Chek Talib, Nurul Azlinda, Noorain Mohd Nordin, Siti Nurul Aini Mohd Rodzi, and Izzatul Anis Zamri. “An Empirical Study on Customer Retention: A Case Study of Melaka Tourism Industry”. Information Management and Business Review 16, no. 4(S)I (December 2, 2024): 417-425. Accessed December 20, 2024. https://ojs.amhinternational.com/index.php/imbr/article/view/4270.