1.
Heiens RA, . LCM. Assessing the Importance of Brand Equity in Health Services Marketing Through the Impact of Acquired Goodwill on Stockholder Returns. JEBS [Internet]. 2012Jun.15 [cited 2024Jul.3];4(6):pp. 364-370. Available from: https://ojs.amhinternational.com/index.php/jebs/article/view/336