Abdullah MF, Ibrahim MA, Bahtar AZ, Khan NRM. Conceptualizing the Implications of Artificial Intelligence (AI) Tools and Personalization Marketing on Consumer Purchase Intention: Insights from the Malaysian E-Commerce Market. IMBR [Internet]. 2024Oct.27 [cited 2024Nov.21];16(3S(I)a):430-6. Available from: https://ojs.amhinternational.com/index.php/imbr/article/view/4145