Mamat M, Abu Bakar H, Setapa M, Ramli NH, Che Cob CMS, Mustafa T, Baistaman J, Mohd Fauzi WNLW, Siddiq DM. A Study Examining the Customer Service Experience Using the Partial Least Square (PLS) Approach, with a Particular Focus on Personal Interaction Encounters and Customer Involvement. IMBR [Internet]. 2024Sep.6 [cited 2024Sep.17];16(3(I):228-3. Available from: https://ojs.amhinternational.com/index.php/imbr/article/view/3755