). To purchase or not to purchase US products: role of religiosity, animosity, and ethnocentrism among Malaysian consumers. Journal of Services Marketing, 27(7), 551-563
Alam, S. S. & Sayuti, N. M. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20
Alam, S. S., Janor, H., Zanariah, C. A. C. W. & Ahsan, M. N. (2012). Is religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley? World Applied Sciences Journal, 19(7), 1030-1041.
Alam, S. S., Mohd, R. & Hisham, B. (2011). Is religiosity an important determinant of Muslim consumer behavior in Malaysia? Journal of Islamic Marketing, 2(1), 83
Albelaikhi, A. A. (1997). Development of a Muslim Religiosity Scale [Unpublished doctoral dissertation]. University of Rhode Island
Allport, G. W. & Ross, J. M. (1967). Personal religious orientation and prejudice. Journal of Personality and Social Psychology, 5(4), 432-443.
Amin, H. (2017). Consumer behavior of Islamic home financing: Investigating its determinants from the theory of Islamic consumer behavior. Humanomics, 33(4), 517-548.
Amin, H., Abdul-Rahman, A. R. & Razak, D. A. (2014). Theory of Islamic consumer behavior: An empirical study of consumer behavior of Islamic mortgage in Malaysia. Journal of Islamic Marketing, 5(2), 273-301.
Awan, H. M., Siddiquei, A. N. & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector, Management Research Review, 38(6), 640-660
Bailey, J. M. & Sood, J. (1993). The effects of religious affiliation on consumer behavior: A preliminary investigation. Journal of Managerial Issues, 5(3), 328-352.
Berkman, H. W. (1997). Lindquist. J. D. & Sirgy, M. J. (1 997). Consumer Behavior. NTC Business Books.
Berry, D. (2005). Methodological pitfalls in the study of religiosity and spirituality. Western Journal of Nursing Research, 27(5), 628-647.
Dekhil, F., Boulebech, H. & Bouslama, N. (2017). Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim. Journal of Islamic Marketing, 8(1), 74-94.
Delener, N. (1994). Religious contrasts in consumer decision behavior patterns: their dimensions and marketing implications. European Journal of Marketing, 28(5), 36-53.
Glock, C. Y. (1972). On the Study of Religious Commitment. In J. E. Faulkner (Ed.). Religion’s Influence in Contemporary Society: Readings in the Sociology of Religion, (pp. 38-56). Merril
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M. & Zailani, S. (2020). Muslims’ willingness to pay for certified Halal food: an extension of the theory of planned behavior, Journal of Islamic Marketing, 11(1), 14-30.
Junaidi, J. (2021). The awareness and attitude of Muslim consumer preference: the role of religiosity. Journal of Islamic Accounting and Business Research, 11(6), 919-938.
Kaur, J., Bhardwaj, N., Fernandes, R., Vidya, V. & Farooqui, N. A. (2022). A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior. Journal of Islamic Marketing, (ahead-of-print).
Khan, N., Sarwar, A. & Tan, B. C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1641-1476. https://doi.org/10.1108/JIMA-11-2019-0248.
Khraim, H. (2010). Measuring religiosity in consumer research from an Islamic perspective. International Journal of Marketing Studies, 2(2), 166-179.
King, J. E. & Crowther, M. R. (2004). The measurement of religiosity and spirituality: Examples and issues from psychology. Journal of Organizational Change Management, 17(1), 83-101.
Kusumawardhini, S. S., Rahayu, S., Hati, H. & Daryanti, S. (2016, 21-23 September). Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement [Proceeding]. BE-ci 2016: 3rd International Conference on Business and Economics, Selangor Malaysia
Lada, S., Tanakinjal, G. H. & Amin, H. (2009). Predicting intention to choose halal products using the Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
Manap, J. H., Hamzah, A., Noah, S. M., Kasan, H., Krauss, S. E., Mastor, K. A. & Idris, F. (2013). Prinsip Pengukuran Religiositi Dan Personaliti Muslim. Jurnal Psikologi dan Pembangunan Manusia, 1(1), 36-43.
Mansori, S., Safari, M. & Ismail, Z. M. M. (2020). An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes. Journal of Islamic Accounting and Business Research, 11(2), 361-376.
McDaniel, S. W. & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science, 18(2), 101-112.
Miller, W. R. & Thoresen, C. E. (2003). Spirituality, religion, and health: An emerging research field. American psychologist, 58(1), 24.
