1.
Ahmad N, Ain Ibrahim N, Ariffin S, Mat Syafie IS, Muhammad NS, Abd Aziz ZD. From Shelves to Screens: Conceptualizing Phygital Retailing in Supermarkets through the S-O-R Framework. IMBR [Internet]. 2025Sep.13 [cited 2026Oct.17];17(3(I):196-07. Available from: https://ojs.amhinternational.com/index.php/imbr/article/view/4659