How Promotional Advertisements Can Change the Buying Behavior of Children

  • Muhammad Irfan Akram Government College University
  • Sheikh Aftab Ahmad University of Hail, Saudi Arabia
  • Ahsan Ul Haq Riphah International University
Keywords: Promotions, coupons, children buying behavior, discount, free sampling


This study aims to highlight the impact of promotional advertising on children's buying behavior.
Promotions are tools that maximize the sales of any organization. Retailers or manufacturers apply this tool
to invite consumers to buy more products. The proposed study aims to focus the advertising impact on child
purchases in the Pakistani capital. It is convenient to sample 500 respondents and collect data with the help
of the questionnaire. The results show that there is a negligible correlation between the purchase behavior
and coupons. On the contrary, buying one-to-one free, the physical environment impacts significantly on the
purchase behavior. The proposed research helps marketers recognize most effective promotional ads that
can significantly affect a child's buying behavior


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How to Cite
Muhammad Irfan Akram, Sheikh Aftab Ahmad, & Ahsan Ul Haq. (2019). How Promotional Advertisements Can Change the Buying Behavior of Children. Information Management and Business Review, 11(3(I), 46-50.
Research Paper