Mokhlis, S. (2006). The influence of religion on retail patronage behavior in Malaysia [Unpublished doctoral dissertation]. University of Sterling.
Moschis, G. P. & Ong, F. S. (2011). Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia. Journal of Consumer Behaviour, 10(1), 8-17.
Mukhtar, A. & Butt, M. M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing, 3(2), 108-120.
Nurhayati, T. & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603-620. https://doi.org/10.1108/JIMA-11-2018-0220
Rehman A. & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 1(1) 63-69.
Rizkitysha, T. L. & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-470. https://doi.org/10.1108/JIMA-03-2020-0070
Salam, M. T., Muhamad, N. & Leong, V. S. (2019). Measuring religiosity among Muslim consumers: observations and recommendations. Journal of Islamic Marketing, 10(2), 633-652.
Sheikh, N. & Thomas, J. (1994). Factors influencing food choice among ethnic minority adolescents. Nutrition & Food Science, 94(5), 29-35.
Shukor, S. A. & Jamal, A. (2013). Developing scales for measuring religiosity in the context of consumer research. Middle-East Journal of Scientific Research, 13(1), 69-74
Tiliouine, H. & Belgoumidi, A. (2009). An exploratory study of religiosity, meaning in life and subjective wellbeing in Muslim students from Algeria. Applied Research in Quality of Life, 4(1), 109-127.
Ul-Haq, S., Butt, I., Ahmed, Z. & Al-Said, F. T. (2019). The scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11(6), 1201-1224.
Usman, H., Tjiptoherijanto, P., Balqiah, T. E. & Agung, I. G. N. (2017). The role of religious norms, trust, importance of attributes, and information sources in the relationship between religiosity and selection of the Islamic bank, Journal of Islamic Marketing, 8(2), 158-186
Widyanto, H. A. & Sitohang, I. A. T. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 13(6), 1373-1394. https://doi.org/10.1108/JIMA-04-2020-0117
Wilkes, R. E., Burnett, J. J. & Howell, R. D. (1986). On the meaning and measurement of religiosity in consumer research. Journal of the Academy of Marketing Science, 14(1), 47-56.
Worthington, E. L., Jr., Wade, N. G., Hight, T. L., Ripley, J. S., McCullough, M. E., Berry, J. W., Schmitt, M. M., Berry, J. T., Bursley, K. H. & O'Connor, L. (2003). The Religious Commitment Inventory--10: Development, refinement, and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50(1), 84–96.
Yakin, A. U. & Rahmani, I. S. (2018, March). Halal Food Consumption among the Indonesian Muslim Minority in Belgium. In Kojima, H. Proceedings of the International Workshop on “Halal Food Consumption in East and West”, Institute for Asian Muslim Studies, Waseda University, Tokyo.
Abdolvand, M. A. & Azima, S. (2015). The role of ethnocentrism, religiosity, animosity, and country-of-origin image, in foreign product purchase intention case study: buying Saudi products by Iranian consumers. International Journal of Marketing & Financial Management, 3(11), 71-93
Abou-Youssef, M., Kortam, W., Abou-Aish, E. & El-Bassiouny, N. (2011). Measuring Islamic-driven buyer behavioral implications: a proposed market-minded religiosity scale. Journal of American Science, 7(8), 728-741.
Acas, S. S. & Loanzon, J. I. V. (2020). Determinants of Halal Food Purchase Intention among Filipino Muslims in Metro Manila. Arabian Journal of Business and Management Review, 10(3), 1- 7.
Ahmed, Z., Anang, R., Othman, N. & Sambasivan, M. (2013). To purchase or not to purchase US products: role of religiosity, animosity, and ethnocentrism among Malaysian consumers. Journal of Services Marketing, 27(7), 551-563
Alam, S. S. & Sayuti, N. M. (2011). Applying the Theory of Planned Behavior (TPB) in halal food purchasing. International Journal of Commerce and Management, 21(1), 8-20
Alam, S. S., Janor, H., Zanariah, C. A. C. W. & Ahsan, M. N. (2012). Is religiosity an important factor in influencing the intention to undertake Islamic home financing in Klang Valley? World Applied Sciences Journal, 19(7), 1030-1041.
