Parumasur, S. B., & Parumasur, N. (2016). Scale Development, Validation and Use of Structural Equation Modelling to Test the Impact of Consumer Confidence and Persuasibility on Dissonance. Journal of Economics and Behavioral Studies, 8(1(J), 58-68. https://doi.org/10.22610/jebs.v8i1(J).1206