Shafie, N. I., N. H. Abd Rahman, R. Harun, and N. F. Abd Rahman. “From Local Buzz to Global Trends: A Bibliometric Analysis on the Evolution of Viral Marketing Strategies”. Information Management and Business Review, Vol. 17, no. 2(I)S, Aug. 2025, pp. 266-78, doi:10.22610/imbr.v17i2(I)S.4574.