Alam, S. S., Mohd, R. & Hisham, B. (2011). Is religiosity an important determinant of Muslim consumer behavior in Malaysia? Journal of Islamic Marketing, 2(1), 83
Albelaikhi, A. A. (1997). Development of a Muslim Religiosity Scale [Unpublished doctoral dissertation]. University of Rhode Island
Allport, G. W. & Ross, J. M. (1967). Personal religious orientation and prejudice. Journal of Personality and Social Psychology, 5(4), 432-443.
Amin, H. (2017). Consumer behavior of Islamic home financing: Investigating its determinants from the theory of Islamic consumer behavior. Humanomics, 33(4), 517-548.
Amin, H., Abdul-Rahman, A. R. & Razak, D. A. (2014). Theory of Islamic consumer behavior: An empirical study of consumer behavior of Islamic mortgage in Malaysia. Journal of Islamic Marketing, 5(2), 273-301.
Awan, H. M., Siddiquei, A. N. & Haider, Z. (2015). Factors affecting Halal purchase intention – evidence from Pakistan’s Halal food sector, Management Research Review, 38(6), 640-660
Bailey, J. M. & Sood, J. (1993). The effects of religious affiliation on consumer behavior: A preliminary investigation. Journal of Managerial Issues, 5(3), 328-352.
Berkman, H. W. (1997). Lindquist. J. D. & Sirgy, M. J. (1 997). Consumer Behavior. NTC Business Books.
Berry, D. (2005). Methodological pitfalls in the study of religiosity and spirituality. Western Journal of Nursing Research, 27(5), 628-647.
Dekhil, F., Boulebech, H. & Bouslama, N. (2017). Effect of religiosity on luxury consumer behavior: the case of the Tunisian Muslim. Journal of Islamic Marketing, 8(1), 74-94.
Delener, N. (1994). Religious contrasts in consumer decision behavior patterns: their dimensions and marketing implications. European Journal of Marketing, 28(5), 36-53.
Glock, C. Y. (1972). On the Study of Religious Commitment. In J. E. Faulkner (Ed.). Religion’s Influence in Contemporary Society: Readings in the Sociology of Religion, (pp. 38-56). Merril
Iranmanesh, M., Mirzaei, M., Parvin Hosseini, S. M. & Zailani, S. (2020). Muslims’ willingness to pay for certified Halal food: an extension of the theory of planned behavior, Journal of Islamic Marketing, 11(1), 14-30.
Junaidi, J. (2021). The awareness and attitude of Muslim consumer preference: the role of religiosity. Journal of Islamic Accounting and Business Research, 11(6), 919-938.
Kaur, J., Bhardwaj, N., Fernandes, R., Vidya, V. & Farooqui, N. A. (2022). A meta-analytical study on the role of religiosity on purchase intention in the theory of planned behavior. Journal of Islamic Marketing, (ahead-of-print).
Khan, N., Sarwar, A. & Tan, B. C. (2021). Determinants of purchase intention of halal cosmetic products among Generation Y consumers. Journal of Islamic Marketing, 12(8), 1641-1476. https://doi.org/10.1108/JIMA-11-2019-0248.
Khraim, H. (2010). Measuring religiosity in consumer research from an Islamic perspective. International Journal of Marketing Studies, 2(2), 166-179.
King, J. E. & Crowther, M. R. (2004). The measurement of religiosity and spirituality: Examples and issues from psychology. Journal of Organizational Change Management, 17(1), 83-101.
Kusumawardhini, S. S., Rahayu, S., Hati, H. & Daryanti, S. (2016, 21-23 September). Understanding Islamic Brand Purchase Intention: The Effects of Religiosity, Value Consciousness, and Product Involvement [Proceeding]. BE-ci 2016: 3rd International Conference on Business and Economics, Selangor Malaysia
Lada, S., Tanakinjal, G. H. & Amin, H. (2009). Predicting intention to choose halal products using the Theory of Reasoned Action. International Journal of Islamic and Middle Eastern Finance and Management, 2(1), 66-76.
Manap, J. H., Hamzah, A., Noah, S. M., Kasan, H., Krauss, S. E., Mastor, K. A. & Idris, F. (2013). Prinsip Pengukuran Religiositi Dan Personaliti Muslim. Jurnal Psikologi dan Pembangunan Manusia, 1(1), 36-43.
Mansori, S., Safari, M. & Ismail, Z. M. M. (2020). An analysis of the religious, social factors and income’s influence on the decision making in Islamic microfinance schemes. Journal of Islamic Accounting and Business Research, 11(2), 361-376.
