The Enhancement of Conference Tourism activities as a means to Bolstering Business Tourism in South Africa: A Case Study of Conferences within KwaZulu-Natal, South Africa
Abstract
Business Tourism is considered an important aspect of a Destination’s Competitiveness. However having a competitive advantage does not guarantee success (Ritchie and Crouch, 2003). Destination success requires a well formulated competitiveness strategy which is effectively implemented (Seymour, 2009:2). Business tourism and its elements (meeting, conference, and convention centres) need to be managed effectively to provide a destination with a competitive edge. Thus it is important to determine the effectiveness and suitability of conference centres and destinations from the perspective of the delegate. This paper examines the responses of delegate of 49 Conferences in relation to the facilities at the International Convention Centre in Durban, KwaZulu-Natal and the city of Durban as a conference destination. Whilst the broader concept of Business Tourism may encompass more than conferences as a business activity, this paper will show the need for “Conference Tourism†as significant component to Business Tourism. KwaZulu-Natal’s meetings and conferences are one of the most important attractions and activities of domestic and international tourists. This is clearly illustrated in the following tables:Downloads
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