Strategy of Strengthening Food and Beverage Industry in Indonesia
Abstract
The food and beverage industry has an important role to play in the Indonesian economy. This industry's contribution to the GDP of the non-oil and gas industry reaches almost 34 percent and absorbs a lot of labor. The purpose of this paper is to analyze the strategy of strengthening the food and beverage industry which can improve the performance and competitiveness of Indonesia's food and beverage industry sector. The approach used is a descriptive approach. The results of the analysis show that for some food commodities have a low competitiveness, while the beverage industry which is dominated by soft drinks and alcoholic beverages, Spirits drinks and Beer has an increasing trend. To improve the competitiveness and performance of Indonesian food and beverage products, the government has carried out several policies, but not yet optimal. The strengthening effort that must be made by the Government is to increase exports to non-optimal markets (Untapped Market Countries). In addition, for the development of small and medium industries, the industrial sector also needs fiscal incentives as well as increased industrial technology capabilities.
Downloads
References
Hanani, N., R., HartonoLuh, P. A. & Arnani. (2009). Analisis Tingkat Daya Saing Ekspor Buah-buhan Indonesia (Analysis of the Level of Competitiveness of Indonesian Fruit Exports), 8.
Kemenperin. (2012). Prospek dan Tren Minuman Ringan Indonesia Memasuki 2012. Food Review. Asosiasi Industri Minuman Ringan (Asrim)
Maradong, D. & Setia. (2016). Potensi Besar Perikanan Tangkap Indonesia, Asisten Deputi Bidang Kelautan dan Perikanan, Deputi Bidang Kemaritiman.
Ministry of Industry. (2017). Commitment to Increase Competitiveness of the Food and Beverage Industry.
Ministry of Industry. (2016). Study of Market Development of Export of Processed Food Products. Center for Foreign Trade Research and Development. Research and Development Agency.
Perumal, I., Uma, D. & Krisnan. (2017). Social Media in Food and Beverages Industry: Case of Klang Valley, Malaysia. International Journal of Business and Management, 12(6).
Poeradisastra, F. (2012). Prospek dan Trend Industri Minuman Ringan Indonesia Memasuki 2012: Urbanisasi dan Kemakmuran? Food Review, Botani Square Bogor.
Porter, M., E. (2008). Strategy Bersaing (Competitive Strategy). Tangerang: Karisma Publishing Group.
Statistics Indonesia. (2018). Monthly Report of Socio Economic Data September 2019.
Wibowo, B. & Adi, K. (2010). Menembus Pasar Ekspor, Siapa Takut, Penerbit PT Elek Media Komputindo, Jakarta.
World Economic Forum. (2017). The Global Competitiveness Index 2016-2017 Rankings, Klaus Schwab WEF, Geneva.
https://kfknowledgebank.kaplan.co.uk/porters-diamond-model-
Copyright (c) 2019 Ragimun, Sri Widodo
This work is licensed under a Creative Commons Attribution 4.0 International License.
Author (s) should affirm that the material has not been published previously. It has not been submitted and it is not under consideration by any other journal. At the same time author (s) need to execute a publication permission agreement to assume the responsibility of the submitted content and any omissions and errors therein. After submission of a revised paper in the light of suggestions of the reviewers, editorial team edits and formats manuscripts to bring uniformity and standardization in published material.
This work will be licensed under Creative Commons Attribution 4.0 International (CC BY 4.0) and under condition of the license, users are free to read, copy, remix, transform, redistribute, download, print, search or link to the full texts of articles and even build upon their work as long as they credit the author for the original work. Moreover, as per journal policy author (s) hold and retain copyrights without any restrictions.