McDaniel, S. W. & Burnett, J. J. (1990). Consumer religiosity and retail store evaluative criteria. Journal of the Academy of Marketing Science, 18(2), 101-112.
Miller, W. R. & Thoresen, C. E. (2003). Spirituality, religion, and health: An emerging research field. American psychologist, 58(1), 24.
Mokhlis, S. (2006). The influence of religion on retail patronage behavior in Malaysia [Unpublished doctoral dissertation]. University of Sterling.
Moschis, G. P. & Ong, F. S. (2011). Religiosity and consumer behavior of older adults: A study of subcultural influences in Malaysia. Journal of Consumer Behaviour, 10(1), 8-17.
Mukhtar, A. & Butt, M. M. (2012). Intention to choose Halal products: the role of religiosity. Journal of Islamic Marketing, 3(2), 108-120.
Nurhayati, T. & Hendar, H. (2020). Personal intrinsic religiosity and product knowledge on halal product purchase intention: Role of halal product awareness. Journal of Islamic Marketing, 11(3), 603-620. https://doi.org/10.1108/JIMA-11-2018-0220
Rehman A. & Shabbir, M. S. (2010). The relationship between religiosity and new product adoption. Journal of Islamic Marketing, 1(1) 63-69.
Rizkitysha, T. L. & Hananto, A. (2022). Do knowledge, perceived usefulness of halal label and religiosity affect attitude and intention to buy halal-labeled detergent? Journal of Islamic Marketing, 13(3), 649-470. https://doi.org/10.1108/JIMA-03-2020-0070
Salam, M. T., Muhamad, N. & Leong, V. S. (2019). Measuring religiosity among Muslim consumers: observations and recommendations. Journal of Islamic Marketing, 10(2), 633-652.
Sheikh, N. & Thomas, J. (1994). Factors influencing food choice among ethnic minority adolescents. Nutrition & Food Science, 94(5), 29-35.
Shukor, S. A. & Jamal, A. (2013). Developing scales for measuring religiosity in the context of consumer research. Middle-East Journal of Scientific Research, 13(1), 69-74
Tiliouine, H. & Belgoumidi, A. (2009). An exploratory study of religiosity, meaning in life and subjective wellbeing in Muslim students from Algeria. Applied Research in Quality of Life, 4(1), 109-127.
Ul-Haq, S., Butt, I., Ahmed, Z. & Al-Said, F. T. (2019). The scale of religiosity for Muslims: an exploratory study. Journal of Islamic Marketing, 11(6), 1201-1224.
Usman, H., Tjiptoherijanto, P., Balqiah, T. E. & Agung, I. G. N. (2017). The role of religious norms, trust, importance of attributes, and information sources in the relationship between religiosity and selection of the Islamic bank, Journal of Islamic Marketing, 8(2), 158-186
Widyanto, H. A. & Sitohang, I. A. T. (2022). Muslim millennial’s purchase intention of halal-certified cosmetics and pharmaceutical products: the mediating effect of attitude. Journal of Islamic Marketing, 13(6), 1373-1394. https://doi.org/10.1108/JIMA-04-2020-0117
Wilkes, R. E., Burnett, J. J. & Howell, R. D. (1986). On the meaning and measurement of religiosity in consumer research. Journal of the Academy of Marketing Science, 14(1), 47-56.
Worthington, E. L., Jr., Wade, N. G., Hight, T. L., Ripley, J. S., McCullough, M. E., Berry, J. W., Schmitt, M. M., Berry, J. T., Bursley, K. H. & O'Connor, L. (2003). The Religious Commitment Inventory--10: Development, refinement, and validation of a brief scale for research and counseling. Journal of Counseling Psychology, 50(1), 84–96.
Yakin, A. U. & Rahmani, I. S. (2018, March). Halal Food Consumption among the Indonesian Muslim Minority in Belgium. In Kojima, H. Proceedings of the International Workshop on “Halal Food Consumption in East and West”, Institute for Asian Muslim Studies, Waseda University, Tokyo.
Published
2023-05-11
How to Cite
Abdullah, J. B., Abdullah, F., & Bujang, S. B. (2023). Conceptualizing Muslim Consumer Religiosity: Challenges and Recommendations for Future Research. Information Management and Business Review, 15(1(I)SI), 114-120. https://doi.org/10.22610/imbr.v15i1(I)SI.3402
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Research Paper
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