Hung C-C, Su M-J, Zhuang W-L. The Effect of Exhibitors’ Brand Equity on Visitors’ Purchase Decision: Moderating Role of Exhibition’s Competitive Intensity. JEBS [Internet]. 2016Jul.3 [cited 2024Dec.4];8(3(J):75-6. Available from: https://ojs.amhinternational.com/index.php/jebs/article/view/1290