E-Commerce Adoption by Small Medium Enterprises: An Extensive Literature Review
This study aims to review academic research work carried out in the field of e-commerce adoption. The e-commerce area has been classified into three broad categories, namely technological context, organizational context and environmental context. Finally, this study identifies the important role of SMEs, an overview of e-commerce technology and the adoption of e-commerce. This study collected 52 research studies in the field of e-commerce. This research provides a systematic review of the above studies. This study classifies 3 important factors in e-commerce adoption, namely technology, organization and environmental factors. This study identifies that to increase the success of e-commerce, it is necessary to consider the determinants of e-commerce adoption so that e-commerce players can excel in the competition. This study will make a positive contribution to understanding e-commerce adoption for academics, industry, regulators, and other e-commerce users.
Copyright (c) 2020 Khoirul Aswar, Ermawati
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