The Importance of Behavioral Economics during COVID-19

Keywords: Behavioral Economics, COVID-19, Human Behavior

Abstract

Behavioral Economics seeks to understand the environments where decisions are made and to build proposals to optimize them. It offers the possibility to improve the design of public policies and, therefore, to enhance their results. The appearance of COVID-19 has caused thousands of deaths and millions of infected people around the world. This article describes the main behavioral biases that people exhibit during this pandemic. In order to curb the number of infections and stop the panic, it is essential to use Behavioral Economics tools, such as those proposed in this paper, to design messages that are simple and that motivate appropriate changes in human behavior. This work shows the importance of transmitting information correctly, of being aware of our own biases and that individual responsibility is fundamental to get out of this crisis.

Downloads

Download data is not yet available.

References

Battmann, W., & Klumb, P. (1993). Behavioural economics and compliance with safety regulations. Safety Science, 16(1), 35–46. https://doi.org/10.1016/0925-7535(93)90005- X
Cárdenas, J. C., Maya, D., López, M. C. (2003). “Métodos Experimentales y Participativos para el Análisis de la Acción Colectiva y la Cooperación en el Uso de Recursos Naturales por Parte de Comunidades Rurales”. Cuadernos de Desarrollo Rural, número 50, PUJ Bogotá.
Duhigg, C (2012). How companies learn your secrets. New York Times from http://www.nytimes.com/2012/02/19/magazine/shopping-habits.html)
Fatás, E. y Roig, J.M. (2004). “Una Introducción a La Metodología Experimental en Economía”. Cuadernos de Economía, Número 27, pp. 7-36.
Fogg, B. (2009). A behavior model for persuasive design. In Proceedings of the 4th international Conference on Persuasive Technology, page 40. ACM.
Haushofer, J. y Metcalf, J. (2020). Combining behavioral economics and infectious disease epidemiology to mitigate the COVID-19 outbreak. Consultado en: http://www.princeton.edu/haushofer/publications/Haushofer_Metcalf_Corona_2020-04-19.pdf
Heshmat, S. (2011). Eating Behavior and Obesity: Behavioral Economics Strategies for Health Professionals. New York: Springer Publishing Company
Kahneman, D. (2013). Foreword. In E. Shafir (Ed.), The Behavioral Foundations of Public Policy (pp. vii-ix). New Jersey: Princeton University Press.
Kwok, Y. L. A., Gralton, J., & McLaws, M.-L. (2015). Face touching: A frequent habit that has implications for hand hygiene. American Journal of Infection Control, 43(2), 112–114. https://doi.org/10.1016/j.ajic.2014.10.015
Michie, S. & Johnston, M. (2012). Theories and techniques of behaviour change: Developing a cumulative science of behaviour change. Health Psychology Review 6:1, 1-6. DOI: 10.1080/17437199.2012.654964
Samson, A. (Ed.) (2014). The Behavioral Economics Guide 2014 (with a foreword by George Loewenstein and Rory Sutherland), 1st Ed. Retrieved from http://www.behavioraleconomics.com.
Thaler, R. H. & Sunstein, C. R. (2008). Nudge. Improving Decisions about Health, Wealth, and Happiness. New Haven: Yale University Press.
Published
2020-07-25
How to Cite
Cifuentes-Faura, J. (2020). The Importance of Behavioral Economics during COVID-19. Journal of Economics and Behavioral Studies, 12(3(J), 70-74. https://doi.org/10.22610/jebs.v12i3(J).3038
Section
Research Paper