Joining the New Band: Factors Triggering the Intentions of Malaysian College and University Students to Adopt 4G Broadband
Abstract
The constantly intensifying demand for mobility has generated enormous market opportunities for telecom companies. The Internet has transformed lives of the Homo sapiens over the last decade in manners beyond the horizons of imaginations. 4G; the new kid on the block is the abbreviation for fourth-generation wireless; the phase of mobile communications providing high quality connections for transportable devices. By drawing on the attributes of the Technology Acceptance Model (TAM) which is an established methodology in technology based product acceptance researches; this paper contemplates the factors that influence the intentions of Malaysian college and university students to adopt 4G broadband for academic and for pleasure purposes. A theoretical framework has been proposed for this study which consisting of four independent variables, namely Perceived Ease of Use, Perceived Usefulness, Subjective Normand Perceived Enjoyment. The dependent variable of this study is Intention to Use.Downloads
Copyright (c) 2013 Information Management and Business Review
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of revised paper in the light of suggestions of the reviewers, the editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.
