Mobile Learning Approach in Higher Education Institutes (HEIS): Insights beyond the Acceptance Model of Technology

  • Abdelbaset Queiri Management and Tourism Department, Oman Tourism College
  • Araby Madbouly Business and Accounting Department, Muscat College
DOI: https://doi.org/10.22610/imbr.v10i3.2463
Keywords: M-learning, TAM, adoption of M-learning, HEIs

Abstract

The purpose of the study is to develop a framework beyond the technology acceptance model (TAM) whereby the study aims to understand the slow adoption of M-learning approach in HEIs. For this purpose, this study carries out an extensive review of the literature in order to design a conceptual framework to investigate how to enhance the utilization of this technology among lecturers and learners/students. The investigation was carried out using a deductive approach to examine the proposed hypothesizes. The findings from this study suggest a wide range of factors such as cultural dimension (i.e. uncertainty avoidance), psychological factors (i.e. perceived risk, self-efficacy) technical skills (i.e. digital literacy). These factors are regarded to be relevant towards enhancing the utilization of M-learning in HEIs. This study has the originality of ideas by providing insights into M-learning utilization beyond the conventional TAM. These identified factors require to be substantiated in this context.

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References

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Published
2018-10-13
How to Cite
Queiri, A., & Madbouly, A. (2018). Mobile Learning Approach in Higher Education Institutes (HEIS): Insights beyond the Acceptance Model of Technology. Information Management and Business Review, 10(3), 47-51. https://doi.org/10.22610/imbr.v10i3.2463
Issue
Vol 10 No 3 (2018)
Section
Research Paper

Copyright (c) 2018 Abdelbaset Queiri, Araby Madbouly

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