Oppong,, P.K. and Phiri, M.A. 2019. The Link between Brand Equity and Loyalty: Evidence from Traditional Medicine Market in Kumasi Metropolis, Ghana. Journal of Economics and Behavioral Studies. 11, 1(J) (Mar. 2019), 11-21. DOI:https://doi.org/10.22610/jebs.v11i1(J).2740.