Zaman, Khansa, Asma Arshad ., and Aqeel Shahzad . “Customer Loyalty in FMCG Sector of Pakistan”. Information Management and Business Review 4, no. 1 (January 15, 2012): pp. 41-48. Accessed November 22, 2024. https://ojs.amhinternational.com/index.php/imbr/article/view/962.