Mohammed Shobri, Nor Diyana. “Effects of Customer-Based Brand Equity (CBBE) on Guest Experience in Beach and Island Resort”. Information Management and Business Review 17, no. 2(I)S (August 19, 2025): 530-540. Accessed October 17, 2026. https://ojs.amhinternational.com/index.php/imbr/article/view/4633.